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Communicating CX: 15 Tips for Talking About Customer Experience

Experience Investigators by 360Connext

Customer-Obsessed Organizations Don’t Stop Talking About CX Organizations that focus on customer experience as part of who they are don’t stop communicating about it. It’s part of their internal communications and employee engagement rhythm. This means communicating often and earnestly. NPS should be going up” doesn’t mean much.

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Ask NPS Questions Using a Storytelling Approach

GetFeedback

You can use your creative writing skills to make your NPS question more effective and increase your survey response rate. What is Net Promoter Score (NPS)? The NPS question starts with, “ How likely are you to recommend our company to a friend or colleague?” The same goes for your NPS survey.

NPS 304
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How to Use NPS Data to Transform the Customer Journey

GetFeedback

So you’ve decided to use an NPS (Net Promoter Score) survey to improve your brand’s customer experience (CX). You’ve also made a spiffy design to present the survey, showcasing the care you put into asking the NPS question. Now, how do you use your NPS data to actually make your customers’ experience better?

NPS 186
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B2B Customer Experience: The Complete Guide

InMoment XI

Here are some examples of how B2B companies are applying tactics designed to improve the customer experience: CRM platform HubSpot utilizes chatbots to connect with customers and encourage open communication. Social media marketing platform Hootsuite leverages InMoment to make the Net Promoter Score (NPS) methodology central to its operation.

B2B 551
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3 Tips to Bridge the Gap Between Your CX Team & C-Suite

InMoment XI

So how should a CX practitioner go about bridging that gap in communication? Metrics are core to any CX program—whether it’s NPS , CSAT , CES , etc. The challenge is how do you present those metrics in a way that makes executives regard them as crucial data points? Tip #1: Break Down Metrics. Tip #2: Tell Stories.

Metrics 493
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

CX leaders need to present strong business cases for every step of their journey. Metrics from customer surveys like Net Promoter Score (NPS) or Customer Satisfaction Rate (CSAT) are measurements from a certain group of customers to consider in your strategic decisions. However, feedback alone cannot direct a strategy.

ROI 260
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Elevating Guest Experiences in Hotels with Integrated CX

InMoment XI

Here are some of the main feedback signals: NPS Surveys Call Center Data Reviews Social Insights/Spotlight Integrated CX platforms have the power to interpret these varied, disparate signals into a unified view. Generic, one-size-fits-all communication and experiences aren’t an effective way to reach them.

Hotels 260