CSM Magazine

MARCH 19, 2021

ISS is a leading retail consumer insight provider that enables collaboration between retailers and suppliers, from Kognitiv Corporation. ISS brings extensive retail consumer insights expertise and a cloud-based software platform with capabilities and retailer relationships that are highly complementary to IRI’s existing offerings.

Retail 52

Retail Consumers Insights Financial 52

Customer Bliss

JUNE 6, 2018

How do you take insights from customers and drive better decision making and better product delivery? This is one of the many questions that Eric Smuda , VP of Customer Experience & Loyalty of Hertz car rental service had to ask when he joined the company to transform customer and employee experience.

Employee Experience 221

Employee Experience Culture Loyalty Travel 221

InMoment XI

JANUARY 17, 2024

In the dynamic world of hospitality, the ability to manage and enhance the guest experience often spells the difference between those who win and those who get left behind. With travel consumers exposed to seemingly limitless hospitality solutions, providing an exceptional guest experience helps differentiate your brand from competitors.

Guest Experience 260

Guest Experience Hospitality Hotels Travel 260

Forrester's Customer Insights

FEBRUARY 5, 2019

After more than two years of loyalty program limbo and “will they, or won’t they” debates, Marriott unveiled the name of its unified loyalty program: Bonvoy. For Marriott, the stakes […].

Loyalty 44

Loyalty Hospitality Loyalty Programs B2C 44

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. Online-to-offline.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Qualtrics

APRIL 22, 2020

By leveraging the native instincts we all have, it yields incredibly accurate and insightful findings on selection and trade-off behavior, helping you to identify the actions to take to pivot your business in response to changing consumer behaviors. Hospitality. Learn how conjoint analysis and MaxDiff work.

Hospitality 29

Hospitality Retail Rewards Programs ROI 29

Strativity

SEPTEMBER 26, 2014

Some of Bridget’s insights are actually very relevant to those serving non-Consumer customers. This applies to anti-wrinkle cream, mortgage deals from your bank, and hospital follow-ups alike. Create a convincing loyalty program. Here are some of her ideas: Technology for the customers’ sake. Sephora’s solution?

Customer Experience 40

Customer Experience Customer Centricity Hospitality Loyalty Programs 40

Comm100

SEPTEMBER 22, 2016

These are also books that can help you acquire crucial insight and skills down to pass the whole team, so everyone can benefit. But the true purpose of every support team venture is to create customer loyalty. After all, customer loyalty is what will generate long-term revenue for your company. by Ryan Levesque.

Books 71

Books Customer Service Culture E-support 71

InMoment XI

MAY 14, 2022

Instead, it has deliberately positioned itself as a center for wellness, from its on-site illness-prevention services to its comprehensive loyalty program (aptly named wellness+ ) to its online and in-store imagery and messaging focused on healthy families and happy lives. Step #2: Understand Your Industry, Position, and Competition.

Brands 493

Brands Loyalty Retail Competitive Advantage 493

InMoment XI

SEPTEMBER 1, 2022

By leveraging your customer experience (CX) program. Your CX program gives you direct insight into how satisfied your customers are with their experience, and then identifies the areas in which you need to improve in order to keep those customers. Why Is Customer Retention Important? How to Improve Customer Retention.

Customer Retention 260

Customer Retention Telecommunications Customer Journey Mapping Retail 260

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Retently

FEBRUARY 21, 2024

surveys provide actionable insights into the effectiveness of marketing strategies and boost engagement by truly valuing the voice of the customer. Survey Once you appreciate the significance of these surveys, the subsequent step is to design one that will yield the insights you’re after. Key Takeaways “How Did You Hear About Us?”

Social Media 78

Social Media Advertising Events Insights 78

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Qualtrics

JUNE 26, 2020

Koç Holding incorporates more than 40 subsidiaries operating in sectors such as oil refinery, automotive production, durable goods, financial services , hospitals , retail , hotels , higher education , and more. Acting on insights. 70 million ($10 million) in employee loans.

Sports 46

Sports Hospitality Loyalty Programs E-support 46

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

SurveySensum

AUGUST 24, 2023

Instant Gratification Through Automated Messaging – Airbnb In the realm of hospitality, Airbnb stands out for its innovative approach to reducing customer effort. Utilize Insights From Customer Feedback To Reduce Customer Effort With SurveySensum Request a Demo

Brands 52

Brands Airlines Effort Score Banking 52

ProProfs Chat

DECEMBER 21, 2020

Reducing customer churn is impossible if you don’t have access to the right insights to analyze and use as a benchmark. But the use of live chat gives you insights on why customers left the business. But, what other methods can you use to collect insights on customer exit behavior? If anything, loyalty programs are soaring.

Loyalty Programs 98

Loyalty Programs Customers Loyalty Sales 98

Currency Alliance

NOVEMBER 14, 2019

Through 2020 and beyond, the most successful loyalty brands will harness digital transformation efforts in order to participate in more open loyalty networks, and collaborate far beyond their own garden wall. Constraining collaboration only constrains your ability to engage and capture insightful data.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

C Space

MAY 20, 2020

Facebook is also working to integrate loyalty programs. We’re using our in-house research and insights team to really help people understand the impact of the government changes, the health of the market and the potential outlook over the next nine months,” says Houston. There have been an estimated 4.6m

2020 52

2020 Brands E Commerce Airlines 52

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. First up: the travel & hospitality sector. A world-beating program in travel.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Currency Alliance

SEPTEMBER 5, 2018

But the model generally leaves too little for the program to finance worthwhile rewards for all but the most frequent customers. In America, if you pay by credit card you can earn miles for hospital surgery, income-tax payments and funerals. American Airlines’ AAdvantage program was one such early example. Unfulfilled promises.

Loyalty 36

Loyalty Consumers Brands Airlines 36