West Monroe

NOVEMBER 18, 2021

All of this speaks to an ever-expanding and changing market landscape for consumer subscription services. Given that context, we see three main lessons from our consumer subscription services research that are immediately applicable to B2B SaaS providers looking to engage and grow their customer base.

B2B 40

B2B Marketing B2C Consumers 40

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

Marketing 64

Marketing Webinar Reference Events 64

Help Scout

MAY 20, 2021

Marketing is often focused heavily (or even solely) on generating new leads and customers, but it’s important not to overlook your existing customers when creating your marketing strategies. So how can marketing teams create content and messaging to improve customer success and drive retention? Case studies. Customer events.

Customer Success 79

Customer Success Marketing Customers Social Media 79

GetFeedback

JULY 6, 2020

Interview with Corrina Owens, marketing and demand generation manager at SpendHQ—a leading SaaS spend analysis solution—about her career in the customer experience space.

Marketing 437

Marketing Management Customer Experience Customers 437

DemandJump

NOVEMBER 30, 2022

SaaS is an acronym that stands for Software as a Service. As it applies to marketing, SaaS is just a term to describe the kind of product or service that's being marketed—in this case, a software solution.

Marketing 105

Marketing B2C B2B Consumers 105

DemandJump

NOVEMBER 2, 2022

Selling Software as a Service (SaaS) can feel like a totally different beast. From a marketing point of view, there’s a lot that’s done differently for SaaS than selling more tangible or physical products. So you might be wondering, why is SaaS marketing different?

Marketing 98

Marketing 98

DemandJump

NOVEMBER 2, 2022

Every marketer knows, the Software as a Service (SaaS) industry is built differently. Of course, SaaS companies have the same basic goals as other businesses—maintain customer relationships, generate revenue, source quality leads; you get the picture.

Marketing 98

Marketing Customer Relationships Customers 98

DemandJump

NOVEMBER 2, 2022

All marketers know SaaS marketing is a difficult beast to tame. SaaS platform’s nuanced nature, short sales cycles, and the constant need to innovate all make it challenging to develop a fool-proof B2B SaaS marketing strategy.

B2B 98

B2B Marketing Innovation Sales 98

DemandJump

NOVEMBER 2, 2022

Consider this: nearly 400 new Software as a Service (SaaS) companies were founded from 2021 to 2022. Competition is growing, and your SaaS marketing needs to be able to set you apart. On top of a saturated market, choosing the right SaaS marketing strategy can be more challenging than in other, more traditional industries.

Marketing 98

Marketing 2022 2021 98

DemandJump

DECEMBER 21, 2022

If you’re looking to learn about SaaS, look no further. Whether you’re an experienced web developer, a marketer who’s new to creating SaaS content , or you just have a good idea for a SaaS company, there are resources to help you get on the right track. Yes—there most certainly is!

Marketing 97

Marketing 97

DemandJump

NOVEMBER 30, 2022

With a content-driven SaaS marketing strategy, you can start building relationships with more highly-qualified leads than with paid advertising alone. Absolutely essential. By creating contact points that your audience searches out on their own, rather than bombarding them with ads that may drive them away instead.

Marketing 105

Marketing Advertising 105

DemandJump

NOVEMBER 30, 2022

Content is a powerful marketing tool for all industries—that should be a no-brainer for marketers by now. But content is especially crucial for SaaS marketing.

Marketing 98

Marketing Connections Customers 98

Retently

MAY 2, 2023

The key to success for SaaS companies lies in prioritizing the positive experience of their clients through a customer-centric approach. Without a strong focus on these aspects, SaaS companies risk falling behind the competition and losing valuable customers. What is NPS, CSAT, and CES?

Customer Journey 146

Customer Journey NPS Demo Customer Satisfaction 146

DemandJump

DECEMBER 21, 2022

If you’re looking to reach page one of Google organically, then you might have come across different SaaS content marketing strategies. At DemandJump, we love to offer content ideas for SaaS companies by providing guides on content marketing and examples of how it all works.

Marketing 103

Marketing 103

CSM Magazine

MARCH 26, 2024

But developers are instrumental in shaping customer experiences that can make or break the success of a SaaS product. In this guide, we’ll explore strategies that SaaS developers can implement to enhance customer satisfaction and forge lasting relationships with their user base.

Customer Experience 52

Customer Experience Feedback Customers Insights 52

DemandJump

DECEMBER 21, 2022

Digital marketing is the perfect fit for a Software-as-a-Service (SaaS) business. Since SaaS products are used in the digital landscape, focusing on digital marketing is the right way to reach a SaaS company’s target audience. In this blog, we’ll focus specifically on SaaS content marketing.

Marketing 98

Marketing Blog 98

Totango

MAY 27, 2022

Product-led growth (PLG) has emerged as one of the best strategies for selling SaaS software. SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth. Why Are SaaS Businesses Opting for Product-led Growth Strategies? What is PLG?

2013 120

2013 2004 Customer Retention 2007 120

Retently

MARCH 16, 2022

With new SaaS companies popping up every day and a customer-centric culture coming into play, there’s (understandably) some confusion about how to manage customer interactions. As SaaS companies spring up, the essential Customer Success role is being rolled into Customer Service. What is the role of Customer Success?

Customer Success 166

Customer Success Net Promoter Score Customers Customer Retention 166

Amity

DECEMBER 9, 2016

While wading through this endless sea of content, I’ve recently read a few amazing articles that speak about how to market to your current customers in order to increase retention and help them continuously succeed—and it got me thinking: What if we took a look in the other direction? Manager of Growth Marketing, Sarah E.

Customer Success 109

Customer Success Marketing E-support Social Media 109

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. Next, we’ll share six keys to effective SaaS customer engagement.

Customer Engagement 96

Customer Engagement Engagement Net Promoter Score Metrics 96

Totango

JULY 1, 2022

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it. First, we’ll discuss what customer loyalty is.

B2B 107

B2B Loyalty Net Promoter Score B2C 107

Totango

JUNE 24, 2022

Customer success in SaaS differs from CS in other industries. Read on to learn the keys to effective customer success for SaaS clients. Read on to learn the keys to effective customer success for SaaS clients. How Is Customer Success for SaaS Different from Other Businesses.

Customer Success 102

Customer Success Customer Journey Mapping Net Promoter Score Customer Journey 102

CSM Magazine

JANUARY 22, 2024

To address these challenges, many businesses rely on software as a service (SaaS) platforms that offer customer service solutions, such as chatbots, ticketing systems, live chat, knowledge bases, feedback tools, and more. According to a report by Grand View Research , the global SaaS customer service market size was valued at USD 261.15

Customer Service 52

Customer Service 2023 2024 E Commerce 52

SurveySensum

SEPTEMBER 11, 2023

How well is your SaaS product performing, especially in terms of SaaS customer retention ? And to do that you need to use a SaaS feedback platform that can set and track your SaaS KPIs the right way. And to do that you need to use a SaaS feedback platform that can set and track your SaaS KPIs the right way.

Metrics 52

Metrics 2023 Net Promoter Score Measurement 52

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Touchpoints also include occasions when clients interact with your software app in a SaaS context. Customer service. Customer success.

Touchpoint 115

Touchpoint Customer Journey B2B Customer Journey Mapping 115

DemandJump

DECEMBER 21, 2022

Whether you’re new to the Software as a Service (SaaS) world or you’ve been involved in tech for decades, you can probably attest to the fact that SaaS is different from other kinds of products or services—especially when it comes to marketing. But there are other differences, too.

Marketing 52

Marketing Customers 52

Totango

SEPTEMBER 22, 2022

SaaS Tools to Jumpstart Your Business Growth: Five Essential Apps. Software-as-a-Service ( SaaS ) tools automate your business functions, fueling your growth by increasing efficiency. Here we’ll guide you through the essential SaaS tools you need for business growth. What Are SaaS Tools? Marketing and sales.

White Paper 71

White Paper Advertising Sales Social Media 71

SurveySparrow

DECEMBER 27, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. In B2B SaaS (Business-to-Business Software as a Service), the Voice of the Customer Framework is a complete plan that focuses on collecting, analyzing, and responding to what customers say.

Voice of Customer 52

Voice of Customer B2B Net Promoter Score NPS 52

SurveySparrow

DECEMBER 26, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. In B2B SaaS (Business-to-Business Software as a Service), the Voice of the Customer Framework is a complete plan that focuses on collecting, analyzing, and responding to what customers say.

B2B 52

B2B Net Promoter Score NPS Feedback 52

DemandJump

NOVEMBER 2, 2022

Developing a SaaS marketing strategy is a perfect opportunity for companies to reach their target audience online. A strong B2B SaaS marketing strategy uses valuable content and search engine optimization (SEO) to drive organic traffic to your website. Content is the key to making that strategy work.

B2B 105

B2B Customer Base Marketing Customers 105

Totango

FEBRUARY 23, 2022

Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important. What Is a SaaS Customer Journey? What Are the Stages in a SaaS Customer Journey?

Customer Journey 110

Customer Journey Customer Journey Mapping Touchpoint Events 110

SmartKarrot

NOVEMBER 18, 2020

The school of marketing teaches you the subtle art of enticing and converting prospects. In the SaaS industry, the whole ball game is about turning a prospect into a potential, loyal brand advocate. In such a case, you must delve into the chapters of SaaS customer marketing and know, how to ace business.

Marketing 10

Marketing Fashion Customer Retention Customers 10

SmartKarrot

MARCH 2, 2022

And this is even more difficult when it comes to companies that offer SaaS products. One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. Top 5 Growth Marketing Strategies for SaaS Products. #1

Marketing 12

Marketing B2B B2C User Experience 12

Gainsight

FEBRUARY 29, 2024

When it comes to building long-term scalability and efficiency for their businesses, more and more SaaS companies are turning to channel and ecosystem partners as a critical strategy within their go-to-market programs. The Power of Partnerships The biggest asset partners bring to SaaS vendors is trust.

Customer Success 52

Customer Success Webinar Roadmap Customers 52

DemandJump

DECEMBER 21, 2022

If you’re reading this, then it’s not too far-fetched to assume you’re exploring the idea of becoming a SaaS marketer. For example, what comes first: creating great SaaS content or designing strategies to make sure the right people—your ideal customers—can see that content?

Marketing 52

Marketing Customers 52

SmartKarrot

DECEMBER 21, 2021

This goes to show the importance of emails for SaaS companies. We have discussed some SaaS email marketing examples to help you create visually stunning and powerful email campaigns in this write-up. SaaS business examples that excelled in email marketing. Shopify’s welcome email .

Marketing 10

Marketing Feedback ROI Customer Success 10

ChurnZero

OCTOBER 26, 2021

2021 SaaS Awards Announced – APPEALIE Honors The Very Best In Software. APPEALIE has announced the winners of the 2021 SaaS Awards and ChurnZero is honored to be recognized for the fifth year in a row. 41 SaaS apps were recognized for their demonstrated excellence and customer outcomes. LiquidPlanner. Stack Overflow.

2021 98

2021 Net Promoter Score NPS Document 98