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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

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Your A-Z guide about social media reputation management 

BirdEye

Social media reputation management continues to be the lifeblood of enhancing your overall online reputation. Because they have 75 unique social media accounts across Facebook, Instagram, and Twitter, they must tailor all of their content to match each local audience’s specific needs and preferences.

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Multi-location social media: Everything you need to know 

BirdEye

In today’s digital era, showing up on social media isn’t just an option for brands — it’s a necessity. However, the social media landscape comes with its fair share of obstacles. Table of contents What is multi-location social media? Siloed reporting prevents holistic insights. Watch the Free Demo Now.

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Turning customer experience into competitive advantage

Eptica

Date: Wednesday, October 25, 2017 Turning customer experience into competitive advantage. At a time when competition is ever-increasing, the experience that consumers receive is central to attracting and retaining their business, and therefore to the company bottom line. Published on: October 25, 2017.

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Digital Experience: Meeting Customer Expectations

InMoment XI

This includes communicating with a brand via social media, making a purchase online, receiving an email or text confirming an order, providing user feedback on online channels, using a company app, operating a digital kiosk or point-of-sale terminal, or even simply visiting an organization’s webpage.

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Customer Journey Mapping Examples for Beginners

InMoment XI

If your company advertises via billboard, for example, that can be hard to track, even if you survey customers. And don’t discount the data your customers volunteer on social media and review sites. You can decide whether you will tackle the pre-acquisition journey, post-acquisition journey, or the whole thing. So start there.

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The ultimate guide to brand salience

BirdEye

Some other benefits of high brand salience are: Improved brand recall Competitive advantage Influence on purchasing decisions Brand loyalty growth Improved market resilience Long-term brand equity Let us look at these benefits to understand the value of high brand salience. Want to boost brand visibility?

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