ShepHyken

FEBRUARY 4, 2024

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. Trillion in Sales Annually at Risk by Bruce Gil (Quartz) Bad customer experiences could cost organizations around the world $3.7 Get to know them.

2024 60

2024 Article Customer Service B2B 60

ShepHyken

APRIL 26, 2021

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Brian Solis has a compelling article about this very topic. Top Customer Experience Resources to Follow in 2021 by MK Marketing.

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2021 Article Customer Service Loyalty Programs 134

ShepHyken

SEPTEMBER 10, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. ’ My Comment: I had heard about the “Zero Consumer” but wasn’t 100% sure what it meant until I read this article.

Article 79

Article 2023 2028 Customer Service 79

GetFeedback

MAY 5, 2019

So, if you make them choose between a good product and a good after-sales service, you’re not on the right path. . Good products keep customers interested, but after-sales service keeps them loyal. And allowing your business to not address customers’ after-sale needs, you’re ruining the future of your brand.

Sales 277

Sales Loyalty Programs Social Media Loyalty 277

ShepHyken

JANUARY 10, 2022

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. My Comment: Here is an interesting article from the New York Times about the state of customer service. My Comment: This article hits two areas.

Article 74

Article 2022 Customer Service Loyalty Programs 74

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 72

Loyalty Programs Loyalty Omnichannel Events 72

ShepHyken

JANUARY 2, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Customer Loyalty Is Your Holy Grail for Success. Entrepreneur) Customer loyalty is an essential source of revenue for any business.

Article 64

Article 2023 E Commerce Customer Service 64

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. And more importantly, how can you ensure that it’s not costing you sales? If Not, It Could Be Costing You Sales appeared first on Shep Hyken.

Customer Journey 123

Customer Journey Brands Contact Center Sales 123

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omnichannel Events 49

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

Loyalty Programs 84

Loyalty Programs Loyalty Airlines Hotels 84

ShepHyken

APRIL 20, 2020

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Loyalty programs boost businesses’ ability to keep customers by Jill Young Miller. This article brings that concept back.

Article 64

Article 2020 Loyalty Programs Customer Service 64

Beyond Philosophy

APRIL 18, 2017

You might be thinking it’s time for a big marketing investment, but where would you focus your energy? But according to a recent article by global management consulting firm McKinsey&Company, (D) may actually be a better answer. Make sure your customers stay with you, don’t move on and increase your sales.

Sales 124

Sales Loyalty Programs Consulting Loyalty 124

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. – Techcrunch As a marketing expert, your goal is not just to attract customers but also to keep them satisfied and loyal. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

SurveySensum

JANUARY 18, 2024

Imagine this: you’re a business owner eagerly waiting for your latest marketing campaign to take off. Effective marketing is all about reaching your audience where they are and engaging them with timely, relevant messages. This is where SMS automation comes in as a powerful tool to enhance your marketing efforts.

Marketing 52

Marketing Fashion Demo Customer Journey 52

Lumoa

FEBRUARY 2, 2023

In This Article: What is Customer Experience and Why Is it Important? A positive experience builds loyalty and trust, increases sales, and improves customer satisfaction. The retail market is insanely competitive today. For this reason, CX depends heavily on your digital marketing. Why does consistency matter?

Retail 94

Retail Net Promoter Score Customer Experience Loyalty Programs 94

ShepHyken

AUGUST 30, 2019

This week we feature an article by Lukas Sitar who writes about growing and sustaining customer lifetime value for the entire customer cycle. While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value.

Blog 104

Blog Loyalty Programs Loyalty Lifetime Customer 104

delighted

JUNE 30, 2022

This post is a guest contribution by Emma Kimmerly, Partner Marketing Lead at Friendbuy. But your happiest customers can do more than provide validation and direction – they can also become significant revenue drivers for your business through a referral program. What is a referral program? Sample referral programs that work.

Sales 81

Sales Reference Net Promoter Score Loyalty Programs 81

Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. One year ago, there might have been 2 people in 50.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

CSM Magazine

FEBRUARY 29, 2024

For example, a sales associate could have access to a customer’s online wish list or purchase history in order to provide personalized assistance. Implement loyalty programs: Use loyalty programs to gather more data on customer preferences and to reward customers for their repeat business.

Omnichannel 52

Omnichannel Connections Loyalty Programs Social Media 52

ShepHyken

APRIL 17, 2020

This week we feature an article by Rakshit Hirapara , a content marketer at LoyaltyXpert. He shares different strategies businesses should implement during a world crisis in order to gain and retain customer loyalty. Most marketing activities have the goal of getting targets to buy. Keeping in touch and showing concern.

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Loyalty Rewards Programs Loyalty Programs 2021 126

CSM Magazine

AUGUST 21, 2023

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. This article will provide you with ten effective ways to improve your retail customer engagement efforts.

Retail 52

Retail Customer Engagement Engagement Social Media 52

Experience Investigators by 360Connext

JULY 13, 2015

The sales funnel is so simple, in theory. But customer experience travels on, past the prospecting and sales phase and well into the relationship with the customer. Marketing, advertising, social media, and even the way we incentivize our employees are all focused on getting those new customers to walk in the door.

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Customer Journey Customer Journey Mapping Social Media Travel 259

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. Nearly every month, it is the most-read article in our blog.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

ClearAction

FEBRUARY 27, 2016

5 Ways to Make Marketing More Strategic Lynn Hunsaker. As Marketing departments take a bigger role in customer experience management, a more holistic perspective allows your company rise to the top of the field. Supporting the entire customer lifecycle, for example, is a goal that most Marketing organizations still grapple with.

Marketing 98

Marketing Metrics Connections Customer Retention 98

CSM Magazine

MARCH 14, 2022

Creating the correct customer-centric business model is your ticket to standing out from your competitors and encouraging customer loyalty. Customer-centricity is essential for companies since it drives a customer further down the sales funnel. Recommendations are what drive Amazon sales. Patagonia: builds transparency.

Customer Centricity 98

Customer Centricity Loyalty Programs Loyalty Financial 98

ClearAction

MAY 29, 2016

Customer Experience + Marketing: Pro’s & Con’s Lynn Hunsaker. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? How Marketers Think of Customer Experience. So the information and resources that they receive from Marketing are a means to that end.

Marketing 97

Marketing Customer Experience Chief Customer Officer Social Media 97

CSM Magazine

DECEMBER 9, 2019

Through messages, the shop talks about promotions, sales or new products and can even communicate with a specific user or their group. Increase sales. Do you want additional sales? Search by name, brand or article in one line. Administrator panel for content management and marketing campaigns within the application.

Sales 52

Sales E-support Loyalty Programs Consulting 52

ClearAction

APRIL 13, 2023

Brand Integrity and Your Ideal Customer Lynn Hunsaker Ideal Customer Profiles can be your key to sales velocity, retention, recurring revenue, and CAGR (compound average growth rate). Marketing and Sales earnestly establish value propositions: what your brand promises customers will receive and what they’ll pay (money, time, etc.).

Brands 62

Brands Chief Customer Officer Loyalty Programs 2023 62

ShepHyken

MARCH 5, 2021

This week we feature an article from Deb Mukherjee , a SaaS marketer with DelightChat. The global eCommerce market size was valued at 9.09 As you might be aware, BFCM days indicate to eCommerce business owners how the next year will be in sales. Loyalty programs put a smile on your customers’ faces.

Customer Experience 89

Customer Experience Loyalty Programs Omnichannel 2021 89

Totango

JULY 15, 2021

Some of the main responsibilities of the CCO include: Working with the executive board to create and implement CS strategies, such as customer loyalty programs or CS training programs for employees. The CRO uses the CEO’s vision for the company to create new opportunities and markets for the company.

Chief Customer Officer 124

Chief Customer Officer Customer Centricity Loyalty Programs Customer Success 124

ShepHyken

APRIL 24, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. My Comment: This is the perfect article to kick off this week’s Top Five. As Inflation Bites, Loyalty Programs Are More Important Than Ever.

Article 12

Article Customer Service Loyalty Programs 2023 12

ShepHyken

MAY 8, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. This article shares some ideas on what companies do to ensure a better experience and save/repair damaged relationships.

Article 12

Article Customer Service Loyalty Programs 2023 12

CustomerSuccessBox

SEPTEMBER 20, 2021

how to design and build a sales & marketing growth machine, etc. The other topics covered are sales, marketing, growth, support, and more. You’ll find a lot of interesting data-driven articles on their blog. The best articles on customer success are: Understanding the customer success pyramid.

Blog 64

Blog Customer Success Customer Centricity Consulting 64

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Alida

APRIL 19, 2017

E-commerce and the undeniable dominance of Amazon is one obvious answer, but as a recent Atlantic article points out, the full story is more complex than that. America has way too many malls, and the decline is an inevitable correction of the market. The Atlantic also puts the blame on shifting customer preferences.

Retail 173

Retail E Commerce Sports Fashion 173

CSM Magazine

SEPTEMBER 8, 2023

As of 2022, global e-commerce sales surpassed $5.7 Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. In this article, we’ll explore a few next-level approaches that are shaping the future of e-commerce engagement.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52

ShepHyken

AUGUST 28, 2020

This week we feature an article by Mathew Cooper, a Content Marketing Head at POS Plaza. Contactless payments are the type of payment made by tapping or waving a contactless device – usually NFC- or RFID-enabled card or smartphone – over a point of sale terminal or reader. Improved Customer Loyalty.

Retail 120

Retail Customer Experience Technology Consumers 120