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From 2008 to Today, and Back to the 80s: C3 2018 Day 2 Highlights

Clarabridge

From 2008 to Today, and Back to the 80s: C3 2018 Day 2 Highlights. . From finding and fixing common pain-points to reducing the amount of effort expressed, to identifying self service opportunities and more, CX professionals in the audience were inspired by the opportunities to maximize brand loyalty and drive business.

2008 40
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CX vs. UX: The Yin and Yang of Customer Loyalty

InteractionMetrics

Get honest feedback to see if you’ve actually solved the customer’s problem. Then in 2008, Bruce Temkin and Jeanne Bliss founded the Customer Experience Professional Association (CXPA), establishing a body of CX practices. For them to do this, your models must look low fidelity and incomplete.

Loyalty 52
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The Role of Online Reviews in Shaping the E-commerce Experience

SurveySensum

Credibility through Customer Feedback A major disadvantage of online shopping is the lack of physical examination, and that’s where online reviews come in. These reasons are why online brands must take customer feedback seriously and constantly improve their services. In 2012, he founded Ubuy and is also the company CTO.

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Optimize Your Customer Experience Management Strategy

GetFeedback

What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. Galletto says that companies can start thinking more strategically about the customer experience using the following tactics: Gathering feedback through customer surveys.

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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). Moreover, at least two-thirds of Fortune 1000 companies pore over their NPS results religiously, using the metric as a barometer of customer satisfaction and loyalty. Almost 40 to 50% of them, in fact.

NPS 83
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CX leaders: Don’t let empowered consumers pass you by

OpinionLab

I’ll always remember a session at an Advertising Research Foundation conference in 2008 delivered to an audience of consumer research professionals in New York City. By telling you what’s on their mind in their own words, in an easy and convenient manner and then for their feedback to be acted on. How do they want to do this?

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Future Of Marketing Wins A Nobel Prize!

Beyond Philosophy

In 2008 he co-wrote “Nudge,” a book that argued that governments could make small changes that would “nudge” people toward desired behaviors. In fact, it is just this sort of feedback that has led top theme parks like Disney and Universal to find ways to minimize the time visitors spend waiting in lines.

Marketing 130