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Personalizing the Customer Experience Is a Competitive Differentiator

ShepHyken

I recently released my 2021 Achieving Customer Amazement research. and asked them numerous questions about topics related to customer service, customer experience, loyalty, reviews, and more. One of the questions had to do with creating a personalized experience. . We surveyed 1,000 consumers in the U.S.

Airlines 173
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“We Deliver Amazing Customer Service”: The Difference Between Perception and Reality

ShepHyken

When it comes to customer service and customer experience (CX), there is a difference between perception and reality. First, how we think our customers perceive our customer service and CX is often not the reality. It’s just our perception. Reality isn’t what we think or believe.

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The New Book Revealed: Be Your Customer’s Hero

Customers That Stick

My new book Be Your Customer’s Hero: Real-World Tips and Techniques for the Service Front Lines is finally here. I am truly thrilled to put this book into the hands of customer-facing professionals all around the world. Be Your Customer’s Hero (HERO) is a different type of customer service book.

Books 139
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Elevating the Ordinary: How Pride Transforms Your Work

ShepHyken

This experience reminded me of a chapter from my book, Be Amazing or Go Home. While this applies to any job in any type of company, I want to emphasize the importance of thinking this way as it applies to the customer experience. She was friendly and funny, and her positive attitude about her job inspired us.

Workshop 152
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How to Transform the Customer Experience

ShepHyken

I had a chance to interview Matt for my Be Amazing or Go Home TV show, and he shared specific insights on how to improve the customer experience. Personalization is a hot topic, and “on-demand” is about giving the customer what they want when they want it. I even wrote a book devoted to exactly that: The Convenience Revolution.

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The Cost of Surprising the Customer

ShepHyken

The front desk clerk recognized Chip as a loyal Marriott Bonvoy member and knew the surprise of upgrading him to the nicer room wouldn’t cost the hotel any more than the regular room he was booked in. The result was a deepened sense of loyalty and sharing the story with others—in this case, thousands of readers of Chip’s Forbes article.

Hotels 86
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How to Disrupt Your Competition

ShepHyken

Less than one week before the release of my new book, The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty , so I thought it appropriate to share some thoughts on how being easy – or convenient – can give you a competitive advantage over your competition.