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The Secret Sauce: How Casinos Excel in Customer Service Magic!

CSM Magazine

In essence, the modern customer support landscape in the casino industry is more expansive than ever, encompassing various communication channels like social media , web chat, WhatsApp, and more. The Evolution of Communication Channels The communication landscape has significantly transformed in today’s rapidly evolving digital age.

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Where AI Meets CX: How Conversational Commerce Effects Customer-Driven Growth

Beyond Philosophy

Messina coined the phrase Conversational Commerce in 2016 to describe all the changes happening in the way we interact with customers in the consumer marketplace. Specifically, it relates to how brands and consumers are going to communicate through messaging and social media. . Messina is an expert on this subject.

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5 Reasons Why Social Media Is Critical for Great Customer Service

Win the Customer

These days, there are multiple digital channels for customers to choose from; everything from email, live chat and of course, social media. In the UK, more and more consumers are refusing to accept poor quality customer service. How about being a bit more personal and actually communicating with your customers? Let your customers rave.

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Insurers Neglecting Customer Service on Digital Channels

CSM Magazine

Only 20% successfully answered a basic question sent via email, despite 49% of consumers identifying it as their primary or secondary channel for finding information. By contrast, with a 65% success rate, Facebook came top, but a mere 8% of consumers said they wanted to use it to find information from insurers.

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Customer mobile expectations drive CX scores downwards

OpinionLab

However, closer examination of industry-level detail reveals that this figure is largely being propped up by continuing relatively high COIs in sectors such as financial services (755), insurance (497) and multi-channel retail (513).

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Understanding your customers to transform CX

Eptica

High profile CX issues, such as those suffered by United Airlines , BA and Uber all demonstrate the impact that a poor experience has on reputation and revenues. In many cases a company may not even know that a consumer has chosen to switch, until it hits their bottom line. Consumer research bears this out.

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McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

These programs produce positive sales increases for hotels, for example, but negative sales impact on car rental, airlines and food retail. Loyalty programs continue to grow, but they are also tending to become more closely integrated with brand-building and multi-channel customer experience optimization.