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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 492
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The Complete Guide to CSAT: Definition, Calculation & 2022 Benchmarks

Retently

CSAT ( Customer Satisfaction Score ) is a survey methodology used to measure a customer’s satisfaction with a business, product, or service. . There really isn’t a universal approach to measuring the customer satisfaction score (CSAT). You can actually implement a measurement process that works best for your business.

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The Key to a Great Customer Experience Design

InMoment XI

Customers are the lifeblood of any business, and providing them with a great experience can lead to increased loyalty, higher satisfaction, and improved brand reputation. It’s simple: every company needs customers, but what happens when there are so many brands to choose from? How can brands stand out?

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Customer Sentiment Analysis: Definition, Benefits and Best Practices

SurveySparrow

By the end of this blog, you will be clear about the definition, importance, benefits, and use cases. Customer sentiment, or user sentiment, by definition, is the feelings, emotions, and preferences expressed by a customer about a brand, product, or service. Trust: Do they believe in your brand and its promises?

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Social media analytics: Definition, types, and importance

BirdEye

Social media analytics is the process of analyzing data from social media platforms like Facebook, LinkedIn, and Instagram in order to better understand your followers and how they interact with your brand. Social listening analytics is the process of tracking and monitoring what is being said about a brand or product on social media.

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4 Metrics for Measuring Live Chat Success

GetFeedback

Implementing a live chat feature is not easy, but definitely feasible. The real hard part is measuring your live chat’s success. At GetFeedback, we use four metrics to measure the performance of our live chat support. If you’re ready to measure your live chat customer success, consider the following four metrics.

Metrics 186
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Why SaaS Leaders Should Outsource Their Customer Success Program

BlueOcean

Work with your outsourcer to identify and measure CSS-specific metrics (this isn’t an average handle time kind of situation) and give their team a transparent view of your data to be able to measure their own performance effectively. They’re loyal, they’re brand evangelists, and they’re used to hearing your unique brand voice.