Remove Brands Remove Definition Remove Measurement Remove ROI
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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 492
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How to Choose a Partner for Your CX Program

InMoment XI

73% of customers say that a good customer experience is one of the biggest deciding factors for brand loyalty. It is necessary for you to set clear, measurable objectives from the outset, which can guide the design and implementation phases of your CX program and provide a clear way for evaluating success.

ROI 260
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Social media analytics: Definition, types, and importance

BirdEye

Social media analytics is the process of analyzing data from social media platforms like Facebook, LinkedIn, and Instagram in order to better understand your followers and how they interact with your brand. Social listening analytics is the process of tracking and monitoring what is being said about a brand or product on social media.

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How to Prove the ROI of Your Online Training Program

Gainsight

As a training or operations professional, you’ve probably faced plenty of questions regarding ROI (return on investment) from colleagues when evaluating an online learning initiative. Here’s an example from The Beginner’s Guide to Creating an Online Training Program: Measure the Success of Your Program.

ROI 52
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Social Media ROI – Why You Need it and How to Measure it

NetBase

It seems impossible that any brand or business could question the usefulness of social media, but some still do. This is likely because they aren’t seeing the ROI they want – but it’s not social media’s fault! In most, if not all, cases the problem is not social, but a disconnect in what you’re measuring.

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How to Calculate the ROI of Customer Experience

Opinionator

The ROI (return on investment) of customer experience for a business is undeniably high. Calculating the ROI of CX is usually measured as a ratio between net profit over a set period and the cost of the initial or recurring CX investment. There are at least 15 definitions to choose from. What is Customer Experience?

ROI 52
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How to Calculate Customer Experience ROI

Pointillist

By Swati Sahai The importance of calculating your customer experience ROI cannot be overstated—how will you build, measure and regularly optimize your customer experience efforts if you don’t know the return on your CX investments? times more likely to keep doing business with a brand than customers who have a low-quality experience.

ROI 59