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How To Initiate a Direct-To-Consumer Selling Strategy

Second to None

When it comes to reducing the amount of effort it takes for customers to complete a purchase, direct-to-consumer selling strategies can serve as a vital tool. One reason that major retail brands are being forced into the direct-to-consumer world is the slew of DTC-only companies becoming available on the web. 1,2 [link].

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Salesforce research says consumers like us belong to 4.3 loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales.

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Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

Balancing Customer Loyalty in an Age of Growing Business Costs by Tom Behnke (Retail TouchPoints) Consumers again and again have propped up the economy, fueling consistently strong growth in ecommerce and giving the retail industry an important edge in otherwise dark times. Over 90% of businesses today offer a loyalty program.

2024 73
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4 customer-based strategies health care can learn from retail

Alida

Encourage engagement and positive behaviors with tech-enabled rewards programs. Combine the ubiquity of mobile devices and the power of gamification , and it’s no wonder consumers have fueled the explosion of mobile apps. Kaiser flipped the traditional health care model by bringing the care directly to the patients.

Retail 154
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Why Customer Experience Is The Real Driver Of Brand Success?

SurveySensum

This is due to the fact that a greater experience fosters stronger loyalty, converting consumers into promoters with a lifetime value of 6 to 14 times – Bain & Company, Are you experienced? PWC’s Experience is everything: Here’s how to get it right research says, ‘43% of all consumers would pay more for greater convenience.‘

Brands 83
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Tailoring Your CV: How to Land the Job You Want

CSM Magazine

In these places, no matter how great the product is, the service affects the consumer’s view of the company. Here are some examples: Solved communication issues by implementing active listening training for 20% of the entire company. If you have shorter resolution times, it shows your problem-solving and communication abilities.

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Are You Delighting Customers on an Emotional Level?

CSM Magazine

Recent research on consumer neuroscience explains the impact of consumer’s emotions on the effectiveness of advertising or customer interaction. It explains in detail how deeply the advertisement content or different modes of customer connections influence the emotional response of the consumer and their decision making.