Remove Banking Remove Consumers Remove Loyalty Programs Remove Technology
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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Pay with points: unlocking loyalty program value

Currency Alliance

Over the past 3-4 years, brands with loyalty programs have been more focused on offering members new ways to redeem points and obtain interesting rewards. Marketing and payment technologies have now matured to the point where enabling pay with points is far easier and more affordable for brands.

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Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

For the past several decades, many companies have relied on customer loyalty cards or programs, by which they can track purchase behavior and give rewards for repeat and volume buying activity. Customer loyalty programs are especially popular among retailers. also has no loyalty program. In the U.S.,

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Consumer banking: money can’t buy loyalty

Currency Alliance

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer. Extra what?

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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

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A New Era in Payment Processing: Why Businesses Choose Paysafecard?

CSM Magazine

The Changing Landscape of Payments The payment landscape has witnessed a profound transformation driven by technology and evolving consumer preferences. Mobile wallets, payment apps, and contactless transactions have become the preferred method for many consumers.

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Conversational Banking: Financial Services Firms Must Invest or Be Left Behind

West Monroe

Last year, I wrote about conversational interfaces and how they have the potential to disrupt business and technology paradigms over the coming years. We’ve seen interest from our financial services clients in these types of use cases, where progressive firms are making investments in automation technologies like Machine Learning and RPA.

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