Remove B2C Remove Consumers Remove Customer Retention Remove Loyalty
article thumbnail

6 New Year’s Resolutions for Great B2C Marketing

Optimove

2022 has been a whirlwind of a year for both B2B and B2C brands out there. Here are some best practices for B2C brands to take their marketing to the next level this year. So, B2C marketing professionals, here’s what should be among your 2023 New Year’s resolutions. 2 – Focus on retention over acquisition.

B2C 59
article thumbnail

Customer Service Superiority: Does It Really Drive Consumer Preferences?

CSM Magazine

When it comes to the reasons people choose, and in many cases show great loyalty to a company, they are myriad. Loyalty is an important buzz word for companies looking to ensure their revenue streams and expand their offerings, so nurturing that is a priority.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

24 Experts Reveal Their Top Customer Retention Strategies For B2C Brands

Storyminers

In today’s competitive marketplace, consumers have an increasing amount of choices- and they aren’t afraid to try them. There always seems to be a new product, service, or experience within reach of a brand’s current customer. And as we all know, replacing an existing customer costs 7 times more than retaining them. Shep Hyken.

B2C 49
article thumbnail

Top Ten Customer Service and Customer Experience Predictions for 2023

ShepHyken

Customers Will Be Smarter and More Demanding Than Ever – I may sound like a broken record as I start each year with this prediction. Regardless of the type of business you’re in (B2B, B2C, B2B2C), everyone is a consumer. Trust is an emotional connection that drives repeat business and loyalty.

2023 135
article thumbnail

Top 5 Customer Service & CX Articles for the Week of September 11, 2023

ShepHyken

How the ‘Zero Consumer’ is Inspiring Innovative Visual Imagery for Retail Success by Peter McCall (Total Retail) Consumers’ shopping expectations have skyrocketed. They demand fast shipping, easy returns, sustainability and more, showing little loyalty and appreciation.

Article 79
article thumbnail

Frightening Issues That Haunt Marketers: From Marketing to Mobile 

Optimove

The results revealed that 54% of marketers have chosen to allocate more than half of their marketing budget to new customer acquisition. In contrast, only 13% have opted to invest over half of their budget in customer retention. Recognizing and rewarding user loyalty can significantly reduce churn. Fright Level: 2.

Marketing 119
article thumbnail

6 Customer Retention Strategies that are Here to Stay

ClientSuccess

Adding credibility to this statement is a research study by Invesp Consulting which suggests: Existing customers are 50% more likely to try new products and spend 31% more than new users! Increasing customer retention by 5% can increase profits by 25-95%. Personalized Offers Lead to Loyal Customers. Shocker, right?