From Data to Decisions: Harnessing In-App Survey Questions for Actionable Insights
SurveySensum
SEPTEMBER 19, 2023
What products, right? So, what should have been the right approach here? Well, for starters the in-app survey should have popped up at the right touchpoint which is when Jess was done with her booking as this would have ensured that there was no disruption in her experience. Secondly, the framing of the question is wrong here.
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