article thumbnail

Using AI to Drive Customer Loyalty: Insights from the 2024 Consumer Perspectives on AI-Driven Brand Marketing Report

Optimove

Why It Matters: The majority of today’s consumers are embracing the use of AI in marketing — which is great news for retailers. Our new report unlocks valuable insights into customer perceptions of AI, and provides tips on how to best use AI to enhance the customer experience and increase lifetime customer value (LCV).

2024 52
article thumbnail

The Complete Retail Customer Experience Guide

InMoment XI

It can be argued that the customer experience is more important in retail than any other industry. Why is the Retail Customer Experience Important The retail customer experience has become increasingly significant in the success and sustainability of any business operating in the modern marketplace.

Retail 260
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Bilingual Customer Support: Where Live Agents and AI Coincide

BlueOcean

We would wager, that even with the evolution of AI, brands serving consumers in the Americas will continue to benefit from providing support in French, Spanish, and, for some organizations, Portuguese through a live agent model. The impact of bilingual support on the customer experience cannot be understated. It’s our thing.

article thumbnail

6 Email Segmentation Strategies for Higher Conversions 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Having a good email segmentation strategy is instrumental in increasing consumer engagement, ultimately leading to higher conversion rates.

article thumbnail

Validating Your Outsourced Customer Care Partnership: Is Your Incumbent “Still the One”?

BlueOcean

For clients with complex care scenarios – whether that is enterprise customer success management or providing critical support direct to consumers – change is never taken lightly. Well, in a B2B customer success model, measuring renewal rates holds your outsourced partner accountable to targets that are tied to revenue and retention.

article thumbnail

Guest Blog: How Should You Grow and Sustain Your Customer Lifetime Value?

ShepHyken

How do you get your customers to keep coming back? The answer is to simply provide outstanding customer service. As a matter of fact, 97 percent of consumers say customer service is a big factor when it comes to brand loyalty. It’s about listening to customer feedback and actually implementing customer suggestions.

Blog 104
article thumbnail

The Need for Customer-Friendly Authentication Alternatives to Vulnerable One-Time Passcodes

CSM Magazine

One-time passcodes, or OTPs, sent to mobile phones are the cornerstone of many organizations’ customer authentication strategies. This is in large part due to the positive reputation it has with consumers: it’s convenient and assumed that these codes are secure. Protecting the Customer Experience.