Alida

AUGUST 16, 2016

To appreciate just how dominant they have become, consider these stats: According to Forrester Research’s 2015 Customer Lifecycle Journey report, 81 percent of companies now have community-type support channels—a steep increase from 2012’s 67 percent figure. Communities reduce business costs and drive sales.

2015 0

2015 Social Media 2012 Innovation 0

Natalie Petouhof

SEPTEMBER 1, 2016

If a consumer’s flight gets delayed or she receives terrible food brought to the table, she might post on Twitter, Facebook, Instagram, Snapchat, and Yelp within minutes of the incident. The business results (cost savings or revenue generation) or the return on investment (ROI) for the social customer care initiative.

ROI 45

ROI Social Media Airlines Customer Service 45

Customers Rock!

JANUARY 24, 2012

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. On occasion, we see true ROI calculated from social media initiatives.

Social Media 82

Social Media Measurement ROI 2012 82

BirdEye

JULY 10, 2023

Fosters innovation: Brand alliance can help companies push the boundaries of innovation and offer unique product experiences that increase their competitive edge in the market. You can appeal to existing clients in a new way while also attracting new consumers through different engagement channels. Yes and no.

Brands 52

Brands Fashion Social Media Retail 52

C3Centricity

JUNE 28, 2018

And even more shocking is the fact that in the consumer goods industry it is even lower at just 3.6 A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget?

Marketing 59

Marketing Brands Information ROI 59

C3Centricity

JUNE 28, 2018

And even more shocking is the fact that in the consumer goods industry it is even lower at just 3.6 A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget?

Marketing 54

Marketing Brands Information ROI 54

Natalie Petouhof

MARCH 6, 2017

It is key to so many aspects of a business: growth, innovation, cost savings, new product development… There’s so much to learn about how the work place must change or companies will loose their competitive edge… Practical Research and Toolkits To Jumpstart Your Culture. Prior to her C.E.O.

Culture 40

Culture Competitive Advantage 2015 2012 40