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Google Reviews: Steps for Businesses to Succeed

InMoment XI

Users can leave reviews for various establishments such as restaurants, hotels, shops, and more. Businesses with more positive reviews are likely to appear higher in local search results, increasing their visibility to potential customers. These reviews often include ratings, written feedback, and sometimes photos.

2024 260
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3 Ways CX Leaders Personalize the Customer Experience

Clarabridge

Personalization isn’t just a buzz word for customer experience teams—it’s an integral part of any customer engagement strategy. Personalizing the customer experience shows your customers that you are listening to their feedback, that you understand and empathize with their needs , and that you value their opinions.

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4 ways to maximise the value of your loyalty program

Currency Alliance

share customer insight among partners, so you know how to maximize lifetime value for each customer, and can create more personalized engagement. It’s a relief to finally see big travel programs recognizing this need to get the mid-tail and longer-tail customer engaged. Share data insights.

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Loyalty marketers: get ready for the deliberate consumer

Currency Alliance

If you operate a hotel or airline, the margin on incremental revenue from rooms or seats that would have gone unsold is more than 80%. Create ‘wow’ moments to keep customers engaged. And don’t forget, when customers engage, you get the data and permission to continue marketing directly to them.

Loyalty 72
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Bank loyalty: stay top-of-wallet through the next decade

Currency Alliance

When a bank compares the LTV of their customer in their current standard loyalty program with the huge LTV that is possible from a bank-sponsored loyalty ecosystem of many partners, they will want to get started immediately. There is no reason why your own bank cannot create an equally compelling ecosystem.

Banking 52
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Loyalty partners: co-creating customer value

Currency Alliance

The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers.

Loyalty 59
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AI in loyalty marketing

Currency Alliance

In loyalty, this can be especially powerful in using distressed inventory to create greater customer value for members, in adjusting margins based on demand, or proactively managing program liability. This will allow brands to build greater affinity by anticipating customer objectives and being present when the customer needs your help.

Loyalty 52