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2022 World Cup Player Behavior Provides Insights for Euro 2024: What Makes New Players Tick?   

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Euro 2024, June 14th to July 14th, 2024, in Germany, represents a major opportunity for brands to attract and retain new players. Like every sporting mega event, Euro 2024 will attract a wave of new players. It’s also a huge opportunity for operators.

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5 Things to Consider Before You Go to RFP in 2022

BlueOcean

In a world where the customer experience matters more than ever, the decision to outsource your customer care has significant impact on your brand and its reputation. In 2022, the RFP process holds even greater weight. We regularly partner with brands who like to be able to connect with their customers at a personal level.

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5 Top Customer Service Articles of the Week 5-23-2022

ShepHyken

(CustomerThink) Your growth at every level — financially, reputationally, professionally, and personally — is superior when customer, employee, and partner experience are managed as a team sport. This article has some excellent insights and ideas on how to handle complaints, the different types of complaints, and more.

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The Retail App Marketer’s Guide to Winning the World Cup 2022

Optimove

If you’ve been here before, you know only too well that when the world’s biggest sporting event takes place, the passion, excitement, and undeniable frenzy that accompanies it presents unparalleled opportunities to tap into the magic of the moment and reap the rewards that at any other time would be a distant dream. If you’re a first-timer?

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. Furthermore, a McKinsey report revealed that brands with top-performing loyalty programs earn a 15 to 25 percent bump in revenue thanks to their loyal customers, who are either buying more or buying more often (or both).

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15 Types of social media to help boost your brand

BirdEye

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. As of July 2022, TikTok has reached one billion monthly active users.

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NFL Bettor Behavior Shows Needs for Sportsbook Operators to Know the Player’s Lifecycle

Optimove

It empowers the operator to address players with highly relevant content based on their engagement history with your brand.  Optimove analyzed sportsbook players’ behavior based on an analysis of over 10 million bets from September 2022 to February 2023 comparing the NFL Regular season to the Playoffs and Super Bowl.

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