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How Contact Center Optimization Can Improve Your Bottom Line

InMoment XI

A contact center is a centralized facility or department used by organizations to manage customer interactions through various communication channels, such as phone calls, emails, chat, and social media. The goal is to enhance the customer experience, streamline operations, and achieve cost savings.

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Your Guide to Mastering Brand Reputation Management

InMoment XI

Doing this allows you to cultivate a strong and recognizable presence in the market. Establish Brand Guidelines: Define clear guidelines for how your brand should be represented across different channels. These guidelines serve as a roadmap for how your brand is visually and verbally presented across various channels.

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A Deep Dive into Conversational Intelligence

InMoment XI

What is Conversation Intelligence Conversation intelligence refers to the ability to understand, analyze, and optimize human conversations, particularly in the context of business interactions. The goal of conversation intelligence is to enhance communication, improve collaboration, and extract valuable information from interactions.

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Interactions IVA: taking the dread out of contacting customer service

Interactions

Brands committed to creating exceptional customer experiences have turned to conversational AI solutions like Interactions Intelligent Virtual Assistant (IVA). To summarize, we’ve got more experience and technology rolled into our IVA than most other AI assistants in the market today. We play nice with others. Just like a real person.

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Embrace Multi-Channel Messaging for High-Quality Customer Service

CSM Magazine

This channel has quickly become a crucial part of the customer service function for businesses already utilising this tool. To truly engage with consumers, it is important brands use the right channel for the message they are wanting to send. Chatting the right way. About the Author.

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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. But, on the bright side, while marketing attribution is indeed a challenge, there are many ways to address it.

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What is Attribution in Digital Marketing?

DemandJump

Digital marketing is a strategy where many roads all lead customers to the same destination. How can marketing teams understand whether social media, email, search engine optimization, or a combination of all these are driving customer conversions? The answer is through digital marketing attribution.