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Programmatic Advertising: Making the Most of It

CSM Magazine

Programmatic advertising uses technology to automate the buying and selling of ad space. It’s becoming increasingly popular due to its many advantages over traditional forms of advertising, such as increased targeting, real-time bidding, and lower costs. The Benefits of Programmatic Advertising.

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30 Digital Marketing Trends You Can’t Ignore in 2020

Fox Metrics

If you are ready to up your game, then you should check out the most-desired digital marketing trends in 2020. More people are using this feature globally, and if you are a marketer, you should be leveraging voice notes to drive leads and make online transactions more seamless. But things have quickly evolved over the past few years.

2020 111
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Nielsen’s Lynda Clarizio shares her perspective on the evolving media landscape

Alida

Lynda Clarizio has seen the world of advertising evolve from several vantage points thanks to a varied career that goes back to the early days of the commercial Internet. Clarizio has spent the 15 years as a successful executive in the media industry growing and scaling advertising businesses. Now president of U.S.

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Unleashing the power of competitive benchmarking

BirdEye

Competitive analysis is the tool you use to make your business and offering stand out among the competition. Competitive analysis is the tool you use to make your business and offering stand out among the competition. You can then develop a strategy that makes your products or services distinct and special.

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30 Digital Marketing Trends You Can’t Ignore in 2020

Fox Metrics

If you are ready to up your game, then you should check out the most-desired digital marketing trends in 2020. More people are using this feature globally, and if you are a marketer, you should be leveraging voice notes to drive leads and make online transactions more seamless. But things have quickly evolved over the past few years.

2020 64
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Personalized Retargeting 

Optimove

Personalized Retargeting is a form of advertising that targets customers that have previously visited a website or interacted with a brand. These actions can include making a purchase, filling out a survey/form, watching a video, etc. What are Personalized Retargeting Ads? Now, you may have heard the term, “remarketing”.

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12 ways to use AI in sales in 2023

BirdEye

Sales is one of the most important functions in every organization – it defines your growth and business success. Anything you can do to bring efficiency and agility to this function, you must embrace it, and that begins with using AI in sales processes. Table of contents What is AI in sales? Why do we need AI in sales?

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