Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

MARCH 5, 2019

Currency Alliance was invited to participate along with Dan Truscott, Head of Business Development, Loyalty at Visa , and Iain Pringle of consultancy New World Loyalty. Click here to watch debate on the following topics: How Can Customer Experience Drive Loyalty? What’s the Role of Points in Modern Loyalty Marketing?

Magazine 58

Magazine Loyalty Loyalty Programs Entertainment 58

Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Hotels Loyalty Programs 52

CSM Magazine

OCTOBER 18, 2023

Understanding the Customer’s World Understanding the customer’s desires and expectations is paramount in entertainment and luxury. With the advent of digital technology, traditional casinos are not the only players in the game anymore.

Customer Service 52

Customer Service Multi-Channel Loyalty Programs Social Media 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Alida

JANUARY 5, 2018

Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. This means brands must invest heavily in the underlying technology as well as architecture, talent and process. CMOs become customer-obsessed. CX goes mobile.

2018 0

2018 Marketing Multi-Channel Advertising 0

Currency Alliance

MARCH 30, 2022

The ability to bring together complementary fields of experience to create profitable solutions based on innovative business models and modern technology. As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Currency Alliance

JUNE 1, 2020

to keep entertained and occupied.”[ii]. Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. I hate bashing the industry, but a great many loyalty programs still don’t even have this basic equation right. It is making people more deliberate.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs. Hybrid points programs. voucher-based.

Magazine 52

Magazine Loyalty Innovation 2020 52

CSM Magazine

MAY 30, 2024

A diverse selection of games ensures that players remain engaged and entertained. Importance of Trusted Providers Fair Play: Reputable providers ensure games are fair and random, using certified RNG (Random Number Generator) technology. Loyalty Programs Rewards regular players with points redeemable for bonuses, cash, or other perks.

Customer Service 52

Customer Service E-support Social Media Measurement 52

Currency Alliance

JUNE 19, 2019

The casual observer at last night’s ceremony (and the professional one alike) would have been struck by the many extraordinary, showpiece technological achievements which were made in the past year. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

SurveySparrow

SEPTEMBER 27, 2023

Entertainment and Content Recommendations: Streaming platforms and music services leverage big data for content recommendations, keeping users engaged. Enhanced Loyalty Programs Big data helps companies fine-tune their loyalty programs.

Customer Experience 52

Customer Experience E Commerce Loyalty Programs Social Media 52

CSM Magazine

SEPTEMBER 7, 2022

Whether you’re a fan of classic 3-reel slots or the latest 5-reel video slots, you’ll find plenty of options to keep you entertained. Here are a few reasons why: Online casinos use the latest security technologies to protect your personal and financial information. The simple answer to this question is yes. Conclusion.

Entertainment 52

Entertainment Travel Definition Loyalty Programs 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

MAY 9, 2019

The rapid evolution of the supply chain has allowed a few exciting technology companies to grow fast in recent years, unencumbered by irritants such as competitors, defined standards, and complex legacy priorities and business practices. Building such habits is precisely what loyalty programs do. . This phase won’t last.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

Bold360

APRIL 27, 2017

With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever. You may even figure out how to build loyalty programs that your customers would actually want to be part of, that would actually (gasp!) engender loyalty!

Tourism 56

Tourism Travel Customer Service E-support 56

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. Partners enable two things, in your loyalty program: capturing data to identify the highly personal ‘something extra’ which incentivizes customers to shop your brand, rather than a competitor’s. The partner mix, therefore, must be revisited.

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40

Up Your Service

MAY 3, 2017

Our previous blog post demonstrated the power of customer voice in an unsolicited book review from a technology industry guru. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Turning loyalty members into evangelists. The contact center as a concierge.

Hospitality 74

Hospitality Travel Brands Airlines 74

ShepHyken

DECEMBER 10, 2021

This week we feature an article by Alp Pekkocak who leads the industry and product marketing for Media & Entertainment at Salesforce. The right technology can help you choreograph a delightful first impression. It’s full of many customers lured in by loyalty programs. Keep them coming back with compelling content.

Engagement 80

Engagement Entertainment Loyalty Programs Travel 80

Currency Alliance

SEPTEMBER 5, 2018

0: a decentralized brand coalition, enhanced by marketing technology (2017 onwards). So for the benefit of loyalty managers reviewing their strategies, I set out here the key features and benefits of each model. The loyalty coalition V1.0 0: operated and run by a powerful consumer brand (pioneered by Tesco in 1995). coalitions.

Loyalty 36

Loyalty Consumers Brands Airlines 36

Qualtrics

JUNE 26, 2020

Institutions under the umbrella of Koç Holding such as university, hospital, museums, sports club, Koç loyalty program, and many other internal and external brands are utilized to provide the maximum benefit to Koç Holding employees and their family members. So far, more than 1.35 million times.

Sports 46

Sports Hospitality Loyalty Programs E-support 46

Qualtrics

DECEMBER 3, 2019

Or you could join forces with loyalty programs to offer point incentives. Our technology and digital-driven world offers a huge number of ways for retailers to engage customers and rapidly resolve this queries. Loyalty programs are a great way to attract and retain customers. Play to your brand strengths.

Retail 26

Retail E Commerce Multi-Channel Loyalty Programs 26