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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

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Customer Intercepts: Answering the “Why” Behind Shopper Behavior

Stella Connect

The Beauty of Customer Intercepts: Filling the CSAT Gap. And, unlike traditional focus groups, customer intercepts aren’t heavily engineered. Whatever topic you choose to explore, you can target specific demographic groups, specific actions in the store, or both. you can only speculate about what’s motivating them.

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Does Your Company Pass the $20 Customer Trust Test?

PeopleMetrics

Customer trust is a topic that we are seeing in more and more of our clients’ customer feedback data. We are not only seeing customer trust come up for our own clients – across different sectors –but we are also hearing about it in the media and from the thinkers we follow. And then there is my story.

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Breaking Down and Rebuilding from Burnout at Work with James Pickles

Russel Lolacher

A few reasons why he is awesome – He’s the Executive Coach for James Pickles Coaching – helping his clients with clarity, conciseness, and confidence, an Associate Mindset Coach at Matthew Syed Consulting with a focus on growth mindset and performance and he’s sitting on more than 20 years of experience in sales and management roles.

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44 Unique Email Templates for Requesting Online Reviews

Grade.us

If you're running A/B split tests these email templates act as your control, a solid baseline for measuring performance. These can be in-person or online, in an individual or group setting. As a group, these customers produce an extraordinary amount of cash for a business. What about improvements? You need it. Face-to-face.

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Pulse Is a Community, Not a Conference

Gainsight

Back to my personal story. Their new roles weren’t always fully understood—both by their peers in other groups and even by their own social circles sometimes. But this year, we figured out that there is more to the story. Sure, Gainsight needed its current and potential clients to be linked together in a community.

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Birdeye makes social media management for multi-location easy 

BirdEye

Our recent webinar, ‘Local social: How to manage social media across locations,’ for Birdeye VIEW 2023, unveils the real-life success story of Valley Veterinary Care’s social media reputation management. The corporate marketing team creates content using employee/client submissions. Welcome, Meghan! Meghan : We have a mix of both.