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ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case

Natalie Petouhof

If a consumer’s flight gets delayed or she receives terrible food brought to the table, she might post on Twitter, Facebook, Instagram, Snapchat, and Yelp within minutes of the incident. The business results (cost savings or revenue generation) or the return on investment (ROI) for the social customer care initiative.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

According to the study, “the cumulative return of a $100 investment in the ACSI fund from April 2000 to April 2012 was $490, a gain of 390 percent. By comparison, the S&P 500 returned only $93, a 7-percent loss. www.mckinsey.com. February 2006. 26 August 2014. The Value of Customer Experience, Quantified.

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Why online communities are growing—and how you can get more from them

Alida

To appreciate just how dominant they have become, consider these stats: According to Forrester Research’s 2015 Customer Lifecycle Journey report, 81 percent of companies now have community-type support channels—a steep increase from 2012’s 67 percent figure. Communities reduce business costs and drive sales.

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Optimove 2023 Year-end Letter to Stakeholders 

Optimove

To the Stakeholders of Optimove: At Optimove, we have the job of ensuring that leading brands create deep, lasting relationships with their consumers. However, this method has proven rigid and unable to meet consumers on their terms. Similarly, marketers cannot predict each consumer’s journey.

2023 52
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5 Ways CX Automation Can Create a Consistent Experience

Kustomer

It’s not surprising that we’ve seen a jump from 20% to more than 80% in the number of companies investing in omnichannel experiences since 2012. Generally speaking, businesses have always interacted with consumers using real people. There are a variety of ways that a brand can fail to treat consumers well.

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5 Ways Automation Can Help Create a Consistent Customer Experience

Kustomer

It’s not surprising that we’ve seen a jump from 20% to more than 80% in the number of companies investing in omnichannel experiences since 2012. Generally speaking, businesses have always interacted with consumers using real people. There are a variety of ways that a brand can fail to treat consumers well.

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Is Your Organization Ready for the Top Contact Center Trends of 2022?

Playvox

Members of Generation Z, people born between 1995 and 2012, are entering the workforce and bringing their own ideas about how the workplace should function. This trend is being driven by the proliferation of digital channels and consumer demands for seamless omnichannel experiences. Gen Z Has Arrived.