BirdEye

OCTOBER 19, 2023

With viral TikTok videos and review sites shaping diner decisions, relying solely on traditional marketing tactics like flyers won’t cut it anymore. Restaurants need to leverage digital marketing strategies to stand out. Looking for a quick answer what are 11 strategies to do digital marketing for restaurants?

Marketing 62

Marketing Social Media Multi-Channel Loyalty Programs 62

Retently

APRIL 5, 2024

It’s an environment where shoppers feel understood and valued at every touchpoint. Because in a market brimming with choices, the way customers feel about your business can set you apart. What sets an exceptional retail customer experience apart? Why does this matter so much?

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

Currency Alliance

MAY 9, 2017

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. Most consumers and merchants now realize that actual benefits are far from their expectations.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Currency Alliance

NOVEMBER 22, 2016

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. Most consumers and merchants now realize that actual benefits are far from their expectations.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Lumoa

FEBRUARY 2, 2023

According to research, 95% of consumers believe customer experience is the key to brand loyalty. There are now multiple touchpoints for your customers–websites, apps, and newsletters in addition to your physical space (and they may never even set foot in your store!). The retail market is insanely competitive today.

Retail 94

Retail Net Promoter Score Customer Experience Loyalty Programs 94

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. CMOs become customer-obsessed.

2018 0

2018 Marketing Multi-Channel Advertising 0

SurveySensum

JULY 6, 2023

You’re a savvy marketer at Reliance Trends. You’ve poured your heart and soul into creating captivating marketing campaigns, investing substantial resources in driving customer acquisition. Yet, despite these efforts, you notice a decrease in sales and declining customer loyalty. It’s disheartening, right?

Customer Satisfaction 52

Customer Satisfaction Retail Marketing Social Media 52

SurveySensum

JULY 6, 2023

You’re a savvy marketer at Reliance Trends. You’ve poured your heart and soul into creating captivating marketing campaigns, investing substantial resources in driving customer acquisition. Yet, despite these efforts, you notice a decrease in sales and declining customer loyalty. It’s disheartening, right?

Customer Satisfaction 52

Customer Satisfaction Retail Marketing Social Media 52

CSM Magazine

AUGUST 4, 2022

Over the past two years, retailers have invested a significant amount of time and money to create exceptional digital experiences as consumers embraced a new way of interacting with their favorite brands. Generational differences and channel preferences persist in this most recent report. Generational Differences in Shopping Preferences.

Consumers 59

Consumers Retail E Commerce Customer Satisfaction 59

ShepHyken

DECEMBER 26, 2022

Some retailers were still struggling to get inventory, others had too much and needed to alter marketing and merchandising plans. Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey. Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey.

2022 64

2022 Article Loyalty Programs Customer Service 64

SurveySensum

AUGUST 1, 2023

7 Best Practices for Building Customer Loyalty in Retail? And according to the research study conducted by Harvard Business School, The Economics of E-Loyalty , increasing customer retention rates by 5% increases profits by 25% to 95%. Loyalty Programs: Create a loyalty program that rewards customers for their repeat business.

Retail 52

Retail Loyalty Connections Loyalty Programs 52

Oracle

FEBRUARY 14, 2020

Loyalty, or more aptly referred to as love for the purposes of this article, is a byproduct of exceptional consumer experiences. Yet, earning loyalty – love – is particularly challenging for brands in the face of increased competition and consumer apathy. Consumers are more connected to purpose-driven brands.

Loyalty 79

Loyalty Brands Loyalty Programs Customer Journey Mapping 79

TechSee

MAY 19, 2021

consumers required assistance during the pandemic. By streamlining the execution of once complex, labor-intensive, and time-consuming procedures such as basic troubleshooting, billing, data entry, workforce management, and order fulfillment, RPA frees call center staff for higher value-add work.

2021 159

2021 Technology Customer Service Competitive Advantage 159

SurveySparrow

JULY 23, 2023

Customer experience (CX) trends are patterns or shifts in consumer behavior and preferences that significantly impact how businesses interact with their customers. Various factors, including technological advancements, changes in consumer expectations, and broader societal changes, can drive these trends.

2023 52

2023 Customer Experience Omnichannel Loyalty Programs 52

ShepHyken

SEPTEMBER 17, 2021

One study shows that 80% of consumers care as much about the experience a company provides as about its products and services. Therefore, it’s important for companies to prioritize each touchpoint. . “If Great customer experience leads to brand loyalty. If they do, they can optimize the customer experience.

Customer Experience 108

Customer Experience Loyalty Loyalty Programs Touchpoint 108

ShepHyken

JANUARY 2, 2023

Entrepreneur) Customer loyalty is an essential source of revenue for any business. Use these four tips to create a customer loyalty program that will give you the highest return on your investment. My Comment: How do we create customer loyalty? This goes way beyond loyalty programs. by Matt Bertram.

Article 64

Article 2023 E Commerce Customer Service 64

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Currency Alliance

JUNE 11, 2019

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SurveySensum

JULY 13, 2023

You must not launch an NPS survey here – that’s why it is imperative to know which survey to send at which touchpoint!] → “On a scale of 1-5, where 1 is ‘Very Difficult’, and 5 is ‘Very Easy’, how would you rate the ease of the payment process during your recent shopping experience with us?

Retail 52

Retail Customer Experience Touchpoint Social Media 52

SurveySensum

JULY 13, 2023

You must not launch an NPS survey here – that’s why it is imperative to know which survey to send at which touchpoint!] → “On a scale of 1-5, where 1 is ‘Very Difficult’, and 5 is ‘Very Easy’, how would you rate the ease of the payment process during your recent shopping experience with us?

Retail 52

Retail Customer Experience Touchpoint Social Media 52

Ecrion

SEPTEMBER 3, 2020

Customer engagement has always been a key element of any business marketing strategy. Viewing your business from your customers’ shoes will allow you to create the perfect touchpoints and optimize the user experience on your platform. 70% of businesses have a digital transformation plan in place. Surveys and feedback requests.

Customer Engagement 98

Customer Engagement Engagement Social Media Touchpoint 98

SurveySparrow

FEBRUARY 22, 2024

Integration capabilities allow you to connect your retention software with your CRM, email marketing tool, e-commerce system, and more. The platforms include but are not limited to CRM, email marketing tools, and payment gateways. Customer loyalty programs are a strategic approach to encourage repeat business from customers.

Customer Retention 52

Customer Retention 2024 E-support Loyalty Programs 52

ERDM

APRIL 4, 2019

Article by Ernan Roman Featured on CustomerThink.com Let’s discuss two factors that will derail your marketing: lack of trust and lack of feeling valued. If consumers do not have a perception of trust regarding your company, they’ll have no interest in anything you have to say to them.

Engagement 53

Engagement Marketing Loyalty Programs Consumers 53

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

CSM Magazine

OCTOBER 18, 2023

Prioritizing Accessibility and Responsiveness In today’s digital era, where consumers expect instant responses and seamless interactions, the casino industry has risen to the challenge by prioritizing accessibility and responsiveness. This commitment to excellence is rooted in a deep understanding of the customer’s psyche.

Customer Service 52

Customer Service Multi-Channel Loyalty Programs Social Media 52

ERDM

APRIL 4, 2019

Article by Ernan Roman Featured on CustomerThink.com Let’s discuss two factors that will derail your marketing: lack of trust and lack of feeling valued. If consumers do not have a perception of trust regarding your company, they’ll have no interest in anything you have to say to them.

Engagement 40

Engagement Marketing Loyalty Programs Consumers 40

CSM Magazine

SEPTEMBER 8, 2023

Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52

SurveySensum

JULY 4, 2023

Given below are 6 touchpoints you can optimize at your stores to ensure a memorable shopping experience for your customers. Optimizing Touchpoints for a Memorable Experience Customers go through many touchpoints when shopping in-store. These touchpoints can be store layout, staff behavior, checkout process, etc.

Retail 52

Retail Touchpoint Feedback Events 52

SurveySensum

JULY 4, 2023

Given below are 6 touchpoints you can optimize at your stores to ensure a memorable shopping experience for your customers. Optimizing Touchpoints for a Memorable Experience Customers go through many touchpoints when shopping in-store. These touchpoints can be store layout, staff behavior, checkout process, etc.

Retail 52

Retail Touchpoint Feedback Events 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Magazine 52

Magazine Loyalty Innovation 2020 52

CX University

NOVEMBER 21, 2020

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Legal divisions have had to adapt their speech to be more understandable and much like the IT industry, consumer and data protection laws have completely disrupted their space. This list goes on.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

ShepHyken

AUGUST 28, 2020

This week we feature an article by Mathew Cooper, a Content Marketing Head at POS Plaza. From sanitizing stores daily to limiting the number of consumers at a moment and creating visual markers to ensure social distancing, retailers are taking all necessary measures to ensure the safety of their staff and customers against the virus.

Retail 120

Retail Customer Experience Technology Consumers 120

Oracle

JULY 15, 2019

Here’s a closer look at what the latest research tells us about serving Gen X and Millennial consumers. As Pew Research notes, Generation X consumers were born between 1965 and 1980, while Millennials were born between 1981 and 1996. As one Forbes analysis notes, Gen X consumers spend about 1/3 more than their millennial peers.

B2B 64

B2B Entertainment Consumers Loyalty Programs 64

InMoment XI

JANUARY 17, 2024

By understanding and anticipating the needs and preferences of your guests, you make them feel valued and ensure that every touchpoint in their journey contributes to positive and enjoyable experiences. This means that all interactions and touchpoints the guest has with your brand are considered. Guest experience isn’t a department.

Guest Experience 260

Guest Experience Hospitality Hotels Travel 260

Lumoa

JANUARY 19, 2023

This is true both in terms of Customer Experience – e.g., are there strategic goals around CSat or NPS ? -, and in terms of broader business objective – e.g., increasing market share, reducing churn, cutting costs, etc. What are the key touchpoints for different personas? Where do they hang out? What are their goals?

Customer Experience 94

Customer Experience Net Promoter Score Metrics NPS 94

SurveySensum

DECEMBER 16, 2019

A report by SurveySensum revealed preferences of 1000 consumers across 25 categories and 300+ brands in Indonesia. To respond to this on-demand trend, legacy brands and stores must innovate across touchpoints to meet customer needs. Loyalty programs will be the Next Game Changer.

2020 52

2020 Customer Experience E Commerce Loyalty Programs 52

Currency Alliance

DECEMBER 18, 2017

This year we’ve seen examples of brands offering increased liquidity in their loyalty programs – typically in the form of allowing their members to redeem beyond their own store. Brands will also find that enabling greater customer freedom will also help proactively manage program liabilities in a profitable way.

2018 49

2018 Loyalty Brands Loyalty Programs 49