Tue.Sep 19, 2023

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Playing to Win in Customer Service

ShepHyken

One of the more enjoyable activities in my life is playing hockey. When I’m in town – not out speaking at conferences – I lace up the skates several times a week to play in a friendly hockey game. In close games, when my team is up by one or two goals, I remember my school days when our coaches encouraged us to continue playing to score, even when we were winning, versus switching to more defensive play to prevent the other team from scoring.

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[Experience Action Podcast] Prioritizing with a CX Charter

Experience Investigators by 360Connext

”How does the CX Charter address potential conflicts or challenges? And, does it provide guidelines for resolution that prioritizes the customer’s experience?” A Customer Experience (CX) Charter is a document to help your team deliver results more efficiently and effectively. It helps ensure you’re all on the same page (pun intended).

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Forrester Finds AI Used in Marketing by Two-Thirds of B2B Brands

CSM Magazine

The digitisation of marketing has ushered in an era of unprecedented possibilities. Central to this evolution is the adoption of Artificial Intelligence (AI). AI, with its predictive analytics, personalisation capabilities, and data processing prowess, is fundamentally reshaping the landscape of B2B marketing. Let’s delve into how AI is augmenting B2B marketing strategies and the opportunities and challenges it presents.

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What is Inbound Telemarketing?

Magellan Solutions

Customer support is essential to building customer loyalty and enhancing customer experience. In fact, 84% of businesses that give importance to customer service tend to have an increase in revenue. However, attaining exceptional customer service is still a challenge for most businesses. Some focus their marketing efforts on reaching out to customers randomly to sell their products or services.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Reduce Work Friction in Call Centers, and You’ll Ease the Agent Turnover Crisis

CSM Magazine

Last year, call centers averaged a 38 percent agent turnover rate – 12 percentage points higher than in 2020. That turnover has a steep cost. Christophe Martel, cofounder and CEO of FOUNT , investigates. Analysts have blamed everything from competitor poaching to general dissatisfaction. But the reality is that many call centers see high turnover because their environment creates a lot of work friction: the kind of everyday obstacles that make it harder than necessary for agents to do their jobs

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The Kustomer Service Pulse: Customer Experience in the Digital Era: The Impact of AI and Automation

Kustomer

Welcome to The Kustomer Service Pulse , a new series on the Kustomer blog where we share our point of view on customer service experiences that showcase how companies can create unforgettable moments with their customers, drive impact for their business, and elevate their brands. In today’s digital era, customers expect their service to be seamless, the agents they interact with to be reliable, and their problems to be solved efficiently.

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Make this Holiday Season a Breeze with Real-Time Marketing

Optimove

In the Optimove 2023 Consumer Holiday Shopping Survey, we learned that 50% of Americans will start holiday shopping by Halloween, with 17% already having started as early as August 31st! Most US shoppers have no plans to wait until Black Friday or Cyber Monday to start their shopping… So, let’s put on our thinking caps and strategize on how to capture attention and keep customers hooked from now, all the way through to the upcoming holiday season.

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From Data to Decisions: Harnessing In-App Survey Questions for Actionable Insights

SurveySensum

So yesterday my friend Jess was scrolling through a new travel booking app to book a hotel. While browsing, she kept receiving in-app surveys asking her to rate her experience. The question was – “ What do you think of our products? ” What products, right? Jess also thought the same and just responded “It was okay” just so she could continue with her booking.

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Q&A with Vistra Energy and Evergy

Interactions

Jak Katterfield, Product Marketing Manager at Interactions, sat down to talk with Lindsay Washburn, Senior Digital Product Manager at Evergy, and Ed Anderson, Senior Manager CXT Technology at Vistra Energy. Leaders in Conversational AI for the past decade, Lindsy and Ed discussed their roles and how they see CX in the utilities space, their relationship with Interactions and best practices for improving CX and increasing self-service.

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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Integrating Composable Storefront with Intelligent Selling Services for SAP Commerce Cloud

SAP Customer Experience

Abstract SAP Commerce Cloud has targeted at providing a headless, flexible and modular E-commerce solution for delivering modern customer experiences and as the key component of the headless feature, SAP Commerce Cloud, Composable Storefront (also known as Composable Storefront or 3CS) has been released since 2211 as the only strategic.

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The Future of Insights: Raj Manocha on AI’s Disruptive Role in Market Research Dynamics

2020 Research

Uncover the practical ways in which AI can be harnessed to uncover deep, meaningful insights in our webinar, Harnessing AI in Market Research: A Roadmap to the Future Register Now The impact of Artificial Intelligence (AI) across industries is undeniable. But how does this translate to the world of market research? We sat down with Sago’s Chief Client Officer, Raj Manocha, to gain insights into this.

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High Levels Of Trust Elude US Financial Services Firms Again

Forrester's Customer Insights

US financial services brands are struggling to earn high levels of customer trust. Forrester’s Financial Services Customer Trust Index (FS Trust Index) revealed that customer trust in US financial services firms in 2023 was relatively weak and largely unchanged from 2022.

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The Ultimate Guide to Data Streaming Technologies

Braze

Data streaming technologies allow brands to gain a unified customer view in order to improve customer engagement and drive stronger business results. Let's dive in.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Five Things To Look for When Shopping for a CS Platform

Gainsight

Customer success is no longer an afterthought—it’s a strategic imperative. To ensure your customers are not just satisfied but thriving, you need the right tools in your arsenal. Enter the Customer Success Platform, a multifaceted solution designed to empower your team and drive customer satisfaction. But with so many options on the market, how do you choose the perfect fit?

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Designing Emotion: How Creative Directors Evoke Customer Sentiment Through Branding

CX University

While a company’s products and services may lie at the center of the business, the branding distinguishes the product and elevates it above others offered in the market. A brand is the combination of the designs, symbols, and colors used to delineate the identity of a business , creating distinctiveness. Branding succeeds when it connects with the customer’s emotions and sentiments.

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What Do Tadpoles And VoC Programs Have In Common?

Forrester's Customer Insights

I spend my days talking to clients about how to collect and use customer feedback to improve CX and drive business results. At night, I’m working toward my informal PhD in biology — courtesy of my two young sons who love to share their encyclopedic knowledge about bugs, insects, snakes, and all things creepy crawly.

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7 Common Mistakes CX Leaders Make (And How To Avoid Them!)

Experience Investigators by 360Connext

Whether you’re new to customer experience management or a seasoned leader, it can feel challenging to know where to prioritize your time and resources, can’t it?! There is a lot of area to cover when designing better customer experiences. It’s understandable for CX leaders to want to address everything, everywhere, all at once. Along the way, however, we’re bound to spread ourselves too thin and lose sight of our greater customer experience vision (myself included!).

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Researchers of Nobel class: Citation Laureates 2023

Clarivate

The Citation Laureates 2023 list has been announced, recognizing a select group of influential, highly cited researchers whose contributions are on par with Nobel Prize recipients. We explore their profound impact on our world and their enduring commitment to the pursuit of knowledge, inspiring the next generation of researchers. We at the Institute for Scientific Information (ISI) at Clarivate have announced 23 new Citation Laureates , a designation that recognizes researchers of Nobel class b

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12 Creative Ways to Keep Your Customers Happy

Helpware

If you keep your customers happy, they can spread positive word of mouth online, provide repeat business, and increase purchases. In the past, businesses flourished by merely addressing specific needs; however, in today's competitive landscape, delivering just a product or service isn't enough, as consumers expect more and won't settle for a subpar experience.

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What a File Means in the Enterprise

Nasuni

Nasuni Chief Innovation Officer Jim Liddle discusses how files play a pivotal role in organizing our digital world, heightening the importance of enterprise unstructured data management.

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What is a Marketing Playbook? Where can I Download a Free Template?

SmartKarrot

Image Source Today, marketing is so complicated and fast-moving to the point that marketing teams are failing to reach their full potential when they don’t have a plan. For instance, there can be misinformation when two teams don’t agree on how to express your firm’s values, while deliverables created on a short notice can’t convert if you have not put in place central guiding principles.

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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Eye on Innovation Series | Episode 1: Commitment to Relentless Innovation

2020 Research

[link] Welcome to Sago’s first installment of our ongoing series, Eye on Innovation. Throughout this series, we talk with experts about the intersection of technology and market research, the boundless possibilities that emerge, and their vision for where this journey is taking Sago and the industry. In Episode 1, we dive into the topic of why the commitment of relentless innovation is essential to insights professionals and the market research industry as a whole.

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Payment Processing Is Not Commoditized: Optimization Tactics

Forrester's Customer Insights

Forrester’s data shows that, in 2023, more than one in 10 US online adults encountered a technical failure at the point of checkout. And about the same number said their online payments were rejected because their card on file had expired. Despite (many!) other priorities, smooth checkout should top your to-do list.

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Quick Qual: Trusted Recruitment for Your Simple Qual Projects

2020 Research

At Sago, we understand that not all projects require the same level of complexity. So, while you already trust us with your most intricate recruiting work, it’s time to unleash the power of Quick Qual for those seemingly simpler tasks. Whether you’re looking for research on high usage products or general product explanation, this cost-effective option can deliver high-incidence qualitative recruits in just two weeks or less.

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The State Of AI And Generative AI In The Software Development Market

Forrester's Customer Insights

TuringBots Forrester has branded AI and generative AI for software development as TuringBots since its inception in 2020. The good news is that generative AI (genAI) has advanced the maturity of TuringBots by at least five to 10 years. So how has genAI changed the state of TuringBots today in the market?

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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.