Beyond Philosophy

JUNE 11, 2015

For the past several decades, many companies have relied on customer loyalty cards or programs, by which they can track purchase behavior and give rewards for repeat and volume buying activity. Customer loyalty programs are especially popular among retailers. also has no loyalty program. In the U.S.,

Loyalty Programs 109

Loyalty Programs Loyalty Airlines Retail 109

ShepHyken

APRIL 28, 2024

For context, these are the customers who continue to buy from you over and over again, and should account for the majority of your total sales. My Comment: I’ve been studying how different brands are creating successful loyalty programs. One of the trends, “Micro-Targeting,” is about creating a highly personalized program.

2024 71

2024 E Commerce Article Loyalty Programs 71

Customers That Stick

SEPTEMBER 18, 2014

Kristen Gramigna is Chief Marketing Officer for BluePay , a credit card processing firm, and also serves on its Board of Directors. She has more than 15 years experience in the bankcard industry in direct sales, sales management and marketing. Stay on top of your competitor’s programs. Know what they really value.

Loyalty Programs 133

Loyalty Programs Loyalty White Paper Social Media 133

Optimove

JUNE 22, 2023

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations. Jump in, and start planning!

Technology 98

Technology Customer Engagement Engagement Loyalty Programs 98

BirdEye

JULY 5, 2023

And that is done with relationship marketing. This blog helps you grow your business with relationship marketing. Table of contents What is relationship marketing? Why does relationship marketing work? Why does relationship marketing work?

Marketing 98

Marketing Social Media Loyalty Programs Customer Retention 98

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Retently

APRIL 5, 2024

Because in a market brimming with choices, the way customers feel about your business can set you apart. Retailers leverage AI technology, such as chatbots and predictive analytics, to enhance customer experiences by providing immediate assistance and personalization. What sets an exceptional retail customer experience apart?

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. And more importantly, how can you ensure that it’s not costing you sales? If Not, It Could Be Costing You Sales appeared first on Shep Hyken.

Customer Journey 124

Customer Journey Brands Contact Center Sales 124

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

Loyalty Programs 84

Loyalty Programs Loyalty Airlines Hotels 84

C3Centricity

MAY 12, 2024

Today, most markets are saturated, and companies are fighting for the same customers. This approach demonstrates how leveraging data and technology to understand and anticipate customer preferences can significantly enhance the user experience. This is why organisations should no longer aim for customer satisfaction but rather delight.

Loyalty 62

Loyalty Exceptional Customer Service Loyalty Programs Customer Service Representative 62

Lumoa

FEBRUARY 2, 2023

5 Strategies to Improve Customer Experience in Your Store Understand Your Customers Create a Consistent Customer Journey Modernize Your Technology Measure Customer Satisfaction Implement a Loyalty Program The Future of Customer Experience in Retail Wrapping It Up What is Customer Experience and Why Is it Important?

Retail 94

Retail Net Promoter Score Customer Experience Loyalty Programs 94

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

E Commerce 62

E Commerce Marketing Multi-Channel E-support 62

BirdEye

MAY 8, 2023

Sales prospecting is vital for any business that wants to continuously grow its pipeline. Before social media and marketing automation, companies would fish for new customers by making cold calls and even knocking on doors. Table of contents What is sales prospecting? Why is prospecting important? Why is prospecting important?

Sales 52

Sales Social Media Multi-Channel Events 52

Optimove

MAY 16, 2023

If you’re reading this, then chances are you’re using a CDP to optimize your marketing efforts – and we’ll bet darned good money that you’ve been reaping the rewards – right?  When it comes to marketing, GenAI can propel your efforts to a whole new level – when it teams up with your Customer Data Platform.

Marketing 52

Marketing Loyalty Programs Social Media Customer Satisfaction 52

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. – Techcrunch As a marketing expert, your goal is not just to attract customers but also to keep them satisfied and loyal. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

delighted

JUNE 30, 2022

This post is a guest contribution by Emma Kimmerly, Partner Marketing Lead at Friendbuy. But your happiest customers can do more than provide validation and direction – they can also become significant revenue drivers for your business through a referral program. What is a referral program? That’s a high-margin conversion.

Sales 79

Sales Reference Net Promoter Score Loyalty Programs 79

ShepHyken

SEPTEMBER 10, 2023

For some small brands, a viral moment can be game-changing for putting their brand on the map, and for larger retailers, it can draw attention to a new product line to significantly boost sales. How to Make Loyalty a New Business Line for your Brand? And here’s another term to consider: generative loyalty.

Article 81

Article 2023 2028 Customer Service 81

ShepHyken

APRIL 26, 2021

ZDNeT) Customer service is experiencing a renaissance, and with the right imagination, intention, and technology, it can also become a business growth engine by driving satisfaction, sales, and loyalty. How 5 Brands Adapted Their Loyalty Programs for a Post-Covid World by Stephanie Miles.

2021 136

2021 Article Customer Service Loyalty Programs 136

ShepHyken

DECEMBER 3, 2023

My Comment: This article shows the power of generative AI (ChatGPT-type technologies). My Comment: I’m a big fan of loyalty programs. However, most companies confuse a loyalty program with a discount or incentive program. Often, this falls into the marketing and/or sales departments.

Article 61

Article Customer Service 2023 Loyalty Programs 61

Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. One year ago, there might have been 2 people in 50.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

CSM Magazine

FEBRUARY 29, 2024

For example, a sales associate could have access to a customer’s online wish list or purchase history in order to provide personalized assistance. Implement loyalty programs: Use loyalty programs to gather more data on customer preferences and to reward customers for their repeat business.

Omnichannel 52

Omnichannel Connections Loyalty Programs Social Media 52

Michelli Experience

MARCH 11, 2016

Mobile technology has reached unprecedented levels on innovation. In 2016, mobile marketing will be a must-have by many businesses. Everyday mobile users have come to expect higher forms of engagement, and they’re pushing the smartphone’s technological progress in an interesting direction. Two: Mobile Loyalty Programs Work.

Technology 56

Technology Marketing Loyalty Programs Multi-Channel 56

ShepHyken

FEBRUARY 4, 2024

Trillion in Sales Annually at Risk by Bruce Gil (Quartz) Bad customer experiences could cost organizations around the world $3.7 In short, if you provide bad service, be prepared to lose sales/money. But in 2023, these six retailers and brands set new standards of what loyalty can be. Here are my top five picks from last week.

2024 62

2024 Article Customer Service B2B 62

CSM Magazine

AUGUST 21, 2023

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. Leverage Technology In today’s digital age, customers want to engage with retailers through technology.

Retail 52

Retail Customer Engagement Engagement Social Media 52

CSM Magazine

AUGUST 26, 2019

Adequate market research can lead to many growth opportunities. You can use market research to improve customer experience and increase sales. . Understand your customer base and market . Market research can help discover details of your customer you never thought possible. Put yourself in your customers’ shoes. .

Customer Relationships 40

Customer Relationships Sales Marketing Competitive Advantage 40

Amity

SEPTEMBER 19, 2018

Even with all the advantages provided by today’s technological tools and online channels at your disposal, it’s still a long and expensive journey. These numbers clearly suggest that you should always have repeat customers in mind when designing your digital marketing strategy. Focus on the post-sale process.

Customer Retention 64

Customer Retention Loyalty Marketing B2B 64

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Experience Investigators by 360Connext

JULY 13, 2015

The sales funnel is so simple, in theory. But customer experience travels on, past the prospecting and sales phase and well into the relationship with the customer. Marketing, advertising, social media, and even the way we incentivize our employees are all focused on getting those new customers to walk in the door.

Customer Journey 259

Customer Journey Customer Journey Mapping Social Media Travel 259

Method:CRM

JULY 11, 2022

To give you an idea, here are just a few examples of results that come from improving customer experience: Marketplaces boost their sales and reduce customer complaints. Generally, customer service falls under the “people” touch point of customer experience because it’s primarily the responsibiilty of operators and sales reps.

Customer Experience 92

Customer Experience Customer Journey Mapping Loyalty Programs Omnichannel 92

CSM Magazine

DECEMBER 9, 2019

Through messages, the shop talks about promotions, sales or new products and can even communicate with a specific user or their group. Increase sales. Do you want additional sales? A loyalty program that holds online store customers at the expense of bonuses, discounts, and gifts. New audience. Mobile Deep Linking.

Sales 52

Sales E-support Loyalty Programs Consulting 52

Customer Bliss

JUNE 6, 2018

This is one of the many questions that Eric Smuda , VP of Customer Experience & Loyalty of Hertz car rental service had to ask when he joined the company to transform customer and employee experience. He also built an NPS program at Avis Budget Group when he was the VP of Customer Insights & Experience.

Employee Experience 221

Employee Experience Culture Loyalty Travel 221

ShepHyken

JANUARY 2, 2023

Entrepreneur) Customer loyalty is an essential source of revenue for any business. Use these four tips to create a customer loyalty program that will give you the highest return on your investment. My Comment: How do we create customer loyalty? This goes way beyond loyalty programs. by Matt Bertram.

Article 65

Article 2023 E Commerce Customer Service 65

ShepHyken

AUGUST 28, 2020

This week we feature an article by Mathew Cooper, a Content Marketing Head at POS Plaza. But one pandemic-driven technological shift that is gaining more attention in the retail sector than any other measures and will remain even after the pandemic is over, is – contactless payment. WHAT ARE CONTACTLESS PAYMENTS? FOR RETAILERS.

Retail 121

Retail Customer Experience Technology Consumers 121

SurveySensum

AUGUST 1, 2023

How to Leverage Customer Feedback to Build Customer Loyalty? 7 Best Practices for Building Customer Loyalty in Retail? According to the Brand Keys Customer Loyalty Engagement Index , a 7% increase in customer loyalty can result in a significant increase of up to 85% in the money customers spend over their lifetime.

Retail 52

Retail Loyalty Connections Loyalty Programs 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Hybrid points programs.

Magazine 52

Magazine Loyalty Innovation 2020 52

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 40

ROI Measurement Marketing Loyalty Programs 40