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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands. broadcast still rocks!

2016 267
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From Build to Integration: The Essentials of a Successful VoC Program

CloudCherry

VoC requires fundamental shifts in how organizations relate with customers and can touch many corners of the business–from marketing to product development. To embark on a VoC initiative, CX professionals need executives to sponsor and champion VoC initiatives, and also need to secure resources and financial support.

Feedback 195
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Assessment for Almost-Automatic CX Excellence

ClearAction

You can fast-track your customer experience (CX) maturity with gigantic financial gains, as I learned when we faced a customer crisis early in my career. ” High levels of coordination, competence, and consistency are necessary for success of technology, employee experience, digital experience, and financial efficiency.

Sports 71
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Top Five Predictions for Customer Listening in 2020

CSM Magazine

Forrester’s recent report states that 1 in 4 people working in CX are at risk of losing their jobs if the investment in their role can’t be justified with a demonstration of ROI (Predictions 2020: Customer Experience, Forrester, Oct 2019). Customer feedback is managed by the customer insights team, right?

2020 52
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Transformational Leadership – the key to unlocking the competencies of Customer Experience Professionals

ijgolding

Question 4 – On a scale of 1 to 10 (1 being not at all and 10 being extremely), how well do you adopt customer-centricity and how accountable are you? COMPETENCY 3 – VOC, Customer Insight and understanding. An organisation that has customer insights and a deep understanding of the Voice Of the Customer (VOC).

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Customer Experience Conferences and Events to Attend in 2017

ReviewTrackers

20:20 Customer Experience Summit by Marketforce gathers 250+ senior CX professionals from across a huge variety of industries, including retail, transport, financial services, media, telecoms, utilities, and more. Where: London, UK. Forrester CXNYC. When: June 20 to 21, 2017. Where: New York City, NY. When: July 17 to 19, 2017.

2017 50
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4 ways to transform your CX maturity levels

Eptica

They know that they must keep innovating and improving if they are to differentiate their customer experience and therefore thrive. Customer Connectedness: Infuse customer insight across the organization. Think of Jeff Bezos at Amazon whose mantra is “We start with the customer and work backwards.”