article thumbnail

Uncovering the “why” delivers higher research ROI for CX leaders

Alida

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . And that’s where research really yields ROI.

ROI 252
article thumbnail

Create a Strong Customer Engagement Strategy

Totango

Creating a strong customer engagement strategy makes sure every interaction delivers that value. At the same time, an effective engagement strategy incorporates much more than 1:1 touchpoints, and considers engagements such as 1:many opportunities, including communities, events, advocacy, and learning.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ROI and the Secure Customer Index (SCI)

Horizon CX

The head of sales and marketing and the head of services aligned with all the reasons why Customer Satisfaction and Loyalty had to be the company’s number one operating pillar. Or better asked, which comes first, the monthly numbers or customer satisfaction? Compelling Arguments for Justifying CX Programs – the Dreaded ROI Question.

ROI 52
article thumbnail

Integrated CX: The Complete Guide

InMoment XI

Integrated CX vs. CX Integrations While integrated CX and CX integrations may sound similar, they have different meanings and applications for businesses looking to improve their customer engagement. What Are the Key Elements that Make Up Integrated Customer Experience? How Does Integrated Customer Experience Work?

NPS 260
article thumbnail

The ROI of implementing Customer Success

CustomerSuccessBox

Senior Customer Success (CS) leader VP of Customer Success Head of Customer Success. And, are you losing your sleepover identifying and measuring ROI for your CS practices? Customer Success is the lifeblood of a SaaS business. Well, that is the impact of implementing CS function on ROI! Rockefeller Jr.

ROI 52
article thumbnail

Why You Should Focus on Nurturing the Customer Relationship

Totango

Instead of capturing the bulk of customer value at the initial sale, digital companies now rely on an ongoing process of renewal and upsell that can potentially continue for years. The challenge is to focus on nurturing customer relationships and prioritizing existing customers rather than hunting down new ones.

article thumbnail

How to Decide When Your Business Needs a Customer Engagement Platform

Ecrion

Interacting with your audience isn’t always optimized, though, which may result in you not getting as much out of your customer relationships as you could. Fortunately, making use of a customer engagement platform can resolve many of these issues. Improving Customer Service. Better ROI.