Beyond Philosophy

APRIL 18, 2017

You might be thinking it’s time for a big marketing investment, but where would you focus your energy? Most people would choose (A), and in fact that’s been the trend with brands over the past few years. However, McKinsey reports that fewer people are actively engaged in these programs today than in the past.

Sales 124

Sales Loyalty Programs Consulting Loyalty 124

Interactions

SEPTEMBER 8, 2023

Brands committed to creating exceptional customer experiences have turned to conversational AI solutions like Interactions Intelligent Virtual Assistant (IVA). To summarize, we’ve got more experience and technology rolled into our IVA than most other AI assistants in the market today. We play nice with others. Curious how it works?

Interaction 62

Interaction Customer Service Contact Center Multi-Channel 62

SuiteCX

JULY 7, 2017

Customer engagement consulting agency, Ellipsis, has joined forces with Data Republic on a new data product offering aimed at helping brands better measure customer loyalty investments. The Return on Loyalty product is based on anonymised, aggregated transaction-level data from Westpac, exchanged via Data Republic’s platform.

Loyalty 40

Loyalty Measurement Loyalty Programs Automotive 40

SuiteCX

JULY 7, 2017

Customer engagement consulting agency, Ellipsis, has joined forces with Data Republic on a new data product offering aimed at helping brands better measure customer loyalty investments. The Return on Loyalty product is based on anonymised, aggregated transaction-level data from Westpac, exchanged via Data Republic’s platform.

Loyalty 40

Loyalty Measurement Loyalty Programs Automotive 40

Customer Bliss

AUGUST 23, 2016

Prior to joining Greystone, Darryl was The Walt Disney Company’s lead consultant assigned to the Disney Institute/McKinsey & Company co-branded joint venture, specializing in customer experience and cultural transformations. While in this role, the organization was awarded the Malcolm Baldrige National Quality Award. Work with everyone.

Chief Customer Officer 0

Chief Customer Officer Culture Leadership Insurance 0

SmartKarrot

SEPTEMBER 3, 2021

The answer is simple — retention marketing. Retention marketing is so effective that SEMRush states that a loyal customer usually spends 67 percent in their 31st-36th month on a brand rather than in the first six months of use. But, First, What is Retention Marketing? Why Should You Perform Retention Marketing?

Marketing 10

Marketing Loyalty Programs Banking Customer Retention 10

Currency Alliance

JUNE 11, 2019

Part of the solution is to take on some of the characteristics of a challenger bank – but that space is already crowded with lookalike competitors, and straying too far along this path may create branding problems for a venerable institution. Indeed, banks are mostly not pursuing this strategy. Extra what? in 2017[vii].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

John Paul

JULY 17, 2018

Premier worldwide leader in loyalty solutions and brand hospitality to serve Asia Pacific clients across banking, luxury, technology, automotive, FMCG and hospitality sectors. It is John Paul’s intention to reach clients from all industries to further strengthen their customers’ brand loyalty.

Leadership 40

Leadership Automotive Hospitality Travel 40

TechSee

FEBRUARY 12, 2018

Companies can then use AI-driven predictive analytics tools to determine customer patterns or trends in order to better target their marketing offers, and enhance their relationship with customers. In customer service, blockchain is currently being analyzed for its ability to reinvigorate customer loyalty programs.

2018 84

2018 Customer Service Multi-Channel Document 84

TechSee

FEBRUARY 12, 2018

Companies can then use AI-driven predictive analytics tools to determine customer patterns or trends in order to better target their marketing offers, and enhance their relationship with customers. In customer service, blockchain is currently being analyzed for its ability to reinvigorate customer loyalty programs.

2018 84

2018 Customer Service Multi-Channel Document 84

ReviewTrackers

MAY 8, 2017

Session topics include the state of the Internet of Things, CX ROI, data analytics and personalization, customer and employee adoption, virtual and augmented reality, and customer loyalty programs. Featured speakers come from companies like USAA, MetLife, Northwestern Mutual, MoneyLion, Hanover Insurance, and Citizens Bank.

2017 50

2017 Events Customer Experience Customer Journey Mapping 50

InMoment XI

SEPTEMBER 1, 2022

There is something to be said about how vital it is to leverage market research to understand your non-buyers so you can convert them into customers. But with such a crowded market, that is easier said than done. But focusing on how to improve customer retention is just as important, if not more. What Is Customer Retention?

Customer Retention 260

Customer Retention Telecommunications Customer Journey Mapping Retail 260

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Why should investing in loyalty be different?

Loyalty Programs 52

Loyalty Programs 2025 Loyalty Multi-Channel 52

West Monroe

MAY 31, 2019

The three largest banks in the United States are all leveraging chatbot technology in one way or another, with JP Morgan piloting a virtual assistant for corporate treasurers , Wells Fargo piloting a Facebook Messenger-based customer service bot , and Bank of America rolling out their branded, app-based conversational assistant ‘Erica’.

Banking 40

Banking Financial Contact Center ROI 40

BirdEye

DECEMBER 8, 2023

However, a robust and effective carpet cleaning marketing strategy is pivotal in making your business stand out and attract customers. Table of contents Why is carpet cleaning marketing important? It is important because it: Enhances local brand visibility effectively. This blog is all about that.

Marketing 58

Marketing Social Media Advertising B2B 58

SurveySparrow

FEBRUARY 27, 2024

It’s a game-changer in retail, turning customers into loyal fans and, even better, into advocates for your brand. A higher NPS score means excellent customer satisfaction and loyalty, meaning increased customer retention. A high loyalty score would mean that the customers trust your brand. What is NPS in Retail?

NPS 52

NPS Retail 2024 Loyalty Programs 52

Currency Alliance

DECEMBER 7, 2021

Loyalty trends were being discussed, as well as what had been hot topics in prior years – some of which just faded away as fads. We can’t possibly write one article on what you should be doing, let alone summarize all the interesting things that other brands are doing in their unique context.

2030 52

2030 Loyalty 2022 Loyalty Programs 52

SurveySensum

SEPTEMBER 7, 2023

B2B Marketing & Advertising Survey Frequency: After significant campaigns or projects. When to send: Send Relationship NPS surveys after major marketing campaigns or projects to understand the impact of your efforts on client satisfaction. Why: Insurance relationships tend to be long-term, and customer satisfaction is critical.

NPS 52

NPS Net Promoter Score Automotive B2B 52

Lumoa

JUNE 26, 2023

A marketing strategy with an 89% retention and an even better purchase rate – sounds unreal, right? But with an omnichannel marketing strategy, these numbers are quite achievable. Nike, another well-known retail brand, achieved higher annual revenue by investing in multiple channels.

Omnichannel 83

Omnichannel Customer Experience Net Promoter Score Social Media 83

Currency Alliance

NOVEMBER 14, 2018

This challenge – the give-and-take of marketplaces – now firmly belongs on the agenda of loyalty strategy meetings. First, it gives marketers a basic grounding in economics which can directly impact on your loyalty strategy, complete with real-world examples of brands putting the theory into practice.

Loyalty 45

Loyalty Loyalty Programs Travel Hotels 45

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. Sure, that’s easy in subscription-based industries such as SaaS or telecom or insurance. By Swati Sahai. What’s better than acquiring one new customer?

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

Oracle

OCTOBER 10, 2019

This is a preview of the ebook “Moments That Matter: A New Customer Experience Roadmap for Financial Services “ Financial services technology isn’t just helping brands gather better data about customers. Integrated CX technology allows brands to use the information they already have to better target their audiences.

Financial 50

Financial Technology Banking Loyalty Programs 50

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

Qualtrics

JUNE 26, 2020

Koç Holding is the largest industrial conglomerate of Turkey, including 60 factories along with sales and marketing offices in more than 40 countries. The loyalty program provides functional and emotional benefits partnering with more than 200 leader brands.

Sports 46

Sports Hospitality Loyalty Programs E-support 46

West Monroe

AUGUST 23, 2017

The rewards credit card market is hotter than ever as banks battle to acquire new customers and hang on to existing ones. Sophisticated rewards cardholders will often use a bank’s proprietary card or a merchant’s co-brand card to supplement the rewards they are already receiving from their favorite airline or hotel for being a loyal customer.

Banking 40

Banking Travel Airlines Advertising 40

Russel Lolacher

MAY 8, 2022

And one was when I worked at a company called now called loyalty, one, which runs the airmiles program here and in Canada, Canada’s largest loyalty program. And then the other one was launching sonnet insurance, which was Canada’s first digital, direct, car and, and home insurance company.

Leadership 52

Leadership Culture Employee Experience Insurance 52