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Markies Monday: 4 Tips to Drive Marketing Innovation

Oracle

The Thinker Award for Markie Innovation honors companies that used new technology or a never-before-seen approach to attract, interest, and engage an audience. Cisco’s Global Partner Marketing organization historically leveraged email as its primary communications channel with its growing ecosystem of more than 60,000 partners.

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Top 13 marketing channels for your business

BirdEye

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

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Top 11 car dealership advertising ideas for growth in 2024

BirdEye

Whether you’re looking to boost brand awareness, fuel customer engagement, or turbocharge car sales , this blog post is the ultimate guide for your dealership brand to succeed in 2024. Engage interested prospects to fill up lead forms, peruse inventory, and become an active lead to boost sales.

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Amazing Business Radio: Claire Sporton

ShepHyken

Instead of thinking about ROI, instead think of ROX—return on experience. Improving your NPS rating alone will not necessarily lead to an increase in sales. You must demonstrate the ROI of customer experience. This is in spite of the fact that improving CX can lead to more success for businesses overall.

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Loyalty trends 2023: a year of cost-driven innovation

Currency Alliance

During the covid-19 pandemic, we saw brands offer points for purchases across new sales channels, and the ability to stay engaged with the loyalty program – even if purchase volume or frequency dropped. Cutting cost has 2-4 times more impact on ROI than generating incremental revenue. More on this below.

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How Speech Analytics Improve Offshore Call Center Services

Magellan Solutions

Aptly named as this industry uses various innovations and technology to deliver excellent services to businesses worldwide. . These kinds of innovations are used to focus on customer journey’s improvement. From a business’ point of view, customer retention and ROI is the ultimate goal to keep it running.

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Seeing is believing: Why contact centers must embark on the journey towards Visual Transformation

TechSee

Whether it’s improving self-service channels to provide customers with speed and effortless service or building personal connections through assisted channels, making it easy for customers to interact with the company is crucial. At the same time, organizations realize that they must be fully focused on each customer’s needs.