Beyond Philosophy

APRIL 4, 2019

We discussed where branding and Customer Experience interact and prioritize in a recent podcast. We also explained how the two concepts are crucial to creating brand and customer loyalty. People often ask me when it comes to branding and Customer Experience, which one comes first?

Loyalty 130

Loyalty Brands Insurance Call Center 130

Chattermill

MAY 12, 2019

Top 20 Books Every Customer Experience Professional Needs to Read Now. Customer Experience. Today, we’re giving you a peek inside the Chattermill Book Club. We’ve also picked up a ton of insights by making our way through lots of books written by Customer Experience Guru's. And obvious.

Customer Experience Professionals 56

Customer Experience Professionals Books Customer Experience Hotels 56

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

ShepHyken

FEBRUARY 14, 2022

It’s these meaningful, actionable, high-quality customer perspectives that fuel unforgettable experiences and create brand loyalty. One of the most important parts of this process is making sure that you’re asking customers the right questions. Winning Customer Loyalty With Real-time Refunds by Irina Ionescu.

Article 124

Article 2022 Customer Service Customer Service Training 124

Beyond Philosophy

FEBRUARY 5, 2015

They understand that delivering on the tangible and functional elements of value are just table stakes, and that connecting, and having an emotionally-based relationship with customers are keys to leveraging loyalty, advocacy, and brand-bonding behavior. All employees have the responsibility of providing customer value.

CEM 156

CEM Customer Experience Customer Centricity B2C 156

SmartKarrot

APRIL 15, 2022

Several books available in the market that helps you understand customer retention. If you are a CRM, then reading these books is particularly important to know the latest tricks in the trade. Here are the top 10 customer retention books for CRMs to read in 2022 –. What makes it a must-read. contact-form-7].

Customer Retention 19

Customer Retention Books 2022 E-support 19

Beyond Philosophy

NOVEMBER 19, 2014

Sainsbury’s Christmas ad is an excellent example of using emotions to create a connection and brand promise with Customers, an essential first step to an excellent Customer Experience. May it also create a Customer Experience that fosters Customer Loyalty and Retention, the hallmarks of a successful marketing campaign.

Net Promoter Score 125

Net Promoter Score Social Media Books Loyalty 125

Beyond Philosophy

MARCH 10, 2015

Be careful here, however, because sometime you can unwittingly do too much to compensate, which can undermine future loyalty. Acknowledging your emotions is key to communicating with your customer. If you enjoyed this post, you might be interested in the following blogs: Apologizing in a Way That Promotes Customer Loyalty.

CEM 142

CEM Books Customer Retention Customer Experience Management 142

Beyond Philosophy

JANUARY 12, 2015

The consumer now has access to both formal and informal (online and offline word of mouth and other socially-based) information; and consumers are actively generating their own content; and this shift in decision-making control has forced concomitant change among corporations and researchers.

Customer Experience 122

Customer Experience Books Consumers Customer Centricity 122

Beyond Philosophy

MARCH 16, 2015

Customer Experience is a way of life, a cultural change, and a commitment needed from the heart as well as the head. I am pleased to have helped, in some way, to shape a new industry with our books, research and client work since 2002. I don’t want to see Customer Experience go the same way as CRM.

2015 122

2015 CEM 2002 Books 122

Beyond Philosophy

OCTOBER 14, 2014

With headlines like this, it’s no surprise that according to a blog published on Econsultancy.com, 87% of consumers don’t believe that there are adequate safeguards in place to protect their information? Consumers also believe that in spite of this concern about safety they must share data to have a better experience with a company.

Net Promoter Score 102

Net Promoter Score CEM Books Customer Retention 102

Beyond Philosophy

JANUARY 23, 2015

Second, they are lying to you, destroying the relationship of trust you need to have a good experience with them. Daniel Pink is a host of Crowd Control and wrote several books on human behavior. Read more about the book and register for the webinar, here. Study #2: Rewards Work Better Than Fines.

CEM 126

CEM Books Webinar Leadership 126

Beyond Philosophy

FEBRUARY 3, 2015

This delay is a consequence caused by the Paradox of Choice , first introduced to us by Barry Schwartz in his book of the same name in 2004, and then later in his TED talk. Dobrev asserts that most consumers say they want more choices, but they really want just enough choices. What about Call to Action in the Retail Experience?

CEM 121

CEM 2004 Books Retail 121

PeopleMetrics

FEBRUARY 18, 2021

In this session, we talk about closed-loop feedback best practices, share some examples of closed-loop feedback processes and communications, and show you a few ways to use customer feedback to increase customer loyalty, improve employee experience, and grow your business. Watch on YouTube. ? ? ?. PeopleMetrics LIVE!

Feedback 62

Feedback Customer Centricity 2021 Loyalty 62

Beyond Philosophy

NOVEMBER 11, 2014

“ Duhigg goes on to say that understanding consumers’ shopping habits and personal habits for marketing is a priority despite the fact that most of us are hardly aware of those patterns ourselves. Their primary goal in the marketing campaign is to convey this to consumers. What they have discovered that this isn’t an easy task.

Net Promoter Score 167

Net Promoter Score Marketing CEM Social Media 167

BirdEye

SEPTEMBER 26, 2023

Artificial intelligence can help businesses: Find patient’s medical and billing history when they book an appointment Manage all insurance and payment data within a single file to avoid refilling forms Analyze intake forms to understand the ideal customer profile for the business.

Healthcare 109

Healthcare 2023 Hospitality Social Media 109

BirdEye

JULY 14, 2023

Here’s an example of a review left in exchange for a sweepstakes entry: Considering 95% of consumers read online reviews before committing to a purchase, spending a chunk of the marketing budget on incentivized reviews makes financial sense for most companies. Case in point, some consumers dislike the idea on principle.

Social Media 95

Social Media Exceptional Customer Service Loyalty Programs Feedback 95

Beyond Philosophy

NOVEMBER 10, 2014

Colin is an international author of four best-selling books and an engaging keynote speaker. Follow Colin Shaw on Twitter @ColinShaw_CX.

Net Promoter Score 118

Net Promoter Score Customer Experience CEM Customer Centricity 118

SurveySensum

JULY 14, 2020

Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author. Industry Leader in customer experience, Blake Morgan is a Keynote Speaker, Author of two books, a Customer Experience Futurist, and a Guest Lecturer at Columbia University. Website : [link]. LinkedIn : [link].

2020 132

2020 Customer Experience Magazine Consulting 132

Beyond Philosophy

NOVEMBER 18, 2014

Colin is an international author of four best-selling books and an engaging keynote speaker. Follow Colin Shaw on Twitter @ColinShaw_CX.

Customer Centricity 129

Customer Centricity Net Promoter Score Social Media Books 129

SmartKarrot

SEPTEMBER 8, 2021

As is said, a book is a man’s best friend. This adage has held true against time and indeed there is nothing like reading a book. With the new times, customer experience as a subject, theme and industry has evolved and various master pieces are brimming up to the libraries. By Annette Franz. By Shep Hyken. By Dan Gingiss.

Books 11

Books Customer Experience Social Media Customers 11

BirdEye

NOVEMBER 6, 2023

This communication channel can be a game changer for businesses — it’s quick, it’s effective, and customers actually prefer it. In fact, according to a study by Google and Forrester , 68% of consumers are more likely to purchase from businesses that offer convenient communications. Respond 10x faster using automated intelligence.

Social Media 108

Social Media Omnichannel Communication Connections 108

BirdEye

MAY 3, 2023

And one of the first distinctions you’ll look for when choosing your channel is its ability to reach businesses versus consumers. Channels that help you reach businesses are called B2B (Business to Business) marketing channels, and those that help you reach direct consumers are called B2C (Business to Consumer).

Marketing 98

Marketing Social Media B2C Multi-Channel 98

inQuba

MARCH 22, 2023

Businesses have implemented NPS (Net Promoter Score), and other measurement systems, to achieve CX success and superior customer experiences. Consumers have benefitted overall, and the growth in adoption of NPS has resulted in the C Suite’s interest in the customers’ experience. Management snake oil, anyone?

Net Promoter Score 52

Net Promoter Score NPS Customer Journey Measurement 52

BirdEye

FEBRUARY 13, 2024

A recent Birdeye study highlights that almost half of consumers search for healthcare providers online, revealing a crucial opportunity. This blog looks at how strategic chiropractor marketing can effectively address the issues of limited awareness, attract more patients, and build loyalty through reputation management.

Marketing 57

Marketing Social Media Healthcare Multi-Channel 57

Beyond Philosophy

MARCH 12, 2015

For more Customer Experience concepts, register for our Advanced Customer Experience Management (CEM) Certification Course beginning on April 20th. If you enjoyed this post, you might be interested in the following blogs: How to Design Human Centered Experiences. Please click here to learn more.

CEM 166

CEM Customer Centricity Customer Experience Management Customer Retention 166

inQuba

JUNE 22, 2023

Traditional customer journeys can be a world of inconsistency, repetitive explaining, lack of personalization, limited support availability and language barriers. The frustrations of the pre-AI era have led to customer churn, negative word-of-mouth, decreased loyalty, increased support costs, and ultimately a competitive disadvantage.

Customer Experience 52

Customer Experience Customer Journey Competitive Advantage Customer Centricity 52

Beyond Philosophy

NOVEMBER 10, 2014

So instead of writing philosophically about the importance of optimizing your Customer Experience to creating an emotional engagement that creates loyalty between your Customers and your organization like I usually do, I will limit this post to facts and figures.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

Beyond Philosophy

NOVEMBER 3, 2014

I suspect that many of the consumers that love this service in the UK would agree with my kids on this point. However, the hold up could be the consumer. As we have said in other posts, changing customer’s behavior can be difficult (Link once published). Furthermore, consumers have to see the value in not going to the store.

E Commerce 88

E Commerce Marketing Retail Books 88

Beyond Philosophy

NOVEMBER 6, 2014

Colin is an international author of four best-selling books and an engaging keynote speaker.

Net Promoter Score 163

Net Promoter Score Customer Centricity CEM Social Media 163

Beyond Philosophy

DECEMBER 23, 2014

Celebrating the launch of this new eBook, I am hosting a LIVE webinar focusing on what it takes to evoke the best emotions from your Customer Experience and the vital role of the conscious and subconscious experience with real-world examples. Read more about the book and register for the webinar, here.

CEM 98

CEM Books Social Media Customer Centricity 98

Beyond Philosophy

NOVEMBER 24, 2014

Colin is an international author of four best-selling books and an engaging keynote speaker. Follow Colin Shaw on Twitter @ColinShaw_CX.

Customer Expectations 167

Customer Expectations Net Promoter Score Customer Centricity CEM 167

Lumoa

MARCH 12, 2023

Improving your CX can result in: Better customer retention. 81% of customers make a second purchase after a great experience. 70% of consumers spend more with companies that offer seamless and personalized experiences. Higher brand loyalty. Increased lifetime value. Price: Consultation needed.

Customer Experience 83

Customer Experience Customer Journey Mapping NPS Consulting 83

Beyond Philosophy

OCTOBER 29, 2014

The same change in price framed differently has a significant effect on consumer behavior…. The effect of loss aversion in a marketing setting was demonstrated in a study of consumer reaction to price changes to insurance policies. [2]

Net Promoter Score 140

Net Promoter Score Customer Experience CEM Banking 140

BirdEye

MARCH 10, 2022

Table of contents Chapter 1 The importance of customer experience What is customer experience? What is customer experience management? Customer experience statistics Is customer experience the same as customer service? What is customer experience management?

Customer Experience 98

Customer Experience Loyalty Programs Touchpoint Net Promoter Score 98

Beyond Philosophy

JUNE 11, 2015

…just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? Overcome short attention spans by enabling consumers to quickly move from stage to stage in games.

Loyalty Programs 106

Loyalty Programs Loyalty Consumers Retail 106