article thumbnail

Turning customer experience into competitive advantage

Eptica

Date: Wednesday, October 25, 2017 Turning customer experience into competitive advantage. Author: Vincent Giraud Customer experience is becoming the primary differentiator for brands , whatever industry they are operating in. How can brands overcome these challenges and turn experience into competitive advantage?

article thumbnail

I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands

InMoment XI

The customer stories shared at various touch points throughout the customer journey not only capture the thoughts, feelings, and attitudes within each unique experience, but confirm the congruence—or lack thereof—between customer expectations and the reality of the experience delivered. Retail Pharmacy.

Brands 493
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

InMoment (integrated) Experience: Changing The Game

InMoment XI

Major Hospitality Conglomerate Masters The Art of Engagement At the heart of one of the biggest dining, entertainment, and hospitality conglomerates in the nation lies a balanced approach to customer feedback: they’ve mastered the art of both reactive and proactive engagement.

article thumbnail

Key Retail Trends Right Now: Delivering Seamless Customer Experiences

CSM Magazine

The trading environment in the past year has been challenging for retailers and has also reinforced the opportunity for retailers to completely rethink their operations to deliver seamless customer experiences. What’s become clear is that customers hold the power. What are the top trends we can expect to see right now?

Retail 97
article thumbnail

Why You Should Build an Omnichannel Customer Experience

InMoment XI

It’s easy to fall into the trap of thinking that customer expectations are always changing, and you’ll never be able to keep up. However, all your customers want the same thing: to be able to interact with their brand on their terms. Here are some examples of what an omnichannel customer experience can look like in action.

article thumbnail

A Comprehensive Guide to NPS in Retail

SurveySensum

Did you know that the pandemic caused a massive shift in the retail industry, with digital penetration growing from 16% to 33% in just three months? And it’s not just a temporary trend – even two years later, customers are still embracing the convenience of online shopping. What’s a good NPS score in retail?

NPS 52
article thumbnail

The CX topic we need to address more

Customer Bliss

It’s a trade show organized by the National Retail Federation.). Much attention is paid in CX to “front-end operations,” such as marketing and merchandising and communicating with the customer. I think as you look at customer expectations, they continue to go up. Operations is a huge part of that.”.