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How to Optimize Touchpoints Along the Customer Journey

Feedbackly

Touchpoints are how the brand engages with its customers and play a vital role in fostering a strong relationship between the two parties. Every buying journey has a complex web of touchpoints that can range from 20 to over 500! Also, research shows that it requires around eight touchpoints on average to close a sale.

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How to Identify Your Most Important Customer Touchpoints

GetFeedback

When tasked with overhauling the customer experience (CX), business leaders often seek to identify the most critical customer touchpoints. The important touchpoints are a make or break–they determine whether customers choose to stay, whether customers upgrade or cancel and whether customers recommend you to their friends and family.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

CX leaders need to present strong business cases for every step of their journey. Speaking of data…any type of business strategy requires incorporating key data and analysis to get to the insights, improvements, and priorities in a plan. CEM is no different, but tracking metrics alone is not a strategy.

ROI 260
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3 Credit Unions with an NPS higher than Apple

CloudCherry

This loyalty translates to an insanely high Net Promoter Score (NPS). And while it’s hard to pinpoint exactly where it stands at any one moment, it’s widely accepted that Apple’s current NPS hovers around 72. Current NPS: 75. Across each of these touchpoints, their focus on closing the loop with members. Current NPS: 77.

NPS 225
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3 Tips to Bridge the Gap Between Your CX Team & C-Suite

InMoment XI

How can you take the invaluable insights your CX team is discovering and translate it into meaning that executives will understand and act on? Metrics are core to any CX program—whether it’s NPS , CSAT , CES , etc. The challenge is how do you present those metrics in a way that makes executives regard them as crucial data points?

Metrics 493
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Elevating Guest Experiences in Hotels with Integrated CX

InMoment XI

Here are some of the main feedback signals: NPS Surveys Call Center Data Reviews Social Insights/Spotlight Integrated CX platforms have the power to interpret these varied, disparate signals into a unified view. Hotels can then leverage these insights to elevate guests’ experiences before, during, and after their reservation.

Hotels 260
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3 Credit Unions with an NPS higher than Apple

CloudCherry

This loyalty translates to an insanely high Net Promoter Score (NPS). And while it’s hard to pinpoint exactly where it stands at any one moment, it’s widely accepted that Apple’s current NPS hovers around 72. Current NPS: 75. Across each of these touchpoints, their focus on closing the loop with members. Current NPS: 77.

NPS 150