article thumbnail

How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

THIS is why convincing executive leadership to prioritize and invest in CX initiatives can be a challenge. And yet, leadership buy-in is a critical part of customer experience success. Let’s get some leadership attention for what we really need. But it can’t be a priority without funding, resources, and defined outcomes.

article thumbnail

Embracing red metrics: putting the focus on actionable analytics

Thematic

It’s much easier to focus on positive metrics, and present data that, at least on the surface, makes it look like ‘we’ are performing well. This is what I call watermelon syndrome - presenting a green scorecard to your stakeholders that falls apart under questioning, revealing the red metrics inside.

Metrics 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. Often, CRM systems are the tools used to track important customer data and feedback metrics.) But don’t just measure to measure! Strategy First.

ROI 143
article thumbnail

Why We Must Do the Customer Math and Practice Leadership Bravery

Customer Bliss

But honoring the customer as the asset also should come from measuring, “Are they responding with their feet, in terms of staying longer? Practicing leadership bravery really has to be done with these actions to think about. Leadership Bravery earns and builds the kind of company that builds human and financial prosperity.

article thumbnail

Leadership Panel: Lessons Learnt from a Global Support Community

Speaker: Panel hosted by Adrian Speyer, Head of Community, Vanilla Forums

What are the key metrics to measure? Or, are you not even sure where you should start. Establishing a global support community comes with many many questions. How do you encourage your customers to help others? What are the biggest challenges?

article thumbnail

Your Guide to Mastering Brand Reputation Management

InMoment XI

Measure Your Success: Crafting an effective brand reputation strategy is not a one-time endeavor; it’s an ongoing process that requires continuous evaluation and adaptation. The Impact of Thought Leadership and Expertise in Reputation Management Thought leadership plays a pivotal role in shaping how your brand is perceived.

Brands 378
article thumbnail

3 Steps to Measure CX Impact and Align Your C-Suite Around Experience

Customer Bliss

Unite Your Team with this Board-Level Metric. My mantra about this measurement process is: clunky is good. That’s why you must get the CEO, the CMO, the sales guy, and definitely the CFO at the table so they have a voice in building this metric with you. You’re not going to have it all perfect.