Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Tricia Morris

NOVEMBER 13, 2015

For November and December 2015, U.S. Will Your Brand Be on the Customer’s Naughty or Nice List? Feeling stressed already that your brand might wind up on the naughty list for customer service? Feeling stressed already that your brand might wind up on the naughty list for customer service? billion holiday haul.

2015 77

2015 Customer Service E Commerce E-support 77

Experience Investigators by 360Connext

APRIL 30, 2015

We know this technique as the peak-end rule , which not only helps retain customers after things go awry, but often has the power to forge stronger loyalty from an otherwise bad experience. Just because the customer is not happy in the current situation doesn’t mean they won’t be happy in any situation with your brand. Personality.

Brands 266

Brands 2013 2014 Retail 266

Forrester

OCTOBER 6, 2015

But the Q3 2015 data from our Customer Experience Index is making it hard for an optimist like me to find a lot of bright spots. Given that, I expected our latest US CX Index report would reveal that brands are delivering customer experiences that are getting better at strengthening the loyalty of their customers.

2015 102

2015 Customer Experience Loyalty Customers 102

Heart of the Customer

DECEMBER 18, 2014

Yesterday, four of the CXPA’s CX experts spoke about the year in review, and what customer experience has in store for 2015. The post What’s the customer experience focus for 2015? Is it the role of emotions? Employee engagement? Crowdsourcing journey maps? appeared first on Heart of the Customer.

2015 83

2015 Customer Journey Mapping Customer Experience Customer Journey 83

Currency Alliance

FEBRUARY 15, 2018

Retail brands can be saved; but not by conventional retail strategy. A 2015 PwC report sounded the death-knell for no-fees banking in the UK. [ix]. This is, in effect, a monetized loyalty strategy. Tesco Home Phone & Broadband was sold in 2015 [xiv]. This has repeatedly been proven by other firms in other sectors.

Retail 110

Retail Brands Banking 2015 110

Forrester

APRIL 20, 2015

We''re starting a new CX season, too, with the first release of Forrester''s Customer Experience Index benchmark for 2015. It''s the first time we''ve benchmarked brands using the next generation CX Index methodology that we announced in June of 2014 (the Sox lost to Seattle that day 8-2, but at least one good thing happened!).

2015 103

2015 2014 Customer Experience Measurement 103

Forrester

AUGUST 31, 2015

Forrester' s Business Technographics research shows that CX improvement is a growing priority for companies in China: 70% of tech and business decision makers indicated that improving the experience of their customers was a high, or critical priority in 2015-2016. The good news: No brands ended up in the very poor category.

E Commerce 101

E Commerce Brands 2015 2016 101

Forrester

APRIL 20, 2015

We''re starting a new CX season, too, with the first release of Forrester''s Customer Experience Index (CX Index™) benchmark for 2015. It''s the first time we''ve benchmarked brands using the next-generation CX Index methodology that we announced in June 2014. customer loyalty. For example: Read more Categories: CX Index.

2015 97

2015 2014 Customer Experience Measurement 97

GetFeedback

MAY 5, 2019

You want to treat yourself by buying the latest model of a super popular brand. And allowing your business to not address customers’ after-sale needs, you’re ruining the future of your brand. To make sure your first-time buyers will remain loyal to your brand, you should think beyond just selling a product.

Sales 277

Sales Loyalty Programs Social Media Loyalty 277

CX Journey

FEBRUARY 5, 2015

We’re one month into 2015, and it’s already apparent that Customer Experience is on everyone’s agenda - or at least on those of the 95% of retailers surveyed by Boston Retail Partners ,who identified customer experience as a top-three priority in the new year. . #1 In 2015, that’s all subject to change - and rightfully so.

2015 71

2015 Chief Customer Officer 2003 Customer Centricity 71

Tricia Morris

AUGUST 4, 2015

brands and organizations to know as much as possible about consumers and their growing expectations for service across channels. A newly-released 2015 U.K. The 2015 U.K. brands are losing approximately £7.7 brands are losing approximately £7.7 Download the 2015 U.K. With more than 60% of U.K.

Poor Customer Service 99

Poor Customer Service Consumers Brands Customer Service 99

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen. Loyal customers draw in more customers.

Customer Engagement 111

Customer Engagement Loyalty Engagement Social Media 111

Alida

JULY 11, 2017

Customer experience is middling at best, and that’s troubling for brands. Even in the United States, where brands had the highest average scores, only 18 percent of brands ranked good or excellent. Even in the United States, where brands had the highest average scores, only 18 percent of brands ranked good or excellent.

Customer Experience 183

Customer Experience Omnichannel 2015 Retail 183

transcosmos Information Systems

MAY 25, 2015

We’re almost half-way through 2015 and here are just some of the hyper-connected, mobile lifestyle customer service activities that we’ve been seeing in 2015. It is and will continue to be an important component to fostering customer loyalty and achieve brand definition that is a cut above the rest.

2015 82

2015 Multi-Channel Social Media Definition 82

Forrester's Customer Insights

APRIL 11, 2022

Forrester’s Customer Experience Index (CX Index™) captures data about customers’ perceptions of the quality of their experiences for more than 500 consumer brands. smart, unbiased math) to interpret how those perceptions of customer experience drive loyalty. We use statistical algorithms (e.g.,

B2B 26

B2B Loyalty 2015 2022 26

CloudCherry

SEPTEMBER 1, 2019

And, when asked what brand has truly wowed Matt? His two most recent books are The Effortless Experience: Conquering the New Battleground for Customer Loyalty, (Penguin, September 2013) and The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results (Penguin, September 2015).

2013 244

2013 2011 2012 2010 244

Experience Investigators by 360Connext

MARCH 24, 2015

Mike Zarin (@zarin) March 24, 2015. Get real about your experience and brand. Kevin Gibson , Consumer Experience Leader, Humana, shared how Humana has been evolving their brand and the experience to match it. via Gina Bhalwalker @scottrade #ngce — Jeannie Walters (@jeanniecw) March 23, 2015. So many answers!

Insights 236

Insights Customer Experience Customer Journey Mapping 2015 236

Second to None

MAY 15, 2018

Brands that want to stand out in today’s saturated and competitive marketplace need to have a carefully developed branding strategy. Still, customers’ perceptions of a brand is an even more important part of the equation. What is brand equity? Types of brand equity. Brand equity can be positive or negative.

Measurement 59

Measurement Brands Social Media Voice of Customer 59

CloudCherry

DECEMBER 20, 2017

Consumers used to be significantly more passive, and certainly had a higher level of trust in brands and the promises they were made. They also had fewer options, both in terms of brands but also resources to obtain information. Additionally, brands had fewer ways in which to connect with customers. resorting to 4 touchpoints.

Customer Journey 225

Customer Journey Touchpoint Social Media Consumers 225

Win the Customer

FEBRUARY 26, 2016

Its newest seed, brand transparency, is linked to revenue, loyalty and company longevity. The surveys showed that an increase in brand transparency was directly correlated to the company’s long-term sustainability within its market share. In our digital age, brand transparency is indistinguishable from social honesty.

Brands 69

Brands Social Media Airlines 2015 69

Experience Investigators by 360Connext

JUNE 22, 2015

Help your customers see what’s next and feel involved with the brand they love. A video posted by Chicago Botanic Garden (@chicagobotanic) on Apr 15, 2015 at 7:00am PDT. Help users find each other and support your brand. Nothing thrills a devoted customer more than being recognized for loyalty.

Social Media 233

Social Media Engagement Magazine Innovation 233

Currency Alliance

DECEMBER 21, 2016

They’ll be able to integrate their loyalty program, too – collecting loyalty currency and using coupons. The future of customer loyalty is mobile. Up from $75 billion in 2015. Customer loyalty must be simple and convenient for consumers to embrace it. With skepticism.

Loyalty 40

Loyalty Loyalty Programs 2015 2020 40

Experience Investigators by 360Connext

JANUARY 23, 2015

30, January 2015. There are a few things you need to know about social customer care before you jump in, and many brands are blowing it! The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty. Social Customer Care: Best Practices for Major Engagement. It''s FREE!

Customer Care 299

Customer Care Social Media Marketing Webinar 299

TechSee

JUNE 16, 2022

By leveraging new technologies such as computer vision , virtual visits and self-service AI-driven solutions, companies have a huge opportunity to turn customers into brand advocates. He’s the CAO (Chief Amazement Officer) of Shepard Presentations and leading international authority on customer service, CX, and loyalty in business.

Customer Service 251

Customer Service Contact Center 2022 Magazine 251

ijgolding

SEPTEMBER 21, 2015

As recently as June 2015, I wrote a review of the new offering from Chief Customer Officer ‘guru, Jeanne Bliss – (Chief Customer Officer 2.0) ‘Illustrate’ – using the example of a brand to highlight the three main parts of the book. It will be officially released on the 3rd October 2015.

Books 91

Books Brands Customer Experience Chief Customer Officer 91

Currency Alliance

DECEMBER 21, 2016

In 2015, Forrester Consulting released a study about satisfaction with loyalty programs in the US. They suggested that many loyalty program decision makers don’t feel they are making the most of customer loyalty programs. Much has been made of customer apathy around loyalty programs in recent years.

Loyalty Programs 40

Loyalty Programs Loyalty 2015 Customers 40

Experience Investigators by 360Connext

MARCH 18, 2015

There are corporate sponsors like Miller Lite and McDonald’s taking over from independent brands with unique offerings. A photo posted by Jeannie Walters (@jeanniewalters) on Mar 14, 2015 at 1:04pm PDT. . A photo posted by Stan Phelps (@9inchmarketing) on Mar 17, 2015 at 7:22pm PDT. It is not dead. People are amazing.

Interaction 275

Interaction 2015 Innovation Fashion 275

BirdEye

AUGUST 29, 2023

Satisfied customers grow brand loyalty, boost word-of-mouth recommendations, and significantly boost a business’s growth. This way, they stick with the brand, increasing profitability and reputation. Customer satisfaction directly impacts brand reputation, referral programs, conversion rates, and revenue.

Customer Satisfaction 98

Customer Satisfaction Social Media Omnichannel Net Promoter Score 98

Alida

FEBRUARY 22, 2017

We believe that the second definition is the most useful in the context of the brand-customer relationship. billion in 2015 —up 12 percent from the previous year. Many systems, such as CRM, measures the number of transactions a customer has with a brand. Let’s consider the metaphor of personal relationships.

Customer Relationships 180

Customer Relationships Customer Centricity 2015 Loyalty Programs 180

Currency Alliance

OCTOBER 11, 2018

The Resolution Foundation, a UK-based research organization, recently published data showing that 11% of the market for “hotels and similar accommodation” was owned by the top 5 brands in the sector in 2016; a drop of three percentage points from 2004[i]. Restive guests: understanding hospitality loyalty. Getting your hotel in order.

Hotels 40

Hotels Hospitality Loyalty Travel 40

Alida

AUGUST 26, 2016

Brands use social communities mostly for marketing purposes, broadcasting information, building brand awareness and reaching greater audiences for campaigns and messaging. Ninety-three percent of large companies use Facebook , according to a 2015 Social Media Examiner report. Does it offer a chance to improve brand recognition?

Social Media 167

Social Media 2015 Innovation 2014 167

Horizon CX

APRIL 1, 2024

Customer journey mapping: The organization has a deep understanding of the customer journey and the touchpoints at which customers interact with the brand. Back in 2015, MaritzCX conducted a revealing study that shed light on the state of CX maturity across industries.

Customer Journey Mapping 52

Customer Journey Mapping Touchpoint Customer Centricity Customer Journey 52

QuestionPro Audience

JANUARY 3, 2018

A good mobile app adds to the customer experience, and creates brand loyalty. In 2018, it is expected that 79% of airports around the world will offer CRM tools in their mobile apps to help track customer behavior and improve personalization and brand loyalty, up from 30% in 2015.

Travel 117

Travel 2018 Airlines Books 117

Smith+co CX

AUGUST 26, 2015

Havas Media has recently surveyed 300,000 people regarding the meaningfulness of 1000 brands across 12 different industries. Their research focussed on how people perceive each brand as well as measuring the drivers including market outputs and both personal and collective outcomes that contribute to a brand’s meaningfulness.

Brands 42

Brands 2015 Sports Hotels 42

Natalie Petouhof

SEPTEMBER 15, 2015

Tweet As the connected customer experience continues to evolve, Cagemini today released the 16th annual global automotive study, The 2015 Cars Online “The Selfie Experience” Phones have become “the” selfie device, now this study shows consumers want that same personalized experience as a segment of one.

2015 45

2015 Social Media Automotive Consumers 45

Beyond Philosophy

DECEMBER 12, 2016

billion in sales, representing 12% growth for Cyber Monday sales in 2015. Loyalty Programs with special promotional offers ; these incentives influence 93% of customers to sign up. Some brands have a certain reputation for going above and beyond in customer service. Per USA Today , this year’s Cyber Monday booked $3.45

Loyalty Programs 157

Loyalty Programs Books 2015 2016 157