Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

SurveySparrow

JULY 18, 2023

Customer experience marketing is the key to unlocking personalized experiences, seamless interactions, and emotional connections that form the foundation of success. Customer experience marketing is a strategic approach that prioritizes creating positive interactions and relationships between businesses and their customers.

Marketing 52

Marketing Customer Experience Touchpoint Social Media 52

SurveySparrow

SEPTEMBER 25, 2023

Well, the answer lies in the art of the customer experience lifecycle. In this blog, we’ll explore the phases, discuss the customer experience lifecycle model, and provide actionable tips on how to improve customer life cycle stages. It’s about turning one-time buyers into repeat customers.

Customer Experience 52

Customer Experience E Commerce Social Media E-support 52

CSM Magazine

JULY 13, 2022

There are numerous ways that customers engage with your business. Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. Imagine this.

Touchpoint 69

Touchpoint Customer Journey Loyalty Programs Social Media 69

SurveySensum

DECEMBER 6, 2023

And that’s not all, a robust customer feedback tool can simplify this process, making it a breeze for you. So, if you’re ready to dive deep into the realm of unlocking success through customer insights, this guide is tailor-made for you. But let’s first understand what is a customer health score.

Metrics 52

Metrics Customer Satisfaction Feedback Customer Relationships 52

Lumoa

FEBRUARY 9, 2023

It involves measuring customer effort on customer service interactions, such as the number of customer emails received, the length of customer wait times, and the number of customer complaints. This helps to ensure customer satisfaction and builds long-term customer loyalty.

Definition 178

Definition Net Promoter Score Customer Experience B2C 178

SurveySensum

JULY 21, 2023

And, in SaaS, on average, it can cost 4-5 times more – The Value of Keeping the Right Customers study by Harvard Business Review You read it right! Allocating resources to attract new customers is indeed expensive compared to nurturing and retaining your current customer base.

Customer Retention 52

Customer Retention B2B Net Promoter Score Touchpoint 52

Retently

FEBRUARY 21, 2024

Enhancing customer engagement These surveys do more than just help you understand your marketing channels; they also serve as a bridge between you and your customers. Including open-ended questions or a comment box in your survey allows your customers to voice their experience and provide valuable feedback.

Social Media 78

Social Media Advertising Events Insights 78

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

ChurnZero

MAY 18, 2021

This is a guest blog post by Dhruv Mehta from Acquire. Before everything else, let’s begin with understanding what customer journey mapping is all about. What is customer journey mapping? A good customer journey map is like Google Maps for your customers. Involves multiple touchpoints.

Customer Journey Mapping 84

Customer Journey Mapping Customer Journey Loyalty Programs Reference 84

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Loyalty programs are no different. Without a brand’s uniqueness, customers don’t really care where they shop.

2030 52

2030 Loyalty 2022 Loyalty Programs 52

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

SurveySparrow

MARCH 29, 2023

An ecommerce customer journey includes the steps that a customer takes; starting from discovering that there is a need for a product to the final stage, where they buy from you. Each of the stages they cross is referred to as a customer touchpoint and can be used to create a delightful experience for your prospective customers.

Customer Journey 52

Customer Journey 2023 Customer Journey Mapping Touchpoint 52

SmartKarrot

JULY 6, 2022

To place the customer at the heart of everything, your role as a new chief customer officer is to ensure that all departments are working for a collective objective. With a united vision of a customer-centric strategy, marketing, sales, customer service, and even developers can benefit.

Chief Customer Officer 10

Chief Customer Officer Roadmap Customer Success Travel 10

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Collecting data at more touchpoints is very useful.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

BirdEye

NOVEMBER 7, 2023

Using this ‘language’ in your communication can change how you connect with customers in today’s fast-moving world. In this blog post, we’ve delved into text abbreviations and their usage. We’ve offered a list of common acronyms for texting and explained how to use them to improve customer experience.

Social Media 113

Social Media Communication ROI Sales 113

Currency Alliance

DECEMBER 13, 2018

Old-school loyalty technology firms shrinking, or dying out. The evolution of loyalty marketplaces. The outcome for the brands which succeed will be in getting 25-50% more customers engaged with their loyalty strategies. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. Under the microservices model, customer data is in one enterprise CRM that coordinates with one enterprise Campaign Management System to coordinate touchpoints.

2021 52

2021 Loyalty Loyalty Programs Travel 52

BirdEye

OCTOBER 27, 2023

Have gated content For a deeper dive into these strategies, read through our detailed blog. Table of contents What is customer acquisition? Why is customer acquisition important? How do you optimize customer acquisition? What is customer acquisition cycle? What is a customer acquisition strategy?

Social Media 57

Social Media Multi-Channel Advertising Customer Retention 57

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Pointillist

JUNE 15, 2018

Many companies, in such circumstances, identify shorter-term behavior that can be used as a proxy for customer retention. Getting customers engaged in shorter-term activities often bodes well for long-term customer retention. Is Retention About Churn or Loyalty? Build Effective Loyalty Programs.

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

SurveySensum

APRIL 8, 2024

Diverse Content Formats: Experiment with various content formats, including blog posts, videos, podcasts, and infographics. Different formats can help you reach and engage with different segments of your audience. Email Marketing: Build and maintain an email list to foster direct relationships with your customers.

Social Media 52

Social Media Advertising Feedback Insights 52

Pointillist

MAY 23, 2018

Forrester defines customer journey analytics is “an analytics practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and over time to optimize customer interactions and predict future behavior.”. Measure the impact of customer behavior on KPIs (e.g.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

Lumoa

JUNE 26, 2023

Personalize all channels Final Thoughts What is omnichannel marketing customer experience? Omnichannel marketing customer experience is a strategy that integrates all marketing touchpoints – both offline and online – to create a seamless customer journey. This will help you generate a lot of more leads.

Omnichannel 83

Omnichannel Customer Experience Net Promoter Score Social Media 83

SmartKarrot

NOVEMBER 2, 2020

He is a professional marketer helping companies improve their efforts in marketing through blogging, books, videos, and public speaking. As an e-commerce leader, he said, “The best tactic for customer retention is providing good, honest customer service.” Jack Choros , Blog Editor, Iron Monk. Reuben Yonatan, CEO, GetVoIP.

Customer Retention 21

Customer Retention E-support Social Media E Commerce 21

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have. referring friends.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

ProProfs Chat

JULY 21, 2020

The lifecycle of a customer encompasses every interaction, right from the point they are introduced to your brand to the point when they turn into brand advocates. As a brand that has embarked on a long journey, you can’t afford to take any touchpoint lightly. The more the number of customers that reach this stage, the better.

Management 52

Management Loyalty Programs Loyalty Competitive Advantage 52