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Customer Sentiment: How to Measure and Improve It

InMoment XI

What is Customer Sentiment Analysis? Customer sentiment analysis involves using natural language processing (NLP) and machine learning techniques to analyze customer feedback from various sources— think social media, reviews, surveys, and more. Next, use NLP and sentiment analysis tools to analyze the text data.

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The Customer Journey Explained

InMoment XI

Some of the benefits include: Improved Customer Experience: Understanding the customer journey will give your customers a better end-to-end customer experience, which will result in increased customer satisfaction. A key part of the customer journey is retaining the customer for future purchases.

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Customer Experience Management: Why It’s Key for Retention and Growth

InMoment XI

Here is how customer experience management helps make that possible for you: It enhances customer retention and loyalty. 83% of customers agree that they feel more loyal to brands that listen to their concerns and resolve their pain points. It increases revenue by bringing more sales from existing customers.

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How Customer Retention Strategies Can Facilitate Business Growth

InMoment XI

It is increasingly expensive and difficult to improve customer acquisition, which means that it is just as important to keep your current customers happy. Focusing on customer retention will help your organization reduce costs and increase revenue. What Is Customer Retention?

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Google Reviews: Steps for Businesses to Succeed

InMoment XI

Users can leave reviews for various establishments such as restaurants, hotels, shops, and more. Over 80% of consumers look at Google reviews before visiting or shopping at a business, and according to research by InMoment, customers don’t trust companies with lower than a 4-star rating average.

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Tailoring Your CV: How to Land the Job You Want

CSM Magazine

Customer service is a broad term that covers a large number of tasks. It may include everything from answering phones at a hotel to providing social media support for a large corporation. Increased customer engagement with weekly social media question and answer sessions.

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Voice of Customer Examples: How Different Industries Use VoC Insights

Thematic

Voice of the customer (VoC) involves collecting and analyzing customer feedback about their experiences, needs, and preferences regarding your products, services, or brand. The impact of VoC on customer satisfaction Customer satisfaction is a critical metric, and voice of the customer data plays a significant role in improving it.