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The 3 Principles of Brand Loyalty After COVID-19 Rocked Our World

BlueOcean

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. Read on to discover the three principles of brand loyalty after COVID-19 shifted our buying behaviors (and one interesting exception to the rule.). Convenience: First Among Equals.

Loyalty 156
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Surprisingly Easy: The Path To Customer Loyalty

Beyond Philosophy

A few years ago, Harvard Business Review told us all that excellent customer service was not the foundation of customer loyalty, as we once thought, but instead a minor influence. The authors argued bad customer service had the most impact on loyalty—by destroying it. The Easy Path to Customer Loyalty.

Loyalty 121
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Top 5 Customer Service & CX Articles for Week of February 26, 2024

ShepHyken

How Customer Advocacy Fuels Brand Loyalty and Growth by Marbue Brown (CMSWire) Reputations are made or broken by the experiences customers have with companies and especially by what they have to say about those experiences. If you have a loyalty program (or are thinking about having one, here are five ideas to consider.

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NPS in Customer Service: Measure and Improve Customer Loyalty

SurveySensum

This fosters brand loyalty and retains customers. And to ensure that you are effectively measuring and improving customer loyalty, NPS is the right metric for it! Many businesses use NPS as a tool to measure and improve customer loyalty. But how effective is NPS in customer service? And how does it work? This sounds good!

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Why SaaS Leaders Should Outsource Their Customer Success Program

BlueOcean

Work with your outsourcer to identify and measure CSS-specific metrics (this isn’t an average handle time kind of situation) and give their team a transparent view of your data to be able to measure their own performance effectively. Work with your outsourcer to build the CSS profile, then trust them to hire the right people.

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Bilingual Customer Support: Where Live Agents and AI Coincide

BlueOcean

Without it, you risk taking a hit to your CSat scores, your brand loyalty, and your bottom line. The same is true for first call resolution and average handle times. If mistakes, delays, or escalations happen because of misinterpretation, your customer loyalty—and your bottom line—is going to suffer.

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Using Omnichannel Contact Center to Drive Customer Satisfaction

InMoment XI

It not only offers diverse channels but integrates them seamlessly, creating a unified and customer-centric approach that fosters satisfaction and loyalty. Metrics may include factors like average handling time, first contact resolution, customer satisfaction scores, and adherence to scripts or guidelines.