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B2B Customer Experience: The Complete Guide

InMoment XI

For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. The B2B CX may also refer to a company’s ability to respond to customer questions and cases. Great customer experiences foster loyalty.

B2B 551
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Salesforce research says consumers like us belong to 4.3 loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

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Loyalty collection mechanics: identifying members at the POS

Currency Alliance

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. Large brands with their own loyalty program typically invest heavily to integrate the loyalty platform into one or more POSs, but for smaller and medium-sized companies, this is often out of reach in terms of cost and technical complexity.

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A New Era in Payment Processing: Why Businesses Choose Paysafecard?

CSM Magazine

One innovative solution that has gained significant traction is Paysafe cards. These versatile prepaid cards have emerged as a game-changer, bridging the gap between traditional payment methods and the digital era. There are also many Paysafecard-compatible betting services that you can use for placing bets.

Banking 52
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5 Ways to Use Customer Feedback for Product Innovation

SurveySensum

How Customer Feedback Helps in Product Innovation Customer feedback means everything customers share after using a product or service. The direct link between customer feedback and driving product innovation lies in how feedback uncovers gaps and opportunities for product improvement, ultimately helping grow your business.

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

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Boost your sales: Unlocking refer-a-friend program secrets

BirdEye

Many leading brands like Tesla, Dropbox, and Airbnb successfully use refer-a-friend programs to grow revenue. Incentives can be discounts, cashback, free products/services, or loyalty points. Also, be sure to use intuitive software. A refer-a-friend program encourages your customers to refer their friends or family.