InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond.

Hospitality 260

Hospitality Call Center Retail NPS 260

InMoment XI

DECEMBER 15, 2022

You aren’t waiting until the end of the year to get a mailed report containing consumer trends for the past year (hopefully), but rather you need to be keeping up with your consumers in real time. Identifying digital experience trends will help you adapt your business to get ahead of your consumer, not behind them.

Social Media 529

Social Media Metrics Customer Journey 2019 529

Alida

SEPTEMBER 22, 2016

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Miller explained the ‘Authenticity Lifecycle,’ which is a business model that infuses authentic engagement with marketing, innovation and customer experience activities.

2016 267

2016 Innovation Marketing Insights 267

InMoment XI

JULY 7, 2022

In addition, a company with strong leadership, good financial performance, and excellent innovation will also have brand quality—ultimately creating more brand equity. So many brands have been using brand equity to cultivate this passionate consumer base. Increased ROI. The ROI for your efforts can be seen in product lines.

Brands 492

Brands ROI Social Media Return on Investment 492

Second to None

MARCH 29, 2019

Indeed, understanding this correlation between the two is very important, yet it leads to a new question: How does one actually calculate the ROI of CX? While the ROI of CX can seem abstract, and in-turn, difficult to consolidate into a straightforward proposal, the process is not nearly as daunting as one would imagine.

ROI 86

ROI Measurement Net Promoter Score Effort Score 86

Second to None

FEBRUARY 28, 2019

Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. Watermark Consulting’s 2019 Customer Experience ROI Study [1]. Tempkin Group’s ROI of Customer Experience, Aug 2018 Study [3]. Tempkin Group examined over 300 companies across 20 industries to illustrate the relationship between ROI and CX.

ROI 54

ROI 2007 2018 2019 54

TechSee

FEBRUARY 19, 2019

One of the keys to innovation in this area is self-service technologies that enable customers to quickly and conveniently resolve problems on their own, especially from their mobile devices. Innovative AI-Driven Self-Service Exhibitors Not to be Missed. Engaging your customers on a personal level is the key to long-term loyalty.

2019 95

2019 Innovation Telecommunications Events 95

Second to None

FEBRUARY 28, 2019

Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. Watermark Consulting’s 2019 Customer Experience ROI Study [1]. Tempkin Group’s ROI of Customer Experience, Aug 2018 Study [3]. Tempkin Group examined over 300 companies across 20 industries to illustrate the relationship between ROI and CX.

ROI 48

ROI 2007 2018 2019 48

West Monroe

OCTOBER 19, 2023

Short-term thinking in order to balance cost, timeline, and ROI today may also exclude future options and inadvertently paint the organization into a corner later. Demonstrating ROI also requires being able to bridge the gap between the art of the possible and the realities of today. Data is key.

ROI 52

ROI Technology Return on Investment 2030 52

Interactions

JUNE 13, 2019

However, with the right technology, ROI and cost efficiencies can be just as transformational as an IVAs impact on customer care. Introducing new and innovative technology is often the most effective way to produce those results. The post Driving ROI with Intelligent Virtual Assistants appeared first on Interactions.

ROI 63

ROI Contact Center Banking 2019 63

Heart of the Customer

JANUARY 22, 2020

The demand for ROI on experience-focused initiatives is higher than ever before, and Forrester predicts one in four […]. The post Press Release: Heart of the Customer and Usermind Partner to Accelerate CX Innovation for Enterprises appeared first on Heart of the Customer. SEATTLE, Jan.

Innovation 88

Innovation ROI 2020 Customer Journey 88

TechSee

DECEMBER 11, 2018

To deliver value in 2019, call center leaders must select a CX initiative that can immediately demonstrate ROI. However, aside from short term ROI, improving your call center customer experience strategy requires careful consideration for the long term as well. Aligning business objectives with contact center performance.

Call Center 182

Call Center 2019 Contact Center Customer Experience 182

Alida

AUGUST 16, 2016

Some types of online communities enable customers to seek help from customer service teams or from other consumers in open forums. Customer-centricity is not just a buzzword today; it’s an imperative to marketing, product innovation and customer experience success. Communities reduce business costs and drive sales.

2015 0

2015 Social Media 2012 Innovation 0

ShepHyken

FEBRUARY 18, 2020

Consumers want to do business with organizations they trust. Instead of thinking about ROI, instead think of ROX—return on experience. Quotes: “Our expectation as consumers is that the organizations we work with know us and know what we want.”. Consumers want to do business with organizations that they trust.

Multi-Channel 120

Multi-Channel ROI Leadership NPS 120

Alida

JANUARY 19, 2017

Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym. Here’s a look at the different tactics retailers are experimenting with—and why consumer insight needs to be part of the mix as companies try new ways of reinvigorating sales.

Retail 167

Retail Apparel E Commerce 2016 167

Confirmit

MAY 29, 2019

As technology advances, the line between the physical and digital consumer experience is blurring across all industries. Both pure digital and merged digital/physical interactions provide new opportunities to gain deeper insight into the mind of the consumer. Leveraging apps to collect consumer data and feedback in real time.

Consumers 40

Consumers Insights Webinar Hospitality 40

Confirmit

MAY 16, 2019

Join Us: As technology advances, the line between the physical and digital consumer experience is blurring across all industries. Both pure digital and merged digital/physical interactions provide new opportunities to gain deeper insight into the mind of the consumer. Leveraging apps to collect consumer data and feedback in real time.

Consumers 40

Consumers Insights Webinar Hospitality 40

Clarabridge

JUNE 13, 2017

We never turn down an opportunity to chat with Bob Land, VP of Consumer Engagement at Dorel Juvenile about how he ensures seamless, positive customer experiences. I’ve personally been with Dorel Juvenile since January 2014 and am passionate about enriching lives with solutions that compel consumers to absolutely LOVE a brand.

ROI 40

ROI Net Promoter Score Return on Investment 2013 40

Alida

OCTOBER 13, 2016

At the 2016 Customer Intelligence Summit , two innovative brands shared how they’re taking advantage of this trend. Its insight community, the Kelley Blue Book Blue Ribbon Panel, helps the company gather long-term consumer data from over 11,000 automotive owners and shoppers. Find ways to boost your partners’ ROI.

Marketing 235

Marketing Feedback E Commerce Advertising 235

Alida

DECEMBER 22, 2016

Consumers have less faith in brands than ever before. How smart brands measure customer intelligence ROI. From martech to health care, from media to consumer goods, mergers and acquisitions dominated business headlines this year. Consumer goods giant PepsiCo is a great example. Impressive innovations in offline retailing.

2017 0

2017 E Commerce 2016 Social Media 0

Natalie Petouhof

SEPTEMBER 1, 2016

If a consumer’s flight gets delayed or she receives terrible food brought to the table, she might post on Twitter, Facebook, Instagram, Snapchat, and Yelp within minutes of the incident. The business results (cost savings or revenue generation) or the return on investment (ROI) for the social customer care initiative.

ROI 45

ROI Social Media Airlines Customer Service 45

GetFeedback

SEPTEMBER 27, 2018

They’re building seamless, unforgettable customer experiences that consumers feel every time they walk into a store or open the app. Online retailers and brick-and-mortars that embrace developing technology have been able to create customer experiences that keep consumers coming back for more. How Innovative Retailers Are Standing Out.

Retail 170

Retail E Commerce Customer Experience Touchpoint 170

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. A disloyal generation? improvement in sales.

Magazine 52

Magazine Loyalty Innovation 2020 52

Alida

JULY 11, 2018

Daniel Marcotte, consumer research manager at Canadian Tire , explained how his team uses insight to meet the needs of three different markets. Insight should be a springboard for better product design, better communication and better innovation. That’s according to Jas Singh, CMRP, senior consultant of consumer and market research.

Insights 141

Insights Brands Banking ROI 141

BirdEye

MAY 3, 2023

And one of the first distinctions you’ll look for when choosing your channel is its ability to reach businesses versus consumers. Channels that help you reach businesses are called B2B (Business to Business) marketing channels, and those that help you reach direct consumers are called B2C (Business to Consumer).

Marketing 98

Marketing Social Media B2C Multi-Channel 98

GetFeedback

APRIL 24, 2019

It will also involve input and innovation from Product, Design, and other teams. Link CX initiatives to ROI. Although measurement will help you make the case for moving the needle on CX, you’re going to need to link your CX initiatives to ROI. This involves breaking down silos. Prioritize CX measurement.

Net Promoter Score 170

Net Promoter Score Effort Score NPS ROI 170

ShepHyken

AUGUST 12, 2019

Wall Street Journal) Technology lets companies see how badly they can treat consumers, right up until the moment they bolt. Calculating the ROI of CX: Complete Guide 2019 [Includes Spreadsheets] by Alyona Medelyan. No sense in investing in anything (not just CX) that you can’t determine the ROI. Everyone Hates Customer Service.

2019 99

2019 Article Customer Service ROI 99

BlueOcean

DECEMBER 13, 2022

Salesforce research says consumers like us belong to 4.3 According to Salesforce, almost three-quarters of consumers have chosen to switch brands at least once in the last 12 months, even when they belong to a loyalty program—and they’re doing it for access to better deals, better quality, or better customer service.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Interactions

OCTOBER 15, 2020

In recent years, the insurance sector has experienced an uprise in disruptive innovation. Many steps in the claims process can be automated through Conversational AI to increase efficiency, reduce fraud, increase transparency, enhance ROI, and build a community of content customers. Today, InsurTech is a $2.6

Insurance 62

Insurance Marketing ROI Innovation 62

Magellan Solutions

SEPTEMBER 23, 2021

To appeal to the modern consumer through their handheld small screens. Yet despite that consumers are practically online all the time, telemarketing or outsource telesales continues to deliver results. Add telesales in the overall consumer journey. All these efforts tie up to deliver better ROI. The reason?

Marketing 98

Marketing B2C B2B Sales 98

C3Centricity

JUNE 8, 2020

However, it can learn a lot from consumer packaged goods (FMCG/CPG), as I shared with industry experts at a Faculty Day of one of the leading hospitality schools in Switzerland. Having spent most of my career in consumer goods, I was invited to share what the hospitality industry could learn from the industry. From ROI / ROR to ROE.

Hospitality 107

Hospitality Customer Centricity Hotels Return on Investment 107

Lithium

NOVEMBER 1, 2022

An Interview for Change: How AI and Automation Drive ROI Khoros has been a social care leader for years, but a tool is only as valuable as the one who wields it. Get to the bottom of the best ways to use and prove the ROI of Khoros Care with Khoros product marketing expert Josh Snider. Are you there ROI? Are you There ROI?

2022 52

2022 Roadmap ROI Social Media 52

Alida

AUGUST 26, 2016

Social communities are useful for tracking what your competitors are up to and identifying broad consumer trends. Compared to social communities, this category provides a more structured way of gathering innovative ideas because support communities allow brands to track product- and service-related conversations.

Social Media 167

Social Media 2015 Innovation 2014 167

CSM Magazine

DECEMBER 22, 2023

Companies have traditionally relied on a mix of print and digital advertising, but now there’s a new approach that’s capturing consumers’ attention more effectively: out-of-home (OOH) advertising. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

Connections 52

Connections Marketing Advertising Transportation 52

Alida

MARCH 23, 2017

For consumers, there seems to be very little differentiation from one telecom company to the next. What consumers can control, however, is how they rate the level of customer service and satisfaction. What consumers can control, however, is how they rate the level of customer service and satisfaction.

NPS 133

NPS Net Promoter Score Loyalty Telecommunications 133

Currency Alliance

JUNE 11, 2019

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what? The problem with CLOs.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

CSM Magazine

FEBRUARY 17, 2022

As technologies and consumer expectations develop, the customer service landscape is evolving at an accelerated rate. The ability to connect people who are not only experts in something, but also passionate and true fans of it – that is a real consumer brand benefit that companies will be eager to implement in 2022.

Customer Service 98

Customer Service 2016 2022 Brands 98