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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Gas, grocery, fashion, technology… and probably more. loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

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Quick Ways to Adjust Your Communications for COVID-19

Optimove

In the past few weeks, I have had many meetings with clients – b2c/d2c brands from different verticals – who all seem to ponder over the same question: what’s the best way to communicate with your customers in such uncertain and sensitive times? To do so, communications must adjust. Other things became more critical.

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7 Ways to Supercharge Your Marketing with SMS Automation

SurveySensum

Let’s get started: 7 Powerful Ways to Boost Your Marketing (and Customer Experience) with SMS Automation The following strategies will help you with personalized marketing to seamless customer communication. Automation can also minimize friction and ensure proactive communication. “For Watch our exclusive fashion show preview.

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How to boost your business messaging with text abbreviations

BirdEye

Using this ‘language’ in your communication can change how you connect with customers in today’s fast-moving world. How to use text abbreviations in customer communication? The Internet and online messaging have made communication faster and more convenient. When did text abbreviations start appearing?

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8 Retail Innovations Reshaping Your Shopping Experience

Oracle

added layer of personalization that AI provides retailers, customers’ needs are anticipated and their goals can be accomplished in a quicker fashion.” ” Lisa Smith, Senior Marketing Communications Manager, Tropical Foods. Retail Innovation #8: Loyalty programs. and as friction-free as possible. .”

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