article thumbnail

How the Most Important Touchpoints Get Ignored, And How to Fix It

Experience Investigators by 360Connext

Touchpoints aren’t what they used to be. There was a time in our history when touchpoints were…finite. When asked, ‘how does a prospect or customer interact with your brand?’ in-store interactions. customer service calls. ’ a brand team might list something like the following.

article thumbnail

How the Most Important Touchpoints Get Ignored, And How to Fix It

Experience Investigators by 360Connext

Touchpoints aren’t what they used to be. There was a time in our history when touchpoints were…finite. When asked, ‘how does a prospect or customer interact with your brand?’ in-store interactions. customer service calls. ’ a brand team might list something like the following.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Transformational Leadership – the key to unlocking the competencies of Customer Experience Professionals

ijgolding

If you have followed my writing for a while, you will be very much aware that I am very proud and passionate Customer Experience Professional (CXP). One of a growing number of ‘specialists’ in the newly recognised professional field, this group of skilled, experienced practitioners is growing in number on a weekly basis.

article thumbnail

10 videos all customer experience professionals should watch

Qualtrics

The tides of industry are changing and a new factor in doing business is gaining ever more prominence as companies realize that the only thing better than a satisfied customer is one that’s loyal too. Polishing every touchpoint between company and customer is key. Want to learn more about creating great customer experiences?

article thumbnail

Customer Experience Quotes to Inspire Your Company’s CX Transformation

InMoment XI

This involves continuously striving to improve all elements of the customer experience, whether it’s the quality of products or services, the level of customer service provided, the ease of doing business with the company, or any other aspect that impacts the customer’s interaction with the brand.

article thumbnail

Improving your Voice of the Customer listening posts? Ask these questions

Experience Investigators by 360Connext

The plan typically includes suggestions for customer listening posts. Customer listening posts are specific tools, locations and mechanisms to gather customer feedback along specific touchpoints on the customer journey. This feedback could provide clues about where customers want you to listen more.

article thumbnail

How We Think The Gartner® Magic Quadrant™ Can Help Shape Your CX Strategy

InMoment XI

For customer experience professionals, InMoment recommends reading the Gartner Magic Quadrant within specific industry trends and considerations. Do We Think the Gartner Magic Quadrant is Reliable?

Reference 260