Mon.Mar 29, 2021

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Find Balance in SMS Self Service and Proactive Engagement

Russel Lolacher

The thing about expectations is they never go down. SMS self service is no different. Customers are getting exceedingly comfortable navigating digital engagement with brands. And the expectations they have around what service will look like in that landscape continues to rise, whether your organization is ready or not. It’s often said that customers aren’t comparing you to your direct competition, they are comparing you to their last great customer experience.

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5 Top Customer Service Articles For the Week of March 29, 2021

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. How Disney Knocks it Out of The Park With an Excellent Customer Experience (And How You Can Too) by Ellen Christenberry.

Article 79
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What are video surveys & why should you use them?

Alida

A video survey is a qualitative research survey with one or more embedded video questions.

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CXone-Empathy Combination Enables Bayada Home Health Contact Center to Care for Customers

NICE inContact

No one would disagree that technology has improved customer service exponentially. Technology continues to enable contact centers to operate more efficiently, to be responsive in real time, and to create customer experiences that exceed their expectations, especially across an expanding array of digital channels.

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3 Ways Brick-and-Mortar Retailers Can Improve Customer Experience

Today’s digitally savvy customers have high expectations of retailers for convenience, responsiveness, and ease of doing business both in-store and online. Our recent survey of over 2,000 US consumers found that retailers that can drive a seamless, omnichannel customer experience (CX) – across physical and digital channels – have huge benefits for brand relevance, profitability, and customer loyalty.

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Creating digital confidence: How to build trust into your design

Hero Digital

It’s been a long day – you sit down on the couch, ready to relax with a program. But what will you watch? If you’re like most streaming network customers, you will spend close to 20 minutes browsing before feeling confident in your choice to press “play.”. This indecision can cost customers time and frustration, which in turn can cost businesses money and customer trust.

More Trending

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Lessons Learned from the Frontlines of CX: Add Channels or Risk Becoming Irrelevant

Bold360

COVID-19 has utterly disrupted how customers and companies interact. We’ve witnessed dramatic, rapid shifts in preferred customer engagement channels at a time of social distancing and people working (and doing nearly everything else) from home. Physical channels like retail stores , live events and office-based call centers have closed down, while new digital engagement channels and tools have opened up instead. .

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Video: Uplight’s Digital Customer Engagement Solutions

Uplight

Adding more digital channels to the customer engagement mix can make creating a consistent customer experience even more challenging. Watch the video to learn how Uplight’s Digital Customer Engagement solutions help utilities leverage every digital touchpoint such as email, online portals, alerts and mid-cycle updates, and home energy assessments for both residential and non-residential customers.

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The Patient Experience – How To Do It Right

Doing CX Right

Creating a great patient experience requires planning, constant feedback & flawless execution. Stacy Sherman explains how to do it right in magazine. The post The Patient Experience – How To Do It Right appeared first on Doing CX Right.

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Patients as ‘Consumers’ and ‘Customers’: How Can Health Care Meet Their Growing Demands?

NICE inContact

Some health care organizations and providers have taken note of and have already moved into the future. For example, some New York City providers use text message patient outreach to keep track of patients who cancel appointments, which has made a serious dent in patient no-show rates. Another multi-regional organization is tapping chatbot technology to supplement call center patient outreach and push out coronavirus test results in near-real-time.

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Manual Call Reviews? Theres a Better Way!

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 If so, this webinar is for you! What was once a common practice in the call center is now a barrier to success. Manual call monitoring is no longer an option if you want to proactively coach your agents to ultimately improve the customer experience using data-driven insights. Join this webinar with Angie Kronlage and April Wiita of Working Solutions to discuss how you can modernize outdated, manual call review processes through the power of autom

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What Are Customer Expectations in 2021? 6 Data Driven Predictions

Doing CX Right

Customer expectations are changing as we transition out of a pandemic. I'm sharing valuable data and predictions to support your success. The post What Are Customer Expectations in 2021? 6 Data Driven Predictions appeared first on Doing CX Right.

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How to Showcase Your Company Culture to Customers

CSM Magazine

Are you really showcasing your company culture to your customers? Here are some of our tips to help you turn this into a reality. . In 2021, company culture is so important, especially if you want to come up against your competitors. There are tons of companies around the world that have made a name for themselves as being a great place to work. This kind of view allows customers to connect with the team and really get on board with the company culture.

Culture 59
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Top 5 Tools For Market Analysis | Market Analysis Tools & Software

SurveySparrow

By using market analysis tools, you will be able to get a lot of information about customers, competitors, industries, and so on. It will put you in a position where you could act upon the information received to make business changes. . So, what exactly is market research? It is the process of collecting information in such a way that it will provide you with a deep understanding of your customer’s thinking, market trends, competitor analysis, customer buying patterns, etc. .

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CRM Hack: The Building Blocks of a CRM Strategy

Optimove

Different customer lifecycle stages should have different objectives, right? You need to treat customers in each group to separate promotions, offers, and communication frequencies to continue exciting them and adequately engage with them over time. To easily monitor and measure KPIs along the way, it’s much easier to automate your entire customer base when you have a lifecycle-first strategy in place as it ensures optimal coverage rates.

Events 52
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What Does it REALLY Mean to Put CX First?

Customer experience was once considered a soft metric, or a “nice to have.” But it is now a board-level priority for many brands. The experience you provide your customers is a defining way to differentiate your business from the competition. But how can you really make CX a priority when you have competing budget and resource constraints? With customer experience automation, organizations can leverage AI and automation to make it faster and cheaper to provide a superior customer experience acro

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The Need for Great Customer Service

CSM Magazine

Any industry needs to consider the what-ifs that may impact their organization and, more importantly, their customer base. From catastrophic failures to minor inconveniences, setting up a position and program for you to mitigate any potential for issues should be a priority to help foster positive views toward your brand. The goal is to have a representative that can help put your customer at ease, build trust that the outcome will be the best possible, and disarm the situation through authentic

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Are You Making These 6 Legal Outsourcing Mistakes?

Magellan Solutions

When done correctly, Legal Outsourcing can do you wonders. It can potentially increase your income, customer trust, and efficiency. It can even let you expand and save money. But outsourcing service comes with risks that you must consider first. Business jumps into hiring a legal outsourcing partner without considering all aspects of it. Such as its compatibility with the overall procedure and relevance with the goal and vision of the firm.

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Digital Accessibility Is About Great CX, Not Just Compliance — Takeaways From Deque’s Inaugural Axe-con Conference

Forrester's Customer Insights

I speak with companies weekly about the growing importance of digital accessibility, and prior to 2020 those conversations almost always started with this question: “How do we make our sites and apps accessible so we don’t get sued?” It’s a fair question — after all, the number of web and mobile accessibility lawsuits has increased […].

2020 51
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What Is Expansion Revenue? Why Is It Critical for Long-Term SaaS Growth?

SmartKarrot

To generate revenue for a business, people think sales are the key. However, there is another way to improve your business. A great way of revenue generation that is not utilised is expansion revenue. Expansion revenue is something that needs to be improved and tracked. It is necessary for customer retention and has proven to be cost-effective as compared to bringing in a customer.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Things People Say That Show They Don’t Understand Email Marketing

Oracle

Email marketing is a complex channel that’s routinely underappreciated by outsiders—and particularly by executives. That became all the more clear when I recently fired off this tweet : Things people say that make me think they don’t really understand #emailmarketing : “Sending an email is easy." “Email marketing is cheap." “There are no rules.

Marketing 108
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Mar 29 – Customer Success Jobs

SmartKarrot

Role: Sr. Director/Vice President, SaaS Customer Success Location: Reston, VA, US Organization: Resonate As a Sr. Director/Vice President of SaaS Customer Success, you will be responsible for creating scalable customer success operational processes and services that optimize the customer experience and ensure that all clients receive immediate and ongoing value from their engagement with Resonate.

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From Content Creation to ROI: A Day in the Life of a Customer Marketer

Influitive

UserTesting is a truly customer-obsessed organization. If their software didn’t give that away, a tool used to modernize customer feedback, then their Influitive-powered advocacy program certainly would! CommUnity is the name of UserTesting’s award-winning advocacy program and its success has been spearheaded by Lauren Turner, their Senior Customer Marketing Manager.

ROI 64
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Best 5 Tools Your Team Should Use for Top Performance

CSM Magazine

The world of business is ever-changing and those changes seem to be for the better. However, nothing changed the corporate world as much as technological advancement. In just a few short years, business owners started to use various tools to run their company and perform their activities more easily. Every successful company uses multiple tools to ensure top performance these days, and if you want your employees to perform better than ever before, give them the tools to do the job.

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Customer Experience Myths Guidebook

A CX myth is something widely believed or implemented that is based on “how we’ve always done it” thinking, rather than delivering truly innovative customer experiences. What CX myths are holding organizations back from top-level customer experience performance? What can companies do to find solid ground and move forward successfully? In this guidebook, we answer those questions and more as we explore three key myths and two strategies that you can use to replace them.

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16 Inspiring Ways To Build A Community On Social Media

Optimove

“As a vehicle for building a community around a brand or business online, social media is virtually unbeatable. However, with the number of people and organizations attempting to do the same, communications professionals need to refine their approach to gather a loyal community of followers.” The post 16 Inspiring Ways To Build A Community On Social Media appeared first on Optimove.

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The Road To Sustainable Finance Will Be Long And Thorny

Forrester's Customer Insights

Tariq Fancy – BlackRock’s former Chief Investment Officer of Sustainable Investing – caused an uproar recently when he denounced sustainable investing as just “marketing hype” and “PR spin.” Well, the spin is clearly working, with Morningstar announcing record inflows into sustainable funds in Q4 2020. Financial services firms have a large role to play in […].

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Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM

Optimove

“Optimove, the leader in CRM Marketing, today announced the launch of its new realtime segmentation capabilities, which combined with the existing next-gen AI-driven CRM journey orchestration technology, provides brands with unmatched customer analysis, segmentation, and communication power.” The post Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM appeared first on Optimove.

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The Big Pharmaceutical Industry Trends for 2021

Brandwatch CX

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,