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B2B Customer Experience: The Complete Guide

InMoment XI

In competitive B2B markets, where products and services may be similar, customer experience becomes a key differentiator. Here are some examples of how B2B companies are applying tactics designed to improve the customer experience: CRM platform HubSpot utilizes chatbots to connect with customers and encourage open communication.

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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

By leveraging data-driven insights from predictive analytics, your company can foster meaningful connections with customers and achieve differentiation in today’s competitive marketplace. The key is to connect customer experience data from every touchpoint and channel for a complete view of the customer journey.

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Unplugging to Connect: How Community Impacts Your Business

Gainsight

Many of the aspects of our customer community are tailored to help our customers get the support they need and also gain inspiration and knowledge from a broad network of Customer Success, Sales, Marketing, and Product professionals. Marketing gains more brand awareness which fills their pipeline with new ideas and resources.

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Why You Should Build an Omnichannel Customer Experience

InMoment XI

While omnichannel customer experience focuses on connecting channels throughout the customer journey, integrated CX takes it further by deriving insights from the customer journey and making decisions based on all of the available data. Here are the steps to get you started building an integrated experience.

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5 Ways To Increase Sales and Customer Engagement for Your Shopify Store

Win the Customer

The right marketing strategy for your e-commerce store can help you build brand awareness, drive customer loyalty, and ultimately increase online sales. Shopify is the ultimate e-commerce solution supporting more than 600,000 businesses in about 175 countries. Improve Your Customer Support.

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How AI Customer Experience Can Advance Your Business Strategy

InMoment XI

As e-commerce becomes increasingly global and competitive, business leaders understand that technology can be a valuable tool in reconnecting with consumers. It involves harnessing advanced technology, specifically artificial intelligence and machine learning, to enhance the way businesses connect with their customers.

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Triggered vs. Scheduled? Here’s How to Nail SMS Mobile Marketing

Optimove

Are you a plan-it-all-out, ship-at-regular-intervals kinda SMS marketer? Or a hell-bent on ensuring your customers are continually engaged – aka ‘scheduled’ SMS marketer? You need to be combing them for maximum marketing impact. The thing is, some marketers are still using just one or the other.