Customer Bliss

AUGUST 3, 2017

Some interesting, if not surprising, news from the customer experience world recently. Forrester recently released their US 2017 Customer Experience Index , which goes through data from 120,000 online consumers to rank 300 brands across 21 industries. Customers actually want more of the emotional side of it.

Customer Experience 236

Customer Experience 2008 2017 2016 236

Feedbackly

FEBRUARY 2, 2023

Loyalty and brand image may seem the obvious answers, but did you know that these eventually tie to customer emotions? Emotions create preferences in customers’ minds, which in turn drive them to take action. It all lies in the experience that different brands offer and the different emotions they evoke in us.

Touchpoint 98

Touchpoint Customer Journey NPS Measurement 98

Experience Investigators by 360Connext

MARCH 5, 2024

There is an undeniable link between the customer experience (CX) and the employee experience (EX). But don’t just take my word for it: Engaged employees are proven to create better customer experiences. When organizations improve employee satisfaction, they also improve customer satisfaction. in both areas.

Employee Experience 260

Employee Experience Customer Experience Net Promoter Score Customer Journey Mapping 260

InMoment XI

DECEMBER 21, 2021

Grant interviewed me for his blog site ([link] and the subject was how, through their employees, companies can move beyond satisfaction to create real customer loyalty behavior. Positive customer experience with employees at your company has a far greater impact on loyalty than does satisfaction with a product or service.

Customer Experience 529

Customer Experience Loyalty Advertising Leadership 529

InMoment XI

AUGUST 23, 2023

Customer experience transformation is the key to staying ahead of your competitors and connecting with your customers. What is Customer Experience Transformation? Customer experience transformation goes beyond cosmetic changes and surface-level improvements.

Customer Experience 260

Customer Experience Omnichannel Innovation Loyalty 260

Feedbackly

MARCH 1, 2024

There’s no doubt that Customer Experience (CX) in 2024 is going to be ripe with some new changes and challenges, especially within the digital retail space. However, as the latest trends point out, one of the definitive factors that will alter the customer-brand relationship this year will be emotional experience.

2024 59

2024 Metrics Webinar Brands 59

Heart of the Customer

APRIL 12, 2024

Having the best customer experience pays. But what is the value of having the best customer experience? There’s plenty of data that shows that customer experience pays. The most compelling is Watermark Consulting’s tracking of stock prices.

Customer Satisfaction 78

Customer Satisfaction Customers Customer Experience Technology 78

SAP Customer Experience

MARCH 15, 2023

Emotional Intelligence (EQ) is the ability to identify, use, understand, and manage emotions in an effective and positive way. A high EQ helps individuals to communicate better, reduce their anxiety and stress, defuse conflicts, improve relationships, empathise with others, and effectively overcome life’s challenges.

Customer Experience 72

Customer Experience Communication Customers Management 72

InMoment XI

DECEMBER 7, 2022

In our recent blog , we discussed how you can improve your customer experience (CX) strategy in five simple steps. Customer experience often relates to the long-term relationship between customers and the companies they do business with. But is the call center interaction all that matters for the customer?

Customer Experience 493

Customer Experience Call Center Touchpoint Measurement 493

Experience Investigators by 360Connext

FEBRUARY 1, 2022

Your CEO understands how important customer experience is to the success of your organization. They invest in resources to provide great experiences because they understand the immense return they get on those investments, right? . Without action , customer experience becomes a nice platitude, but not a path to greater success.

Customer Experience 376

Customer Experience Net Promoter Score Reference 2022 376

ShepHyken

MARCH 11, 2024

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more: How can businesses create experiences that get repeat business and nurture brand loyalty? How can businesses think outside the box to create fan-like loyalty among their customer base? Tune in! .”

Customer Experience 147

Customer Experience Entertainment Loyalty Customer Centricity 147

InMoment XI

MAY 4, 2023

As in previous cycles of historical uncertainty and downturns, these increased headwinds across the globe mean customers and companies are behaving differently. So, how can CX leaders and their teams best navigate customer experience in such challenging times?

Customer Experience 295

Customer Experience Loyalty Programs Customer Service Representative Customer Journey 295

InMoment XI

NOVEMBER 7, 2017

Here’s the scene: Orlando, FL, where it is currently 85 degrees Fahrenheit with 100% humidity – and that’s INSIDE the airport. My family of 7 (three kids, ages 3, 9 and 10, my two parents, my husband and myself), are en route back home after a wonderful Disney vacation that had a hiccup or two. View Article

Customer Experience 328

Customer Experience Article Customers 328

Beyond the Arc

AUGUST 8, 2022

“We’ve got to make things easier and more effective for customers,” said every customer experience (CX) manager, everywhere, for the past decade. Increasing ease is an important strategy to better meet customers’ practical needs. But that’s no longer enough.

Customer Experience 59

Customer Experience Customers Management Communication 59

Feedbackly

DECEMBER 22, 2022

Can you remember ditching a product or service because of poor experience? Traditionally, customer experience doesn’t account for customer emotions. But, with the growing impact of emotions on buyer behavior, brands have started to shift their focus and pay more emphasis to emotional experience.

Customer Journey 52

Customer Journey Measurement Metrics Touchpoint 52

Feedbackly

MARCH 28, 2024

In the EU-funded EU Music 360 study, the effects of music on customer and employee experience in the retail sector in Finland are being investigated. At the heart of it all is the experience of both customers and staff with music in the retail environment. “We’re excited to be part of this research.

Feedback 105

Feedback 2024 Retail Employee Experience 105

GetFeedback

FEBRUARY 15, 2019

Companies frequently designate customer experience (CX) as the most exciting opportunity for their business, according to the Digital Marketing Trends Report. Successful customer experience strategies will lead to greater customer satisfaction, higher revenue, and diminished customer churn. Not exactly.

Customer Experience 322

Customer Experience Net Promoter Score Social Media Feedback 322

PeopleMetrics

SEPTEMBER 17, 2015

It comes from psychologist Jonathan Haidt’s 2006 book, The Happiness Hypothesis , and it compares your emotional, automatic mental processes to an elephant—lumbering, inflexible, and massive. How can the rational rider steer the emotional elephant toward a promising future? Motivating Customer Experience Improvement.

Leadership 120

Leadership Customer Experience 2006 Customer Centricity 120

Experience Investigators by 360Connext

APRIL 2, 2024

‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. And why do they matter for customer experience teams? And for good reason!

Touchpoint 143

Touchpoint Customer Journey Mapping Customer Experience Customer Journey 143

Experience Investigators by 360Connext

DECEMBER 8, 2020

The same could be said about overall company goals, leadership goals and yes, customer experience goals, too. Regardless of the ups and downs and unique challenges of 2020, a year-end review is a good exercise for customer experience leaders. What was the top priority for our customer experience goals?

Customer Experience 329

Customer Experience Net Promoter Score 2020 Leadership 329

Kitewheel

APRIL 2, 2020

If you understand your customers’ needs, you can deliver useful or positive customer experiences for them no matter the circumstance. With so many consumers engaging in social distancing, traditional marketing, sales, and customer service programs need to change. Use Emotional Intelligence to Design Cohesive Experiences.

Customer Experience 52

Customer Experience Customer Journey Call Center Customers 52

InMoment XI

NOVEMBER 7, 2017

Here’s the scene: Orlando, FL, where it is currently 85 degrees Fahrenheit with 100% humidity – and that’s INSIDE the airport. My family of 7 (three kids, ages 3, 9 and 10, my two parents, my husband and myself), are en route back home after a wonderful Disney vacation that had a hiccup or two. View Article.

Customer Experience 200

Customer Experience Article Customers 200

Experience Investigators by 360Connext

APRIL 2, 2024

‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. And why do they matter for customer experience teams? And for good reason!

Touchpoint 137

Touchpoint Customer Journey Mapping Customer Experience Customer Journey 137

Think Customers

DECEMBER 15, 2015

One of the undisputed thought leaders in the customer experience space is Bruce Temkin, customer experience transformist and managing partner at Temkin Group as well as co-founder and initial chairman of the Customer Experience Professionals Association (CXPA). 1to1Media.com/weblog.

2016 112

2016 Connections Customer Experience Customer Experience Professionals 112

Lumoa

OCTOBER 24, 2023

Success in customer experience (CX) can be represented by numbers. A high Net Promoter Score (NPS), a large number of new customers in a month, or fewer unsatisfactory customer service request conclusions, are just some of the metrics we use to measure an effective customer experience.

Competitive Advantage 83

Competitive Advantage Customer Experience Net Promoter Score Culture 83

Maru Group

FEBRUARY 25, 2021

Great CX programs shape the roadmap to deliver better experiences. Yet most programs are focused exclusively on metrics which summarize how the customer rationally thinks about a touchpoint post the experience. This focus on the rational misses the crucial emotional element of a brand experience.

Customer Experience 52

Customer Experience Net Promoter Score Touchpoint NPS 52

Win the Customer

MARCH 8, 2017

This illustrates that emotional appeal can have a major impact on a brand’s success or failure at attracting customers and maintaining their loyalty. Here are some case studies in successful emotional branding that business leaders can emulate to acquire and maintain customers. Dove: Repackaging Emotional Associations.

Brands 118

Brands Customer Experience 2004 2008 118

Experience Investigators by 360Connext

MAY 7, 2024

Why Customer Experience Leaders Need to Develop an AI Strategy Today (Even if You’re Not Ready) Artificial intelligence is so ingrained in our daily lives that it’s now unavoidable — and evolving rapidly! As customer experience leaders, it’s our responsibility to learn how we can apply AI to transform our customer experiences.

Customer Experience 143

Customer Experience Social Media Customer Journey Interaction 143

Second to None

FEBRUARY 22, 2019

They key to success in customer experience understanding the customer and their behavioral patterns. The first step in this initiative is recognizing that an individual’s behavior is largely driven by their emotional responses. Emotion affects experience. Emotion as an Offensive Player.

Customer Experience 54

Customer Experience Voice of Customer Reference 2015 54

Maru Group

FEBRUARY 25, 2021

Great CX programs shape the roadmap to deliver better experiences. Yet most programs are focused exclusively on metrics which summarize how the customer rationally thinks about a touchpoint post the experience. This focus on the rational misses the crucial emotional element of a brand experience.

Customer Experience 52

Customer Experience Net Promoter Score Touchpoint NPS 52

Ian Williams

MAY 18, 2015

Over the past few years, there has been increasing discussion around the importance of emotions in the development of customer experiences. When we have had a particularly positive or negative customer experience as a consumer, our emotions are brought fully into play. Emotional Customer Experience.

Customer Experience 107

Customer Experience Competitive Advantage Consumers Reference 107

Think Customers

APRIL 22, 2015

In today''s hypercompetitive market, emotional branding has become an important part of a brand''s ability to win loyal customers. Customer Engagement Customer Experience Customer Loyalty homepage' Technology advances and saturated markets have made many products and services interchangeable.

Engagement 101

Engagement Customer Experience Loyalty Customer Engagement 101

Andrew Mcfarland

NOVEMBER 28, 2017

The Temkin Group recently released a report about the different emotional responses customers have (by age group) after receiving technical support for their computer. This report is important because it: (1) addresses the difference between intentional and accidental experiences, (2).

Customer Experience 90

Customer Experience Customers 90

Experience Matters

OCTOBER 17, 2014

My definition of customer experience remains the same as when I introduced it in 2008 : The perception that customers have of their interactions with an organization. Emotion (formerly emotional ): How the interaction makes customers feel. Customer experience'

Customer Experience 133

Customer Experience 2008 2011 Definition 133

Michelli Experience

JUNE 28, 2017

Being raised in an emotionally expressive Italian family, it’s no wonder that I’ve been attracted to the emotional side of business and the importance of “emotional value” in customer experience creation. Emotional Value Across the Journey. Love and Profits. So management is a matter of being ‘in relationship.’”

Customer Experience 83

Customer Experience 2008 Books Loyalty 83

BlueOcean

MARCH 13, 2023

Like most people in the customer care sector, we are diving deep into where ChatGPT fits, or might fit, into the contact center world. The question of the moment is: what role is ChatGPT going to play in delivering a loyalty-building customer experience? So let’s get into it. Those first three are what we’d expect.

Contact Center 156

Contact Center Customer Experience Average Handle Time Customer Care 156

Lumoa

MARCH 9, 2023

In the world of customer experience, “customer empathy” is not just a buzzword, it’s a game-changer. Put simply, it means genuinely caring about the experience your customers have with your brand. So, how exactly does customer empathy impact the customer experience ?

Customer Experience 169

Customer Experience Social Media Customers Insights 169