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B2B Customer Experience: The Complete Guide

InMoment XI

Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries. B2B (business-to-business) transactions often involve ongoing relationships and partnerships. What is B2B Customer Experience? Why is B2B CX Important? What are Some B2B Customer Experience Examples?

B2B 551
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Understanding the B2B Customer Journey and How It Differs from B2C

Totango

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. How journeys differ for B2B and B2C customers. B2B vs. B2C Customer Journeys: Comparisons and Contrasts.

B2C 117
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CX Prediction 2022.5 — B2B Becomes More like B2C

SurveyGizmo

Now, as workers return or plan to return to work , we are back to living B2B lives during part of the day. We’re required to speak with Sales teams to get information. Self-serve options, common in B2C e-commerce, have grown for business buyers too. What Do B2B Consumers Want?

B2C 98
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A Tale of Two B2B Customer Support Departments, Chapter 1

Team Support

Let’s use this analogy in “A Tale of Two Customer Support Departments” to tell about the despair and suffering of the B2B customer support department that still struggles with silos between support, sales, and product teams, using e-mail to manage support tickets, and no visibility into the history of the customer issues.

B2B 76
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CX Leadership in the International Gas and Energy B2B Industry with Antonio Susta

Customer Bliss

Antonio has a lot of experience blending marketing and sales. As a marketer, he was a fan of B2B marketing for technical products, and spent almost 10 years with Air Liquide , where he became familiar working in a large B2B company in the gas and tech industry. Get a Real-Time View of Customer Chats and E-mails.

B2B 107
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How to show that sales is not the only path to revenue growth

ChurnZero

This is a guest article by Ali Cudby , co-founder and CEO, CXology , an e-learning platform and community that provides training, resources and peer-to-peer conversations. Here’s the usual story: Company prides itself on being “sales driven.” Sales closes a customer that’s unlikely to succeed (for any number of reasons.)

Sales 98
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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

5 Reasons Why VIP Customers Are the Key to E-Commerce Growth by Josh Kim (Total Retail) VIP customers significantly impact a business’ bottom line, often contributing a substantial portion of total revenue. I have added my comments about each article and would like to hear what you think too.

2024 71