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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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10 ways to increase customer loyalty in the restaurant industry 

Happy or Not

In the competitive landscape of the restaurant industry, the secret sauce to long-term success that allows you to drive repeat business lies not just in the kitchen but in the hearts of your customers. A program for increasing customer loyalty should feel like a secret club, a reward for being part of your culinary community.

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Loyalty partners: co-creating customer value

Currency Alliance

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

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Customer Service Practices for Building Customer Loyalty

CSM Magazine

Studies show that a 5% increase in customer retention can lead to an increase of between 25% and 95% in revenue. It makes sense then that promoting customer loyalty should be on every business’s to-do list. Keep reading for helpful tips on improving your customer service that will create loyalty.

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Top 5 Customer Service Articles of the Week 1-23-2023

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. The article starts with stats and facts that make a case for why delivering excellent service is non-negotiable. It’s a win-win.

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21 Powerful Ways To Build Brand Loyalty

Doing CX Right

ShoppingGives asked 21 Customer Experience experts about proven ways to create brand loyalty, especially during an increasingly competitive eCommerce space. It’s a great article, which includes quotes from my CX friends like Shep Hyken, Adam Toporek and others (including me). You can read the original article here.

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10 Tips to Gain Customer Loyalty for Your Ecommerce Business

CSM Magazine

Even if you are selling heavily discounted products, your customers will still expect value for money. So, quality control is a must in ecommerce if you want to generate customer loyalty. Customers who are pleasantly surprised by what they receive will probably come back for more. Let Customers Know You Listen.

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