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B2B Customer Experience: The Complete Guide

InMoment XI

In competitive B2B markets, where products and services may be similar, customer experience becomes a key differentiator. Social media marketing platform Hootsuite leverages InMoment to make the Net Promoter Score (NPS) methodology central to its operation. Loyal customers are also more likely to recommend the business to others.

B2B 551
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Digital Experience: Meeting Customer Expectations

InMoment XI

But where customer experience takes every interaction into account, the digital experience focuses more specifically on those interactions that occur with digital touchpoints. In other words, these touchpoints include a broad range of interactions and are constantly growing to encompass an ever-greater portion of the customer journey.

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How to Improve Customer Retention

InMoment XI

There is something to be said about how vital it is to leverage market research to understand your non-buyers so you can convert them into customers. But with such a crowded market, that is easier said than done. Deploy Microsurveys at Key Touchpoints: Get customer feedback in the moments that matter. What Is Customer Retention?

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

These topics should be of interest for all loyalty marketing professionals, but depending on where you are in your loyalty journey, they may still not be priorities if you still have basic requirements to get in order. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.

2024 59
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9 Nuggets from TMSA’s Recent Strategic Interest Group Featuring CX University

CX University

So what does CX have to do with the rough and ready world of transportation and logistics? Dr. Latib cited an industry trend of the role and title of chief experience officer replacing the chief marketing officer role and title. If you fail on one touchpoint, the customer’s perception of the whole experience suffers.

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6 Experience Marketing strategies for healthcare practices

BirdEye

Ride-hailing apps allow users to find reliable transport with just the click of a button. We call this process Experience Marketing. Let’s break down 6 Experience Marketing strategies that you can use to delight patients and grow revenue. eCommerce sites offer 1-click shopping and same-day delivery.

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AI in loyalty marketing

Currency Alliance

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. Greater investment in AI will continue to help tackle constraints placed on inventory by market factors, such as the challenge described above. AI is much talked about. Minimizing human error.

Loyalty 52