Remove Innovation Remove Omnichannel Remove Technology Remove Voice of Customer
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The Channel-less Approach Versus The Omnichannel Approach

Second to None

Most customer experience professionals are familiar with the omnichannel strategy ; one which strives to create a fluid experience across all channels and platforms by utilizing centralized customer data and tracking previous interactions. Reducing Customer Effort. What is the Channel-less Approach?

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Top Customer Care Trends to Consider as You Plan for the New Year

BlueOcean

The quickest way to get re-inspired is by getting a finger on the pulse of current news and customer service trends in the industry. How are other customer experience leaders delivering? What new trends and technologies are on their mind? And voice of the customer (VoC) analytics is one valuable piece of the CX puzzle.

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The Value of OmniChannel Customer Experiences For Fast-Casual Restaurants

Second to None

The majority of this responsibility used to fall on the shoulders of frontline employees , or those who have a direct-relationship with the customer, whether that is in the role as a server or at the point of sale. Ultimately, creating an excellent omnichannel experience is a difficult but rewarding task for brands in any industry.

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Why Every Brand Should Be Focusing Its Efforts Around Omnichannel

Second to None

As a result, every brand needs to effectively curate an omnichannel Customer Experience if they hope to compete. Alex Craddock, the global head of marketing for personal systems at HP touched on the importance of omnichannel optimization in his recent interview with CMO’s Giselle Abramovich.

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Develop An Online Retail Channel That Adds To Your Overall Brand Experience

Second to None

Developing an omnichannel brand identity has become more challenging as digital technologies have advanced. More channels in which interactions with consumers takes place means there are more opportunities to convert a consumer into a customer.

Retail 59
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Winning Over Customers’ Hearts With Relevancy

Second to None

Be where your customers are, and better yet, find them before they find you. Create an Omnichannel Experience. To achieve a well-rounded presence that can speak to all customers, you must strive towards an omnichannel experience. Customer interests are always changing, along with technology and market trends.

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Four key themes from eTail East 2016

OpinionLab

Here were some of the main topics being discussed: Theme 1: Omnichannel, omnichannel, omnichannel. We recently published a Strategy Guide highlighting comprehensive omnichannel data and trends. That omnichannel is a big deal and a lot of retailers are treating this as their number one CX focus right now.

2016 60