ShepHyken

MARCH 31, 2018

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.

Social Media 87

Social Media Customer Service Marketing Airlines 87

ShepHyken

JULY 22, 2019

(Smart Customer Service) The quickly evolving social media landscape has forced companies to work harder to maintain a positive customer experience, as 83 percent of people have higher digital customer service expectations than they did last year. 5 Tips For Turning Customers Into Brand Storytellers by Esther Choy.

2019 118

2019 Article Social Media Customer Service 118

LiveChat

AUGUST 3, 2018

GEICO stands out as a shining example of a service company that puts its customer data to great use where customer service, marketing and sales are in glorious sync. They’re so efficient at targeting customers that there’s a separate Wikipedia page that talks about their advertising campaigns.

Customer Focused 28

Customer Focused Multi-Channel Airlines 2007 28

ShepHyken

OCTOBER 24, 2016

Increasing Sales With Personalized Marketing by Tyler Walton. Clutch) In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level with personalized marketing. How Nike Is Beating Brands Like Apple and Adidas at Twitter Customer Care by Christopher Heine.

2016 119

2016 Article Customer Service Government 119

Think Customers

APRIL 14, 2015

One of the biggest challenges that sales, marketing, and customer care leaders continue to encounter is their inability to gain a truly comprehensive view of their customers.

Connections 83

Connections Social Media Contact Center Customer Centricity 83

SaleMove

MARCH 12, 2021

In today’s consumer-driven world where the overall experience is a top differentiator, customer care organizations are now at the forefront of innovation. Those that embrace new technologies to enhance the customer experience often pull ahead exponentially, leaving those that stagnate to fall ever further behind.

Contact Center 97

Contact Center Customer Care Innovation Technology 97

ShepHyken

SEPTEMBER 10, 2021

This week we feature an article by Tanya Ahmed, a Digital Marketer of Vantage Circle , a cloud-based employee engagement platform. She writes about what customers expect from companies in 2021 and what they actually get. Companies failing to meet good customer experience lose out on their customers ( American Express Survey 2011 ).

Customer Experience 101

Customer Experience Advertising Customer Expectations 2011 101

ShepHyken

JANUARY 28, 2019

What Do Customers Really Think Of Your Brand? Which-50) Every marketer has heard a horror story where a brand went viral for horrible customer experience with social media enhancing the frequency of those stories twofold. While an excellent concept for customers, it is also appropriate for the colleagues you work with.

2019 99

2019 Article Social Media Customer Service 99

NICE inContact

AUGUST 6, 2019

Today in most company’s ownership of digital channels is siloed outside the contact center, typically in marketing. Marketing staff assigned to monitor these channels lack all the necessary skills to provide timely and complete answers The focus of marketing when monitoring digital channels is for brand reputation, not service.

Omnichannel 63

Omnichannel Contact Center Fashion Consumers 63

Beyond Philosophy

MARCH 20, 2017

Customer-centric organizations are 60% more profitable than non-customer focused organizations (Deloitte and Touche). Forrester Research declares 2017 the year that businesses become customer-obsessed. Providing ‘value’ to the Customer. What do your Customers care about? So what is the secret?

2017 137

2017 Customer Centricity Sales Books 137

ClearAction

NOVEMBER 3, 2017

How would you like to reduce customer churn by 27%, increase Net Promoter Score TM by 65%, and outperform competitors by 20% in sales, purchasing, ordering, installation, billing, service inquiry, maintenance and account management processes? She had a hunger for voice-of-the customer (VoC) data and drove cross-functional improvements.

Customer Experience 119

Customer Experience Net Promoter Score B2B Leadership 119

ShepHyken

AUGUST 7, 2017

Customer service and experience are more important than ever, and that is a trend that will continue. LinkedIn) So the first question you might be asking is: what in the world is a cheese monger and what could they possibly teach me about retail, marketing and customer experience? Turns out: a lot. by Neal Dlin.

Article 59

Article Customer Service 2017 Social Media 59

NICE inContact

AUGUST 6, 2019

Today in most company’s ownership of digital channels is siloed outside the contact center, typically in marketing. Marketing staff assigned to monitor these channels lack all the necessary skills to provide timely and complete answers The focus of marketing when monitoring digital channels is for brand reputation, not service.

Omnichannel 54

Omnichannel Contact Center Fashion Consumers 54

ShepHyken

NOVEMBER 19, 2018

Customer Service Rookie Mistakes That Could Be Tarnishing Your Business Image! CustomerThink) Let’s face it, poor customer care support service can cost a business a fortune! Many of the customer service mistakes mentioned in this article aren’t “rookie mistakes.” At the same time, it can be a powerful marketing tool.

Article 88

Article 2018 Customer Service Customer Centricity 88

SaleMove

MARCH 12, 2021

In today’s consumer-driven world where the overall experience is a top differentiator, customer care organizations are now at the forefront of innovation. Those that embrace new technologies to enhance the customer experience often pull ahead exponentially, leaving those that stagnate to fall ever further behind.

Contact Center 52

Contact Center Customer Care Innovation Technology 52

ShepHyken

NOVEMBER 21, 2016

My Comment: Buffer has shared their insights on the current and future state of social media marketing. I’m surprised at how many companies have not yet embraced social media for marketing and customer care. Shep Hyken is a customer service expert, professional speaker and New York Times bestselling business author.

2016 118

2016 Article Social Media Net Promoter Score 118

Magellan Solutions

OCTOBER 18, 2016

“It is cheaper to retain than acquire a customer,” says 70% of respondents from Econsultancy/Responsys Cross-Channel Marketing Report 2013. In the same report, 49% of the respondents recognized that they achieved better ROI by investing in relationship over acquisition marketing. Need help in upgrading your customer care?

Customer Base 68

Customer Base Social Media 2013 ROI 68

ShepHyken

DECEMBER 19, 2016

(SparkCentral) This guide lays out the integral components needed to establish a successful social media customer care strategy and makes a case for providing the right care in the right way. My Comment; Sparkcentral has released an excellent report (or as they call it, Playbook) about using social media customer service.

2016 90

2016 Article Social Media Customer Service 90

ShepHyken

MAY 2, 2022

My Comment: Content marketing is part of the customer experience. Customers love to learn more about the products they are buying, how to use them better, and what’s new and exciting. According to the article, the average customer views three to five pieces of content before calling a salesperson.

Article 71

Article 2022 Customer Service Social Media 71

Customer Bliss

SEPTEMBER 26, 2017

Sandy tells of her deliberate path from Customer Care Manager to CCO and how she took actions to earn the role and ensure she could be successful in it. From her LinkedIn: Having spent my entire career in service I have naturally and happily found a home in the Customer Success space. Episode Overview. About Sandy.

Chief Customer Officer 0

Chief Customer Officer Customer Journey Mapping Leadership Customer Success 0

TechSee

APRIL 10, 2019

It therefore comes as no surprise that Econsultancy ’s survey showed that companies feel enhancing CX is the single most exciting opportunity for 2019, ahead of both content marketing and mobile marketing. BT has taken this opportunity seriously, instituting a company-wide customer-centric culture.

Customer Experience 154

Customer Experience Omnichannel Customer Centricity Social Media 154

ShepHyken

AUGUST 29, 2016

My Comment: Customers want an easy and frictionless experience, especially when they have to connect with a company’s call or support center. In this short article, Mike Cannova, the director of Advance Customer Care for ShoreTel, shares five important strategies and processes to create a better customer experience.

2016 0

2016 Article Net Promoter Score Customer Service 0

ShepHyken

MAY 25, 2016

I recently interviewed Nate Skinner, the VP of Customer Care for Campaign Monitor, a company that helps businesses use email to market their businesses. It was for one of my Forbes columns, Seven Ways to Use Email to Build Your Brand and Create a Better Customer Experience. For information contact or www.hyken.com.

Customer Care 90

Customer Care Customer Service Training Customers Customer Service 90

ShepHyken

FEBRUARY 22, 2017

A high-priced service usually is accompanied by an excellent customer experience. Just think of the level of customer care that hotels like the Ritz-Carlton demonstrate. Zabel says, “Too many times a company’s marketing propaganda just doesn’t match the customers’ experiences after the sale.

Sales 90

Sales Hotels Customer Service Training Loyalty 90

ShepHyken

OCTOBER 21, 2019

(Forbes) Here’s the little secret that business leaders don’t like to discuss: many of them aren’t sold on the idea that a great customer experience actually pays off. My Comment: I’m always intrigued when I see the stats about how customer-focused companies outperform those that aren’t. Follow on Twitter: @Hyken.

Article 79

Article 2019 Customer Service B2B 79

Natalie Petouhof

APRIL 7, 2016

Customer self-service is one of the key capabilities of any company that actually cares about their customers. Companies contemplating a self-service customer care solution to support digital customer experiences should consider the following five steps: 1. Tweet It’s just not true.

Customer Journey Mapping 53

Customer Journey Mapping Average Handle Time Customer Journey Government 53

ShepHyken

MARCH 20, 2017

As brands compete in an increasingly demanding field, here are 3 tips for deploying smartphones in the battle for customers. My Comment: One of the more powerful customer loyalty strategies a company (any company, not just retailers) can have is to be able to market to and add value to the customer through their mobile number.

2017 75

2017 Article Customer Service Social Media 75

ShepHyken

AUGUST 1, 2016

AllBusiness) Social media is an invaluable tool to help market your brand, but what good is it without a target audience? There are plenty of unique ways to engage your community and boost your social following, each of which helps customers get to know the names and faces behind your brand and stay loyal to your product or service.

2016 83

2016 Article Social Media Customer Service 83

transcosmos Information Systems

FEBRUARY 13, 2018

While many were skeptical about this idea, Bezos proved them wrong when his company made actual drone deliveries for the first time to customers in the UK in December 2016. Bezos’ propensity for using technology to enhance the customer experience comes from his belief that companies should develop “ obsessive customer focus.”.

2009 84

2009 2013 2015 2016 84

ShepHyken

APRIL 3, 2017

Customer Service Track Shines at Social Media Marketing World by Dan Gingiss. Winning at Social) Although it is, at its essence, a marketing conference, the annual Social Media Marketing World gathering in San Diego is constantly adapting in step with the ever-changing world of social media. Follow on Twitter: @Hyken.

2017 76

2017 Article Social Media Customer Service 76

CSM Practice

JULY 6, 2020

This shows how relevant it is to keep your customers’ value, especially in these challenging situations. Providing value to customers surely holds awesome possibilities, and companies that give amazing value to every customer have visible advantages over the others. Know the value you provide. Focus on what you really offer.

2018 105

2018 Customer Success Customers Communication 105

ShepHyken

OCTOBER 28, 2020

We have a social media and marketing person whose title is Director of Reputation. Shep Hyken is a customer service expert, keynote speaker, and New York Times bestselling business author. For information on The Customer Focus customer service training programs, go to www.thecustomerfocus.com. Follow on Twitter: @Hyken.

Culture 154

Culture Social Media Customer Service Training Customers 154

ShepHyken

OCTOBER 10, 2016

WhatsApp – Better than Twitter for Customer Service by Mark Shaw. Mark Shaw) The delivery of customer care / service has changed a lot over the last few years. It’s just a way to celebrate the people who provide amazing customer service throughout the year. Lessons we can all learn from! Follow on Twitter: @Hyken.

2016 127

2016 Article Customer Service Airlines 127

ClearAction

APRIL 29, 2020

This position may also be known as Chief Customer Officer or VP of Customer [fill-in-the-blank] (e.g. retention, loyalty, advocacy, care, success, digital transformation, etc.) — or even a Chief Marketing Officer may include this as hybrid role. Track record of customer-centric decision-making. job-to-be-done)].

Customer Experience 71

Customer Experience Chief Customer Officer Customer Centricity Leadership 71

ShepHyken

FEBRUARY 6, 2017

(JitBit) In this post, we’ll be discussing the importance of customer advocacy and why you must get on board, or else risk weakening the bedrock of your business. My Comment: Customer advocacy is powerful. Customers who are willing to recommend you to their friends and colleagues are your best marketing.

2017 84

2017 Article Customer Service Social Media 84

ShepHyken

DECEMBER 11, 2019

For more information, go to the official website for National Customer Service Week. Share content that is all about the customer and not about the company. In other words, it isn’t a sales or marketing piece. There you have it—your first ten tips to make 2020 your best year of customer service and experience yet.

2020 118

2020 Customer Service Fashion Customer Service Training 118

ProProfs Chat

MAY 30, 2019

Your customers should not feel the need to move away to your competitor because they found your customer care operators to be inefficient or your support mechanism to be weak. Read on to learn the 10 steps that are a must in your customer success plan for ensuring greater customer success stories in your business.

Customer Success 73

Customer Success Customer Journey Culture Measurement 73